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From: Friesen@HIS-PHOENIX-MULTICS.ARPA.UUCP
Newsgroups: comp.sys.atari.st
Subject: Atari's Marketing Approach
Message-ID: <871125203243.075429@HIS-PHOENIX-MULTICS.ARPA>
Date: Wed, 25-Nov-87 15:32:00 EST
Article-I.D.: HIS-PHOE.871125203243.075429
Posted: Wed Nov 25 15:32:00 1987
Date-Received: Wed, 2-Dec-87 04:55:10 EST
Sender: daemon@ucbvax.BERKELEY.EDU
Reply-To: Friesen%PCO@BCO-MULTICS.ARPA
Organization: The ARPA Internet
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I am very depressed, I just saw a pretty good commercial on tv for the
Amiga.  When will Atari learn?  All of the television commercials I see
for Atari are for their game systems, but if they want to change their
image, shouldn't they advertise their computers?  The Amiga commercial
said that they even have a 1-800 number to get information and a home
demonstration.  I have a feeling that the Amiga ads are going to start
popping up during sprots.  This is what Apple and IBM do, why dosn't
Atari?  Is it asking too much for Atari too have good marketing?  I
think some advertising will bring them more business than buying out the
Federated chain.  I keep hoping for a miracle.  Will Atari ever realize
that the only way to lose its game image is through marketing?  That is
how IBM did it.  They never were that great a computer.  But their
marketing made people think they were.  The ST is a great computer, but
will Atari ever convince any one that it is?

I didn't mean to flame anyone, I guess I'm just hoping that my two cents
worth may make a difference.  I just had to try.

Aric Friesen