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From: julian@osu-dbs.UUCP
Newsgroups: net.movies
Subject: Re: Jedi six-day gross
Message-ID: <242@osu-dbs.UUCP>
Date: Tue, 7-Jun-83 00:44:48 EDT
Article-I.D.: osu-dbs.242
Posted: Tue Jun  7 00:44:48 1983
Date-Received: Wed, 8-Jun-83 04:23:08 EDT
Lines: 26


	"... this is an all-time record.
		Just to put this into perspective ..."

Yes, let's put this into perspective:

Many theaters are showing this movie 24 hours per day. Many more are
extending their normal hours of operation so they can show it more
times.  In other words, the public has two to three times as much
access to this movie as they normally do.  When has something like this
been done before? Something that's easy to get to is usually frequented
more than something that is more difficult to get to.

Gross receipts are determined by how much people have to shell out to
see a movie. Just as Star Wars showed a large gross when it came out by
boosting the average ticket price from $3.50 to $4.50, RotJ is
following suit by boosting average ticket prices (I get the impression
it's about $5, up from $4). Of course it's making a shitload of money
-- it's charging a shitload more for admission. $4 to $5 is 25%, which
is a STIFF increase.

Comparing the gross receipts on RotJ to other movies is comparing
apples to oranges. After the extended hours are factored out ... after
the artificially increased prices are factored out ... after INFLATION
is factored out ... then it is fair to compare its gross receipts with
other movies.