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From: paulina@ubvax.UUCP
Newsgroups: net.women
Subject: Re: Sexism in Consumer Electronics Shows - A Dialogue.
Message-ID: <126@ubvax.UUCP>
Date: Sat, 18-Jun-83 11:03:47 EDT
Article-I.D.: ubvax.126
Posted: Sat Jun 18 11:03:47 1983
Date-Received: Sun, 19-Jun-83 11:24:59 EDT
Lines: 23


I also find this type of thing offensive but I guess I don't think having
a demonstration to call attention to it is the most effective strategy at
eliminating the problem.

I agree that this strategy will almost certainly go away when more of the
people making purchase decisions are women. (The strategy won't work.)
In the short term, it may help to let the people who are designing such
marketing strategies know that it is offensive.

Many years ago I worked for a company which had that type of booth at a
show. I attended the show and walked away both angry and embarassed. I ended
up complaining to the other engineers back at work and eventually went to 
my manager explaining how I felt about it. He brought it up with his boss
and eventually it trickled over to marketing. Turns out that...they got
so much flak from within the company (I was not the only one initiating the
complaints), that they decided that they would not use that strategy in 
the future.

Perhaps an isolated example but it did work...


				Paulina