Atari Club was and Atari fan club of sorts you could join for $1. For your dollar you got a subscription to Atari Age and discounts on various Atari merchandise. This catalog was also mailed out to club members for the Christmas 1984 season and includes various discounts and deals. I’m not sure how these compared to what you could get at your local K-Mart (or wherever) though.
Atari had so much cool stuff in 1984 but it is a shame they could not get their marketing and pricing right. Their lineup was too complicated and innovation in terms of new games was at a low point. It is interesting to look at this catalog and get an idea of what their strategy was though.
That’s a pretty ugly cover. I don’t think the ceramic Christmas tree joystick topper was an actual product thank goodness.
This page has various accessories and other Atari related paraphernalia. A few of those things would be neat to have today like that Atari mug (7), hat and scarf (5), and that VCS carrying case (9). I think I have one of those “Modular Cartridge Library” game holders (3). Trackballs, joysticks and other game and game system storage devices are here as well. Those remote control joysticks (12) look especially cool but $69 is extraordinarily expensive, especially for the time.
This page features the Atari 5200. It’s interesting to note that the Atari 2