Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!mnetor!uunet!seismo!sundc!pitstop!sun!imagen!atari!neil From: neil@atari.UUCP (Neil Harris) Newsgroups: comp.sys.atari.st Subject: Re: Atari's Marketing Approach Message-ID: <899@atari.UUCP> Date: Tue, 1-Dec-87 21:13:31 EST Article-I.D.: atari.899 Posted: Tue Dec 1 21:13:31 1987 Date-Received: Sat, 5-Dec-87 12:38:15 EST References: <8711301706.AA18559@cory.Berkeley.EDU> Organization: Atari Corp/Mktg Lines: 28 In article <8711301706.AA18559@cory.Berkeley.EDU>, dillon@CORY.BERKELEY.EDU (Matt Dillon) writes: > >Amiga. When will Atari learn? All of the television commercials I see > >for Atari are for their game systems, but if they want to change their > >image, shouldn't they advertise their computers? The Amiga commercial > > Well, this is somewhat unfair to Atari. The Atari that controls > the video game market is no longer the same company as the Atari that > controls the ST series. They are entirely separate entities. So the problem > at the moment is not one of incorrect advertising, but a lack of advertising. Sorry, but we (Atari Corp) are, in fact, the same company doing the video game advertising. We no longer are associated with the coin-op Atari, but we have the home video game and computer parts. The reason for the ad policy is simple. We have plenty of game machines and terrific distribution for them. So we advertise heavily. On the computer side, the distribution is not as strong and we're pretty much sold out of product this season. Why advertise if the consumer is unlikely to find the machine available? It will be interesting to see if Commodore can make a profit on the Amiga's sold this season, after deducting the advertising expense. -- --->Neil Harris, Director of Marketing Communications, Atari Corporation UUCP: ...{hoptoad, lll-lcc, pyramid, imagen, sun}!atari!neil GEnie: NHARRIS/ WELL: neil / BIX: neilharris / Delphi: NEILHARRIS CIS: 70007,1135 / Atari BBS 408-745-5308 / Usually the OFFICIAL Atari And w Da