Path: utzoo!utgpu!water!watmath!clyde!cbosgd!ihnp4!alberta!sask!long From: long@sask.UUCP (Warren Long) Newsgroups: comp.sys.atari.st Subject: Re: Atari's Marketing Approach Summary: I liked the honesty... Message-ID: <957@sask.UUCP> Date: 11 Dec 87 16:07:29 GMT References: <8711301706.AA18559@cory.Berkeley.EDU> <899@atari.UUCP> <909@cod.NOSC.MIL> Organization: University of Saskatchewan Lines: 46 > In article <899@atari.UUCP> neil@atari.UUCP (Neil Harris) writes: > > >>The reason for the ad policy is simple. We have plenty of game machines and > >>terrific distribution for them. So we advertise heavily. On the computer > >>side, the distribution is not as strong and we're pretty much sold out of > >>product this season. Why advertise if the consumer is unlikely to find the > >>machine available? > >>-- > >>--->Neil Harris, Director of Marketing Communications, Atari Corporation > > Well, I give Mr. Harris a lot of credit for publicly signing his name to so > preposterous/humorous a statement! What does it boil down to? This: > I found Neil's response to be quite refreshing. I was curious as to why they would bother advertising the game machine so heavily and not the ST. I am quite capable of understanding that there is no point in advertising a product, if you are already going to sell all you have manufactured. I also hope that Atari notes that they are selling all the STs they make, and decides to make more next time. I am getting used to the fact the no matter what Atari comes out with, the world will always assume it is for GAMES. Since I have owned Ataris (6 of them so far..., all full blown computers, never had the game machine, even tho' it was my original dream...), I have had to explain to people that my COMPUTER could do anything their's could and probably more/better. I have been doing it so long, it no longer affects me, I have the speech down cold. (I'll even bet $ that people who buy the Atari PC will have the same problem). In summary, I really appreciate the information from Neil & Co. I do view this information as fact, they are considerable closer to the source than anyone else I know, and try to tell us as much as is possible. While people may not like Atari's policies, I do not feel that this is a reason to personally dump on people like Neil, who is on our side. Warren -- =-=-=-=-=-Warren Long at University of Saskatchewan, Canada-=-=-=-=- Home: 78 Carleton Dr.,Saskatoon, Sasakatchewan, S7H 3N6 Phone: (306)-955-1237 =-=-=-=-=-U-Email: ...!ihnp4!alberta!sask!long -=-=-=-=-=-=-=-=-