Path: utzoo!utgpu!watmath!iuvax!rutgers!phri!roy
From: roy@phri.UUCP (Roy Smith)
Newsgroups: comp.lang.postscript
Subject: Re: Re^2: Are there any 'real' fonts available?
Message-ID: <3924@phri.UUCP>
Date: 10 Aug 89 02:44:17 GMT
References: <440@helios.prosys.se> <1006@adobe.UUCP> <1339@draken.nada.kth.se> <1012@adobe.UUCP> <3898@phri.UUCP> <120166@sun.Eng.Sun.COM> <1059@adobe.UUCP>
Reply-To: roy@phri.UUCP (Roy Smith)
Organization: Public Health Research Inst. (NY, NY)
Lines: 32

In article <1059@adobe.UUCP> greid@adobe.COM (Glenn Reid) writes:
> Our advertising agency produces the entirety of the Font & Function
> catalogue.  It is intended for a very broad audience, including business
> people who don't know anything about type; a little leniency is
> appreciated on the ad copy....

	I know of at least 3 types of people who read, or at least have
looked at 1 or more times, F&F.  Techie types like me who are in charge of
tending networks and computer and laser printers but who know just enough
about typography to be dangerous.  Professional designers who deal with
type on a day-to-day basis.  And suits.  What's really a blast is when (a
real life example) the designer, a business type (i.e. suit), and myself
sit down to a think-tank session about how to redesign our annual report, I
discover that I know enough about typography, and she knows enough about
computers, to allow us to really communicate.  "ITC Garramond", she says,
"I just *love* ITC Garramond".  The suit looks real impressed when I can
come back and say "ITC Garramond, oh sure, we can do ITC Garramond, it's
right here in the catalog, see?"  He doesn't know ITC Garramond from 
Univers Bold Extra Putrid #523, but it gives him a nice fuzzy feeling to
see the two of us talking to each other in the same language.

	Now, what would be really nice is if F&F had some sort of
introduction to typography section.  That way, when people come to me and
say "How come all the letters in Helvetica aren't the same size?" I can
just hand them a copy of the catalog, open it to the section where it
explains about proportional type, and let them read it at their own pace.
Would be great for the suits.
-- 
Roy Smith, Public Health Research Institute
455 First Avenue, New York, NY 10016
{att,philabs,cmcl2,rutgers,hombre}!phri!roy -or- roy@alanine.phri.nyu.edu
"The connector is the network"