Path: utzoo!attcan!uunet!lll-winken!claris!drc
From: drc@claris.UUCP (Dennis Cohen)
Newsgroups: comp.sys.mac
Subject: Re: Price Increases Vs Competition
Message-ID: <5459@claris.UUCP>
Date: 19 Sep 88 15:38:17 GMT
References: <3215@tekig4.TEK.COM> <46100219@uxe.cso.uiuc.edu>
Reply-To: drc@claris.UUCP (Dennis Cohen)
Organization: Claris Corporation, Mountain View CA
Lines: 13

In article <46100219@uxe.cso.uiuc.edu> mcdonald@uxe.cso.uiuc.edu writes:
>Ah, but IBM's real prices, the ones the customers they WANT have to
>pay, are only maybe 60% of the published price. I'm not so
>sure, but doesn't Apple do the same?

Yes, this is true.  Consortium prices are typically between 50 and 60% of
list.  My understanding is that major accounts also have about a 30-40% price
break (hearsay, here).  Then, there is Apple's Developer program -- something
IBM doesn't have.

Dennis Cohen
Claris Corp.
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Disclaimer:  Any opinions expressed above are _MINE_!