Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Path: utzoo!mnetor!uunet!seismo!sundc!pitstop!sun!imagen!atari!neil
From: neil@atari.UUCP (Neil Harris)
Newsgroups: comp.sys.atari.st
Subject: Re: Atari's Marketing Approach
Message-ID: <899@atari.UUCP>
Date: Tue, 1-Dec-87 21:13:31 EST
Article-I.D.: atari.899
Posted: Tue Dec  1 21:13:31 1987
Date-Received: Sat, 5-Dec-87 12:38:15 EST
References: <8711301706.AA18559@cory.Berkeley.EDU>
Organization: Atari Corp/Mktg
Lines: 28

In article <8711301706.AA18559@cory.Berkeley.EDU>, dillon@CORY.BERKELEY.EDU (Matt Dillon) writes:
> >Amiga.  When will Atari learn?  All of the television commercials I see
> >for Atari are for their game systems, but if they want to change their
> >image, shouldn't they advertise their computers?  The Amiga commercial
> 
> 	Well, this is somewhat unfair to Atari.   The Atari that controls
> the video game market is no longer the same company as the Atari that 
> controls the ST series.  They are entirely separate entities.  So the problem 
> at the moment is not one of incorrect advertising, but a lack of advertising.

Sorry, but we (Atari Corp) are, in fact, the same company doing the video
game advertising.  We no longer are associated with the coin-op Atari, but
we have the home video game and computer parts.

The reason for the ad policy is simple.  We have plenty of game machines and
terrific distribution for them.  So we advertise heavily.  On the computer
side, the distribution is not as strong and we're pretty much sold out of
product this season.  Why advertise if the consumer is unlikely to find the
machine available?

It will be interesting to see if Commodore can make a profit on the Amiga's
sold this season, after deducting the advertising expense.

-- 
--->Neil Harris, Director of Marketing Communications, Atari Corporation
UUCP: ...{hoptoad, lll-lcc, pyramid, imagen, sun}!atari!neil
GEnie: NHARRIS/ WELL: neil / BIX: neilharris / Delphi: NEILHARRIS
CIS: 70007,1135 / Atari BBS 408-745-5308 / Usually the OFFICIAL Atari And w	Da