Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!hoptoad!ihnp4!laidbak!spl1!ddsw1!gryphon!richard From: richard@gryphon.UUCP Newsgroups: alt.flame Subject: Re: Atari's Marketing Approach Message-ID: <2495@gryphon.CTS.COM> Date: Sat, 5-Dec-87 03:20:52 EST Article-I.D.: gryphon.2495 Posted: Sat Dec 5 03:20:52 1987 Date-Received: Thu, 10-Dec-87 22:31:04 EST References: <8711301706.AA18559@cory.Berkeley.EDU> <899@atari.UUCP> Reply-To: richard@gryphon.CTS.COM (Richard Sexton) Organization: Trailing Edge Technology, Redondo Beach, CA Lines: 43 Summary: More dreck from the Atari toadie In article <899@atari.UUCP> neil@atari.UUCP (Neil Harris) writes: >In article <8711301706.AA18559@cory.Berkeley.EDU>, dillon@CORY.BERKELEY.EDU (Matt Dillon) writes: > >Sorry, but we (Atari Corp) are, in fact, the same company doing the video >game advertising. We no longer are associated with the coin-op Atari, but >we have the home video game and computer parts. Gee Neil, we've only heard this 25 times in the last week. Just what does BMW stand for anyway ? >The reason for the ad policy is simple. We have plenty of game machines and >terrific distribution for them. So we advertise heavily. On the computer >side, the distribution is not as strong and we're pretty much sold out of >product this season. Yeah, who buys machines at Christmas ? Everyones just toooo busy. >Why advertise if the consumer is unlikely to find the >machine available? Like Blitter chips ? and CD-Roms ? When did that ever stop the *new* atari ? >It will be interesting to see if Commodore can make a profit on the Amiga's >sold this season, after deducting the advertising expense. Thats right Neil, they just blow all their money without thinking, pour EVERYTHING into advertising, with no regard to planning or calculation. >--->Neil Harris, Director of Marketing Communications, Atari Corporation >UUCP: ...{hoptoad, lll-lcc, pyramid, imagen, sun}!atari!neil >GEnie: NHARRIS/ WELL: neil / BIX: neilharris / Delphi: NEILHARRIS >CIS: 70007,1135 / Atari BBS 408-745-5308 / Usually the OFFICIAL Atari opinion ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ And frequently wrong. Disclaimer: I *liked* the old Atari. Disclaimer II: If commodore goes tits-up in January, I will politely apologize. -- Richard J. Sexton INTERNET: richard@gryphon.CTS.COM UUCP: {hplabs!hp-sdd, sdcsvax, ihnp4, nosc}!crash!gryphon!richard "It's too dark to put the keys in my ignition..."