Path: utzoo!attcan!uunet!cs.utexas.edu!csd4.milw.wisc.edu!bionet!agate!ucbvax!BRL.MIL!abc
From: abc@BRL.MIL (Brinton Cooper)
Newsgroups: comp.sys.apple
Subject: Re: Apple Dealers
Message-ID: <8908102119.aa25386@SMOKE.BRL.MIL>
Date: 11 Aug 89 01:19:46 GMT
Sender: daemon@ucbvax.BERKELEY.EDU
Organization: The Internet
Lines: 23


I suppose that Apple Dealers will promote the line with the largest
profit margin.  Do we blame them for that?  Isn't it the God of the Free
Marketplace that our High Priests have led us to worship for the past 8
or 9 years?

Of course, this need not spell the death of the II line.  Apple could

	1. increase retail prices on the II to increase dealer profit;
but who would buy a II-GS that begins to cost more than a Mac?

	2. decrease retail prices on the Mac to decrease dealer profit;
there are a couple of possibilities:

		a. Macs outsell IIs even faster because they've become cheaper;

		b. Apple takes too long to recoup its investment in the
R&D of the various Mac products and ceases to be a viable competitor in
the market.

Your choice, Folks.

_B