Path: utzoo!utgpu!attcan!uunet!seismo!sundc!pitstop!sun!amdcad!ames!claris!apple!well!jax
From: jax@well.UUCP (Jack J. Woehr)
Newsgroups: comp.sys.amiga
Subject: Flaming Scientific American "Trends In Computing" Magazine
Summary: Amiga Trademarks Missing!
Keywords: Scientific American, Trends In Computing, Commodore, IBM
Message-ID: <7244@well.UUCP>
Date: 29 Sep 88 03:48:24 GMT
Reply-To: jax@well.UUCP (Jack J. Woehr)
Organization: Whole Earth 'Lectronic Link, Sausalito, CA
Lines: 64


	An open letter:

___________________________________________________________________________


                                                7100 W. 44th Ave.
                                                Wheat Ridge, CO 80033
                                                28 Sept. 88


        Johnathan Piel, Editor
        Scientific American Trends In Computing
        415 Madison Ave.
        New York, NY 10017


        Dear Editor:

        It was with eagerness that I snatched your new magazine,
        "Trends In Computing", from the hands of a fellow programmer
        at work.

        However, I see that the economic pressures that have forced
        lesser publications to "sell out" have come home to roost at
        the once-proud Scientific American.

        I was appalled at what was apparently a craven act of
        journalistic dishonesty, one disrespectable if appearing
        in the New York Daily News, revolting when occuring under
        the hallowed banner of Scientific American.

        I refer to the illustration on page 13 of Vol. 1, in which 
        a child is enraptured by the graphics capability of what has
        been the world's most advanced personal computer since 1985,
        the Commodore Amiga. From this illustration you have
        apparently airbrushed all Amiga trade markings in deference to your
        only advertiser, International Business Machines, who still
        have not managed to emerge with a system to match the Amiga
        at this late date. ( Maybe next year ...)

        As an owner of an Amiga, I sincerely doubt that these markings
        could be easily removed by a user. If they were not present
        at the time of the photograph, the Amiga should have certainly
        been identified in the caption, to avoid the impression
        of impropriety that this illustration generously provides
        in a publication supported by one single advertiser.

        I only hope that Scientific American has the good sense to
        fire the lot of you and hire a slightly more competent journalistic
        staff. If Commodore sues, so much the better. I have cut
        out an interesting page or two; the rest of your disgraceful
        publication is in the wastebasket, where it belongs.



                        Sincerely, 


                         Jack J. Woehr

cc: Commodore Business Machines, Inc.
    International Business Machines, Inc.
    posted on USENET comp.sys.amiga