Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!linus!genrad!decvax!yale-com!leichter From: leichter@yale-com.UUCP Newsgroups: net.women Subject: Re: Sexism in Consumer Electronics Shows - A Dialogue. Message-ID: <1629@yale-com.UUCP> Date: Fri, 17-Jun-83 00:27:25 EDT Article-I.D.: yale-com.1629 Posted: Fri Jun 17 00:27:25 1983 Date-Received: Fri, 17-Jun-83 08:47:46 EDT Lines: 16 The results of many advertising studies indicate that associating pretty wo- ment with your product in ads helps a lot to sell to men, and is anywhere from neutral to somewhat positive for selling to women. Using attractive men isn't particularly effective with either sex. (This latter one I'm not as sure of the details on.) Having many female engineers would probably have no real effect, since the "scantily clad woman" ploy would still be one of the most effective available. Myself, I suppose I am influenced subconciously just like anyone else, but on a rational level I find this kind of product pitch quite funny. (I once saw something called "Electronic Warfare Magazine", with ads for things like F-15's - parked out on a runway, with a pretty girl in a bikini standing beside them.) I find it difficult to take all that seriously as sexism or anything but an example of the power of our billion years of evolution... -- Jerry decvax!yale-comix!leichter leichter@yale