Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10 5/3/83; site watmath.UUCP Path: utzoo!watmath!bstempleton From: bstempleton@watmath.UUCP (Brad Templeton) Newsgroups: net.women Subject: Re: Sexism in Consumer Electronics Shows - A Dialogue. Message-ID: <5426@watmath.UUCP> Date: Sun, 19-Jun-83 22:38:33 EDT Article-I.D.: watmath.5426 Posted: Sun Jun 19 22:38:33 1983 Date-Received: Sun, 19-Jun-83 23:47:39 EDT References: <553@eisx.UUCP> Organization: U of Waterloo, Ontario Lines: 22 This and many questions related to using sexy women to advertise are quite difficult to answer. The point brought up in opposition to using women in this way is that how attractive the woman is really has nothing to do with the merits of the product. Essentially what the company does is say, "Here's something our customers will be attracted to. It doesn't have anything to do with the product, but it works." We thus come to the realization that these women are being paid to be attractive and to give out handbills. On the other had, it is certainly de rigeur for any company with a booth at a show to have all the actual sales crew, male or female, dressed up as spiffy as possible. Think of what would happen if some salesperson wanted to do the show in cutoffs and a torn T-shirt. In this case, the company is insisting that the crew look good, even though their looks have nothing to do with the product. Do you know of anybody who boycotts a booth because all the sales crew are well dressed and look nice? -- Brad Templeton - Waterloo, Ont. (519) 886-7304