Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!linus!genrad!decvax!harpo!floyd!vax135!ariel!houti!hogpc!houxm!ihnp4!cbosgd!osu-dbs!julian From: julian@osu-dbs.UUCP Newsgroups: net.movies Subject: Re: Jedi six-day gross Message-ID: <242@osu-dbs.UUCP> Date: Tue, 7-Jun-83 00:44:48 EDT Article-I.D.: osu-dbs.242 Posted: Tue Jun 7 00:44:48 1983 Date-Received: Wed, 8-Jun-83 04:23:08 EDT Lines: 26 "... this is an all-time record. Just to put this into perspective ..." Yes, let's put this into perspective: Many theaters are showing this movie 24 hours per day. Many more are extending their normal hours of operation so they can show it more times. In other words, the public has two to three times as much access to this movie as they normally do. When has something like this been done before? Something that's easy to get to is usually frequented more than something that is more difficult to get to. Gross receipts are determined by how much people have to shell out to see a movie. Just as Star Wars showed a large gross when it came out by boosting the average ticket price from $3.50 to $4.50, RotJ is following suit by boosting average ticket prices (I get the impression it's about $5, up from $4). Of course it's making a shitload of money -- it's charging a shitload more for admission. $4 to $5 is 25%, which is a STIFF increase. Comparing the gross receipts on RotJ to other movies is comparing apples to oranges. After the extended hours are factored out ... after the artificially increased prices are factored out ... after INFLATION is factored out ... then it is fair to compare its gross receipts with other movies.