Path: utzoo!utgpu!water!watmath!clyde!rutgers!mit-eddie!bloom-beacon!think!ames!sdcsvax!nosc!cod!rupp
From: rupp@cod.NOSC.MIL (William L. Rupp)
Newsgroups: comp.sys.atari.st
Subject: Re: Atari's Marketing Approach
Message-ID: <926@cod.NOSC.MIL>
Date: 16 Dec 87 01:09:06 GMT
References: <8711301706.AA18559@cory.Berkeley.EDU> <899@atari.UUCP> <909@cod.NOSC.MIL> <957@sask.UUCP>
Reply-To: rupp@cod.nosc.mil.UUCP (William L. Rupp)
Organization: Computer Sciences Corp., San Diego
Lines: 26

In article <957@sask.UUCP> long@sask.UUCP (Warren Long) writes:
   >
   >I also hope that Atari notes that they are selling all the STs
   >they make, and decides to make more next time. 

"..next time"?  This is what I don't understand.  Correct me if I am
wrong, but I thought products such as microcomputers were turned out
on assembly lines that can be kept running, even at a low production
rate, on a more or less continuous basis.  The "..next time" concept
makes sense if you are talking about a press run of books.  If an
automobile company sees that its cars are selling as fast as they can
be made, a second shift is put on at the factory to produce more to
meet the demand.  In other words, the assembly line is reved up to
a higher production rate.  Why can't that be done with Ataris?  And
what is the "..next time"?  Does Atari have to wait till Christmas '88
to order more ST's?

This is a serious question, not a rhetorical one.  Anybody have any
ideas?

Bill

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I speak for myself, and not on behalf of any other person or organization
.........................How's that, Gary?
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