Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!utgpu!water!watmath!clyde!rutgers!cmcl2!nrl-cmf!ames!ucbcad!ucbvax!HIS-PHOENIX-MULTICS.ARPA!Friesen From: Friesen@HIS-PHOENIX-MULTICS.ARPA.UUCP Newsgroups: comp.sys.atari.st Subject: Atari's Marketing Approach Message-ID: <871125203243.075429@HIS-PHOENIX-MULTICS.ARPA> Date: Wed, 25-Nov-87 15:32:00 EST Article-I.D.: HIS-PHOE.871125203243.075429 Posted: Wed Nov 25 15:32:00 1987 Date-Received: Wed, 2-Dec-87 04:55:10 EST Sender: daemon@ucbvax.BERKELEY.EDU Reply-To: Friesen%PCO@BCO-MULTICS.ARPA Organization: The ARPA Internet Lines: 20 I am very depressed, I just saw a pretty good commercial on tv for the Amiga. When will Atari learn? All of the television commercials I see for Atari are for their game systems, but if they want to change their image, shouldn't they advertise their computers? The Amiga commercial said that they even have a 1-800 number to get information and a home demonstration. I have a feeling that the Amiga ads are going to start popping up during sprots. This is what Apple and IBM do, why dosn't Atari? Is it asking too much for Atari too have good marketing? I think some advertising will bring them more business than buying out the Federated chain. I keep hoping for a miracle. Will Atari ever realize that the only way to lose its game image is through marketing? That is how IBM did it. They never were that great a computer. But their marketing made people think they were. The ST is a great computer, but will Atari ever convince any one that it is? I didn't mean to flame anyone, I guess I'm just hoping that my two cents worth may make a difference. I just had to try. Aric Friesen