Path: utzoo!utgpu!watmath!clyde!att!osu-cis!tut.cis.ohio-state.edu!rutgers!ucsd!sdcsvax!ucsdhub!esosun!seismo!uunet!cbmvax!jesup
From: jesup@cbmvax.UUCP (Randell Jesup)
Newsgroups: comp.sys.amiga
Subject: Re: Ads on MTV
Message-ID: <5361@cbmvax.UUCP>
Date: 30 Nov 88 06:55:44 GMT
References: <3616@pt.cs.cmu.edu> <11545@cup.portal.com> <856@applix.UUCP> <11718@cup.portal.com> <9020@gryphon.COM>
Reply-To: jesup@cbmvax.UUCP (Randell Jesup)
Organization: Commodore Technology, West Chester, PA
Lines: 32

In article <9020@gryphon.COM> keithd@gryphon.COM (Keith Doyle) writes:
>In article <11718@cup.portal.com> ErikG@cup.portal.com (Erik Alexander Gavriluk) writes:
>>-  They're on MTV.  Who watches MTV?  The people who buy records.  MTV is 
>>basically an advertising medium to sell records--that's why people make
>>videos.  Thus, MTV is geared to attract people who buy records.  These
>>people are aged 12-21.  
>
>WRONG!  Who watches MTV?  People who tend to spend money on cable TV, *watch*
>a lot of TV, and spend a lot of money on a CD stereo and VCR rack.  
>Including technophile Dad's with VCR's and very often cameras.  These people 
>are in the 21-50 age range and generally have a reasonable amount of money, 
>appreciate good sound and visuals (though why they're watching MTV for that 
>I don't know, but then again, I'm used to watching the Amiga :-).  In other 
>words, a pretty good match for the Amiga (though I would assume not the only 
>one). 

	Except those people don't watch MTV, their children do.  MTV's
target age group has declined by at least 5 years in the last two or three.
The "boomers" you mention (and DINKs/SINKs in their twenties with lots of
cash floating around) do NOT in general watch MTV, if anything they watch
VH-1 (owned by MTV, but VERY different audience).

	I (personally) agree that the commercials could use some improvements,
and that a mixture of 30-sec and 15-sec spots would probably work better.  Also
better placement and targeting of audience could be done (VH-1, if they aren't
putting it there (my local cable company is run by dweebs), maybe CNN during
certain times with some of the commercials (probably not the ones run on MTV),
maybe the discovery channel.)

-- 
You've heard of CATS? Well, I'm a member of DOGS: Developers Of Great Software.
Randell Jesup, Commodore Engineering {uunet|rutgers|allegra}!cbmvax!jesup