Path: utzoo!utgpu!water!watmath!clyde!att!osu-cis!tut.cis.ohio-state.edu!mailrus!purdue!decwrl!sun!hanami!landman
From: landman%hanami@Sun.COM (Howard A. Landman)
Newsgroups: comp.sys.mac
Subject: Re: Computer for the rest of us?
Message-ID: <69660@sun.uucp>
Date: 22 Sep 88 21:16:40 GMT
References: <430043@hpcea.CE.HP.COM> <3600031@iuvax>
Sender: news@sun.uucp
Reply-To: landman@sun.UUCP (Howard A. Landman)
Organization: Sun Microsystems, Mountain View
Lines: 20

In article <3600031@iuvax> viking@iuvax.cs.indiana.edu writes:
>The fact that Apple raised prices without warning (even developers found
>out after the fact) makes me a bit angry and disappointed, but I'll have
>to reserve judgement until the K-12 Mac and other announced products are
>presented to the public before I give up on Apple totally.

A moment's thought should convince you that they *HAD* to do it with no
warning to get the desired effect.  If they wanted to lower demand (and
increase profit margin), it wouldn't make much sense to tell everyone that
prices are going up in a month or three; that would cause a short-term
INCREASE in demand (and more systems would be sold at the lower price).

Timing of announcements is a tricky art, and companies have been destroyed
by mismanaging it (e.g. Osborne).  As far as I can see, Apple handled this
one as well as possible.  There are more important things to get mad at
Apple for.

	Howard A. Landman
	landman@hanami.sun.com
	UUCP: sun!hanami!landman