Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!utgpu!water!watmath!clyde!cbosgd!ucbvax!ucscb.UCSC.EDU!lupin3 From: lupin3@ucscb.UCSC.EDU.UUCP Newsgroups: comp.sys.atari.st Subject: Re: Atari's Marketing Approach Message-ID: <8712041314.AA28165@ucscb.UCSC.EDU> Date: Fri, 4-Dec-87 08:14:08 EST Article-I.D.: ucscb.8712041314.AA28165 Posted: Fri Dec 4 08:14:08 1987 Date-Received: Tue, 8-Dec-87 02:03:11 EST References: <1316@saturn.ucsc.edu> Sender: usenet@ucbvax.BERKELEY.EDU Organization: University of California, Santa Cruz; CATS Lines: 61 Keywords: you people obviously don't watch enough TV! In article <1316@saturn.ucsc.edu> koreth@ssyx.ucsc.edu (Steven Grimm) writes: >In article <5202@zen.berkeley.edu> c9c-eh@dorothy.Berkeley.EDU.UUCP (Warner Young (WHY)) writes: >> The problem is not just lack of >> advertising, it's also that the advertising should be aimed >> correctly, to convince people that Atari was/is/will be a serious >> force in the market, and that if Joe Schmoe bought an Atari, he >> would be able to use it for serious purposes. > >One thing I noticed about Atari's ST ads (which were shown at the Santa >Clara World of Atari Expo last year, and which I haven't seen on TV >yet) was that they were all comparisons with other peoples' computers, >namely Apple and IBM. We know the ST is a better machine; ^^^^^^^ We WHO? The owners of Atari ST's? I'm pretty sure that the people Atari is trying to reach with their advertising are NOT aware that the ST is a better machine; hence the advertising to that effect. If a person has just a layman's knowlege of computers, influenced by advertising, then they're probably going to think that the Mac and the IBM are better machines, 'cos after all, they're advertised more and all the businesses buy them. That's why I think the direct comparison is called for. As I said in my previous posting, I _have_ seen Atari ST advertising recently, and it hasn't just been price calling (it compares the ST to the Mac+, along very non-technical lines but still making it look good, and then says "So how much more would you expect to pay for all this? How about 50% less?" or words to that effect). I think the commercial is reasonably useful, and perhaps you people are just missing those commercials. >those ads >aren't the way Atari should be pushing their machine. Look at IBM's >ads, which show some businessperson in distress, and getting a PC that >solves all the problems. That gives people a better reason to buy a >computer than, "Yeah, well, my computer COST less than yours, so >there." Given a choice between a $1500 paperweight with sound and >color graphics (not that the ST is a paperweight, but it might as well >be with these ads) and a $2000 business solution, most people would >choose the solution. Hence, as above, the direct comparisons. I stand as before; that is EXACTLY what the commercial I saw above was trying to prove. It was sided for the home market more than the business market, but then the business stuff _was_ mentioned. >+New! Improved! Now 100% Artificial-+-+-----------------------------------+ >|# # @@@ **** &&&&& $$$$$ % %| |Steven Grimm | >|# # @ @ * * & $ % %+-+ ARPA: koreth@ucscb.ucsc.edu | >|### @ @ **** &&&& $ %%%%%| | UUCP: ...!ucbvax!ucscc!ssyx!koreth| >|# # @ @ * * & $ % %+-+ ______________________________| >|# # @@@ * ** &&&&& $ % %| | |"Let's see what's out there."| >+-----with NutraSour(TM)! No natural colors or preservatives!------------+ > -- .. . . . . . . . . . . . .. . . . . . . . . . . . | _ _ _ _ |_| _ _ |_ -__ _ _ ARPA: lupin3@ucscb.ucsc.EDU L_ (_\( ( (_/ | |(_\_\ (_ || )(_)_\ UUCP: ...!ucbvax!ucscc!ucscb!lupin3 larry / hastings _/ BITNET: lupin3@ucscb@ucscc.BITNET Best Punchline To A Non-Existant Joke: "No... the fish had US!!" Disclaimer: UCSC--where men are men, women are women, and opinions are opinions . . . . . . . . . . . .. . . . . . . . . . . . ..