{"id":22033,"date":"2018-12-30T17:24:15","date_gmt":"2018-12-30T22:24:15","guid":{"rendered":"http:\/\/www.megalextoria.com\/wordpress\/?p=22033"},"modified":"2022-10-17T11:23:01","modified_gmt":"2022-10-17T15:23:01","slug":"alan-alda-for-atari-xl-computers","status":"publish","type":"post","link":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/2018\/12\/30\/alan-alda-for-atari-xl-computers\/","title":{"rendered":"Alan Alda for\u00a0Atari XL computers"},"content":{"rendered":"<p><a href=\"http:\/\/darth-azrael.tumblr.com\/post\/181252836855\/gameraboy1-alan-alda-for-atari-xl-computers\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"\/wordpress\/wp-content\/uploads\/2018\/12\/tumblr_pb1gcnLN321wzvt9qo1_1280.jpg\" alt=\"\"><\/a><\/p>\n<p>Alan Alda for&nbsp;Atari XL computers, 1983<\/p>\n<p><a href=\"http:\/\/darth-azrael.tumblr.com\/post\/181252836855\/gameraboy1-alan-alda-for-atari-xl-computers\">http:\/\/darth-azrael.tumblr.com\/post\/181252836855\/gameraboy1-alan-alda-for-atari-xl-computers<\/a><\/p>\n<p>In the early 1980s it seemed to be a common occurrence for computer companies to enlist celebrities for their ads. Commodore had William Shatner for the VIC-20, Tandy had Isaac Asimov for the TRS-80, and Atari&#8230;they chose Alan Alda. Now Alan Alda was certainly a well known celebrity and probably the most famous of all of these at the time. However, it would seem to me that going with sci-fi icons to advertise your computer was a much better way to go. But maybe it was the ringing endorsement of &#8220;It&#8217;s going all the time!&#8221; that sold Atari.<\/p>\n<p>Ultimately, it was Commodore that won the 8-bit computer war. However, I think it had less to do with William Shatner than with their ability to beat out the competition on price due to their vertical integration.<\/p>\n<p><center><br \/>\n<iframe loading=\"lazy\" src=\"\/ebay\/AtariXL.html\" width=\"320\" height=\"270\"><\/iframe><br \/>\n<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alan Alda for&nbsp;Atari XL computers, 1983 http:\/\/darth-azrael.tumblr.com\/post\/181252836855\/gameraboy1-alan-alda-for-atari-xl-computers In the early 1980s it seemed to be a common occurrence for computer companies to enlist celebrities for their ads. Commodore had William Shatner for the VIC-20, Tandy had Isaac Asimov for the TRS-80, and Atari&#8230;they chose Alan Alda. Now Alan Alda was certainly a well known celebrity and probably the most famous of all of these at the time. However, it would seem to me that going with sci-fi icons to advertise your computer was a much better way to go. But maybe it was the ringing endorsement of &#8220;It&#8217;s going all the time!&#8221; that sold Atari. Ultimately, it was Commodore that won the 8-bit computer war. However, I think it had less to do with William Shatner than with their ability to beat out the competition on price due to their vertical integration.<\/p>\n","protected":false},"author":1,"featured_media":22034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,4],"tags":[3352,225,233,236,238,2362],"class_list":["post-22033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atari-8-bit","category-computer-arcana","tag-alan-alda","tag-atari","tag-atari-600xl","tag-atari-8-bit","tag-atari-800xl","tag-retrocomputing"],"_links":{"self":[{"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/22033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/comments?post=22033"}],"version-history":[{"count":1,"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/22033\/revisions"}],"predecessor-version":[{"id":29942,"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/posts\/22033\/revisions\/29942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/media\/22034"}],"wp:attachment":[{"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/media?parent=22033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/categories?post=22033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.megalextoria.com\/wordpress\/index.php\/wp-json\/wp\/v2\/tags?post=22033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}