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From: bstempleton@watmath.UUCP (Brad Templeton)
Newsgroups: net.women
Subject: Re: Sexism in Consumer Electronics Shows - A Dialogue.
Message-ID: <5426@watmath.UUCP>
Date: Sun, 19-Jun-83 22:38:33 EDT
Article-I.D.: watmath.5426
Posted: Sun Jun 19 22:38:33 1983
Date-Received: Sun, 19-Jun-83 23:47:39 EDT
References: <553@eisx.UUCP>
Organization: U of Waterloo, Ontario
Lines: 22

This and many questions related to using sexy women to advertise are
quite difficult to answer.
The point brought up in opposition to using women in this way is that
how attractive the woman is really has nothing to do with the merits
of the product.  Essentially what the company does is say, "Here's
something our customers will be attracted to.  It doesn't have anything
to do with the product, but it works."

We thus come to the realization that these women are being paid to
be attractive and to give out handbills.

On the other had, it is certainly de rigeur for any company with a booth
at a show to have all the actual sales crew, male or female, dressed up
as spiffy as possible.  Think of what would happen if some salesperson
wanted to do the show in cutoffs and a torn T-shirt.
In this case, the company is insisting that the crew look good, even
though their looks have nothing to do with the product.  Do you know
of anybody who boycotts a booth because all the sales crew are well
dressed and look nice?

-- 
	Brad Templeton - Waterloo, Ont. (519) 886-7304