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From: c9c-eh@dorothy.Berkeley.EDU (Warner Young (WHY))
Newsgroups: comp.sys.atari.st
Subject: Re: Atari's Marketing Approach
Message-ID: <5132@zen.berkeley.edu>
Date: Mon, 30-Nov-87 14:31:04 EST
Article-I.D.: zen.5132
Posted: Mon Nov 30 14:31:04 1987
Date-Received: Thu, 3-Dec-87 05:28:05 EST
References: <8711301706.AA18559@cory.Berkeley.EDU>
Sender: news@zen.berkeley.edu
Reply-To: c9c-eh@dorothy.Berkeley.EDU.UUCP (Warner Young (WHY))
Organization: Safety Seal Non-game Software
Lines: 24
Keywords: Atari marketing video game systems blah

Line-eaters!  A New Breed of Bugs!

In article <8711301706.AA18559@cory.Berkeley.EDU> dillon@CORY.BERKELEY.EDU (Matt Dillon) writes:
>>Amiga.  When will Atari learn?  All of the television commercials I see
>>for Atari are for their game systems, but if they want to change their
>>image, shouldn't they advertise their computers?  The Amiga commercial
>
>	Well, this is somewhat unfair to Atari.   The Atari that controls
>the video game market is no longer the same company as the Atari that 
>controls the ST series.  They are entirely separate entities.  So the problem 
>at the moment is not one of incorrect advertising, but a lack of advertising.

	Unfortunately, though you are right in that the VIDEO (coin-op)
	game Atari is separate from the ST Atari, the commercials that I've
	seen so far have all been for the Atari 7800, or the 2600, or
	the 65XE (?).  These ARE from OUR Atari, owned and operated
	by good ol' Jack Tramiel.  So the problem is, when will Atari
	get a _*GOOD*_ PR agency?  If they could get one like the one
	that does ads for Apple, we're set.

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