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Path: utzoo!hoptoad!ihnp4!laidbak!spl1!ddsw1!gryphon!richard
From: richard@gryphon.UUCP
Newsgroups: alt.flame
Subject: Re: Atari's Marketing Approach
Message-ID: <2495@gryphon.CTS.COM>
Date: Sat, 5-Dec-87 03:20:52 EST
Article-I.D.: gryphon.2495
Posted: Sat Dec  5 03:20:52 1987
Date-Received: Thu, 10-Dec-87 22:31:04 EST
References: <8711301706.AA18559@cory.Berkeley.EDU> <899@atari.UUCP>
Reply-To: richard@gryphon.CTS.COM (Richard Sexton)
Organization: Trailing Edge Technology, Redondo Beach, CA
Lines: 43
Summary: More dreck from the Atari toadie

In article <899@atari.UUCP> neil@atari.UUCP (Neil Harris) writes:
>In article <8711301706.AA18559@cory.Berkeley.EDU>, dillon@CORY.BERKELEY.EDU (Matt Dillon) writes:
>
>Sorry, but we (Atari Corp) are, in fact, the same company doing the video
>game advertising.  We no longer are associated with the coin-op Atari, but
>we have the home video game and computer parts.

Gee Neil, we've only heard this 25 times in the last week. Just
what does BMW stand for anyway ?

>The reason for the ad policy is simple.  We have plenty of game machines and
>terrific distribution for them.  So we advertise heavily.  On the computer
>side, the distribution is not as strong and we're pretty much sold out of
>product this season. 

Yeah, who buys machines at Christmas ? Everyones just toooo busy.

>Why advertise if the consumer is unlikely to find the
>machine available?

Like Blitter chips ? and CD-Roms ? When did that ever stop the *new* atari ?

>It will be interesting to see if Commodore can make a profit on the Amiga's
>sold this season, after deducting the advertising expense.

Thats right Neil, they just blow all their money without thinking, pour
EVERYTHING into advertising, with no regard to planning or calculation.

>--->Neil Harris, Director of Marketing Communications, Atari Corporation
>UUCP: ...{hoptoad, lll-lcc, pyramid, imagen, sun}!atari!neil
>GEnie: NHARRIS/ WELL: neil / BIX: neilharris / Delphi: NEILHARRIS
>CIS: 70007,1135 / Atari BBS 408-745-5308 / Usually the OFFICIAL Atari opinion
                                            ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
                                            And frequently wrong.

Disclaimer: I *liked* the old Atari.
Disclaimer II: If commodore goes tits-up in January, I will politely apologize.
-- 
Richard J. Sexton
INTERNET:     richard@gryphon.CTS.COM
UUCP:         {hplabs!hp-sdd, sdcsvax, ihnp4, nosc}!crash!gryphon!richard

"It's too dark to put the keys in my ignition..."