Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!mnetor!uunet!husc6!bbn!uwmcsd1!ig!jade!ucbvax!CORY.BERKELEY.EDU!dillon From: dillon@CORY.BERKELEY.EDU (Matt Dillon) Newsgroups: comp.sys.atari.st Subject: Re: Atari's Marketing Approach Message-ID: <8711301706.AA18559@cory.Berkeley.EDU> Date: Mon, 30-Nov-87 12:06:20 EST Article-I.D.: cory.8711301706.AA18559 Posted: Mon Nov 30 12:06:20 1987 Date-Received: Thu, 3-Dec-87 04:54:02 EST Sender: daemon@ucbvax.BERKELEY.EDU Lines: 12 >Amiga. When will Atari learn? All of the television commercials I see >for Atari are for their game systems, but if they want to change their >image, shouldn't they advertise their computers? The Amiga commercial Well, this is somewhat unfair to Atari. The Atari that controls the video game market is no longer the same company as the Atari that controls the ST series. They are entirely separate entities. So the problem at the moment is not one of incorrect advertising, but a lack of advertising. You're right though, it doesn't help to have all those Atari game commercials around (even though they aren't related). -Matt