Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!mnetor!uunet!husc6!bbn!uwmcsd1!ig!jade!saturn!ssyx!koreth From: koreth@ssyx.ucsc.edu (Steven Grimm) Newsgroups: comp.sys.atari.st Subject: Re: Atari's Marketing Approach Message-ID: <1316@saturn.ucsc.edu> Date: Thu, 3-Dec-87 23:12:39 EST Article-I.D.: saturn.1316 Posted: Thu Dec 3 23:12:39 1987 Date-Received: Wed, 9-Dec-87 02:27:45 EST References: <8711301706.AA18559@cory.Berkeley.EDU> <899@atari.UUCP> <909@cod.NOSC.MIL> <5202@zen.berkeley.edu> Sender: usenet@saturn.ucsc.edu Reply-To: koreth@ssyx.ucsc.edu (Steven Grimm) Organization: University of California, Santa Cruz Lines: 27 Keywords: deperate pleas how to change image In article <5202@zen.berkeley.edu> c9c-eh@dorothy.Berkeley.EDU.UUCP (Warner Young (WHY)) writes: > The problem is not just lack of > advertising, it's also that the advertising should be aimed > correctly, to convince people that Atari was/is/will be a serious > force in the market, and that if Joe Schmoe bought an Atari, he > would be able to use it for serious purposes. One thing I noticed about Atari's ST ads (which were shown at the Santa Clara World of Atari Expo last year, and which I haven't seen on TV yet) was that they were all comparisons with other peoples' computers, namely Apple and IBM. We know the ST is a better machine; those ads aren't the way Atari should be pushing their machine. Look at IBM's ads, which show some businessperson in distress, and getting a PC that solves all the problems. That gives people a better reason to buy a computer than, "Yeah, well, my computer COST less than yours, so there." Given a choice between a $1500 paperweight with sound and color graphics (not that the ST is a paperweight, but it might as well be with these ads) and a $2000 business solution, most people would choose the solution. +New! Improved! Now 100% Artificial-+-+-----------------------------------+ |# # @@@ **** &&&&& $$$$$ % %| |Steven Grimm | |# # @ @ * * & $ % %+-+ ARPA: koreth@ucscb.ucsc.edu | |### @ @ **** &&&& $ %%%%%| | UUCP: ...!ucbvax!ucscc!ssyx!koreth| |# # @ @ * * & $ % %+-+ ______________________________| |# # @@@ * ** &&&&& $ % %| | |"Let's see what's out there."| +-----with NutraSour(TM)! No natural colors or preservatives!------------+