Atari Club was and Atari fan club of sorts you could join for $1. For your dollar you got a subscription to Atari Age and discounts on various Atari merchandise. This catalog was also mailed out to club members for the Christmas 1984 season and includes various discounts and deals. I’m not sure how these compared to what you could get at your local K-Mart (or wherever) though.
Atari had so much cool stuff in 1984 but it is a shame they could not get their marketing and pricing right. Their lineup was too complicated and innovation in terms of new games was at a low point. It is interesting to look at this catalog and get an idea of what their strategy was though.
That’s a pretty ugly cover. I don’t think the ceramic Christmas tree joystick topper was an actual product thank goodness.<