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From: c60a-2ae@web6f.berkeley.edu.UUCP
Newsgroups: comp.sys.atari.st
Subject: Re: Atari's Marketing Approach
Message-ID: <6166@jade.BERKELEY.EDU>
Date: Thu, 3-Dec-87 21:21:31 EST
Article-I.D.: jade.6166
Posted: Thu Dec  3 21:21:31 1987
Date-Received: Sun, 6-Dec-87 20:32:30 EST
References: <8711301706.AA18559@cory.Berkeley.EDU> <899@atari.UUCP> <909@cod.NOSC.MIL>
Sender: usenet@jade.BERKELEY.EDU
Reply-To: c60a-2ae@web6f.berkeley.edu.BERKELEY.EDU (John Kawakami -O^O-)
Organization: University of California, Berkeley
Lines: 27
Keywords: listen Atari

Atari,

	I don't buy the excuse that you are advertising vid games because
you have lots of them and are not advertising computers because supply is
low.  I say advertise to make the product known.

	I think that aside from atari and commodore owners and general 
computer enthusiasts, not too many people know how powerful the ST is.
This was almost the case with the Amiga until commode started advertising
it.  Unless atari starts to focus on advertising computers, they will be
seen as a vid game company.

	Chances are, even folks who do own computers know what exactly the
ST is.  This is especially true of _users_ of apple and ibm machines
(probably less so of clones).  They might not even read Byte (gasp!).
There must be millions of people out there who think the Macintosh is 
the only "turn your home into a home office" machine.  Some may even 
think that Macs and IBMs are reasonably priced!

	Combat system stupidity Atari.  ADVERTISE!!!



			John Kawakami
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| JoHn KaWaKaMi alias spectacle -O^O- alias c60a-2ae@widow.berkley.edu      |
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