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From: koreth@ssyx.ucsc.edu (Steven Grimm)
Newsgroups: comp.sys.atari.st
Subject: Re: Atari's Marketing Approach
Message-ID: <1316@saturn.ucsc.edu>
Date: Thu, 3-Dec-87 23:12:39 EST
Article-I.D.: saturn.1316
Posted: Thu Dec  3 23:12:39 1987
Date-Received: Wed, 9-Dec-87 02:27:45 EST
References: <8711301706.AA18559@cory.Berkeley.EDU> <899@atari.UUCP> <909@cod.NOSC.MIL> <5202@zen.berkeley.edu>
Sender: usenet@saturn.ucsc.edu
Reply-To: koreth@ssyx.ucsc.edu (Steven Grimm)
Organization: University of California, Santa Cruz
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Keywords: deperate pleas how to change image

In article <5202@zen.berkeley.edu> c9c-eh@dorothy.Berkeley.EDU.UUCP (Warner Young (WHY)) writes:
>	                               The problem is not just lack of
>	advertising, it's also that the advertising should be aimed
>	correctly, to convince people that Atari was/is/will be a serious
>	force in the market, and that if Joe Schmoe bought an Atari, he
>	would be able to use it for serious purposes.

One thing I noticed about Atari's ST ads (which were shown at the Santa
Clara World of Atari Expo last year, and which I haven't seen on TV
yet) was that they were all comparisons with other peoples' computers,
namely Apple and IBM.  We know the ST is a better machine; those ads
aren't the way Atari should be pushing their machine.  Look at IBM's
ads, which show some businessperson in distress, and getting a PC that
solves all the problems.  That gives people a better reason to buy a
computer than, "Yeah, well, my computer COST less than yours, so
there."  Given a choice between a $1500 paperweight with sound and
color graphics (not that the ST is a paperweight, but it might as well
be with these ads) and a $2000 business solution, most people would
choose the solution.

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