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From: leichter@yale-com.UUCP
Newsgroups: net.women
Subject: Re: Sexism in Consumer Electronics Shows - A Dialogue.
Message-ID: <1629@yale-com.UUCP>
Date: Fri, 17-Jun-83 00:27:25 EDT
Article-I.D.: yale-com.1629
Posted: Fri Jun 17 00:27:25 1983
Date-Received: Fri, 17-Jun-83 08:47:46 EDT
Lines: 16

The results of many advertising studies indicate that associating pretty wo-
ment with your product in ads helps a lot to sell to men, and is anywhere from
neutral to somewhat positive for selling to women.  Using attractive men isn't
particularly effective with either sex.  (This latter one I'm not as sure of
the details on.)  Having many female engineers would probably have no real
effect, since the "scantily clad woman" ploy would still be one of the most
effective available.

Myself, I suppose I am influenced subconciously just like anyone else, but on
a rational level I find this kind of product pitch quite funny.  (I once saw
something called "Electronic Warfare Magazine", with ads for things like
F-15's - parked out on a runway, with a pretty girl in a bikini standing
beside them.)  I find it difficult to take all that seriously as sexism or
anything but an example of the power of our billion years of evolution...
						-- Jerry
					decvax!yale-comix!leichter leichter@yale