Path: utzoo!utgpu!water!watmath!clyde!att!rutgers!rochester!pt.cs.cmu.edu!andrew.cmu.edu!mp1u+
From: mp1u+@andrew.cmu.edu (Michael Portuesi)
Newsgroups: comp.sys.amiga
Subject: Re: "Units sold" numbers?
Message-ID: 
Date: 6 Jul 88 15:19:38 GMT
References: <2899@tekig5.TEK.COM> <4142@cbmvax.UUCP>,
	<12323@sunybcs.UUCP>
Organization: Carnegie Mellon
Lines: 32
In-Reply-To: <12323@sunybcs.UUCP>

> *Excerpts from ext.nn.comp.sys.amiga: 30-Jun-88 Re: "Units sold" numbers?*
> *Peter Dill@sunybcs.UUCP (2689)*

>     While I havn't seen any West German ads I'd bet that they were done by a
> totally different ad company than did the US ones if they have such a high
> impact.

Probably.  But Commodore's popularity in West Germany could be due to totally
different factors, for example the fact that Macs cost as much as workstations
there.

>     A  group of tech types  would  be  much more able to design ads that
> appeal to tech type buyers than Ad company types who probally have Macs
> anyway.

I disagree.  I don't think a group of techies would do as well at reaching a
computer-novice public as well as a good ad agency with people actually trained
to do this sort of stuff.  To suggest that we can do a better job of designing
advertisements than those who spend their lives doing it is pretty presumptuous
and underestimates the difficulties involved in producing effective advertising.

Apple manages to sell lots of Macintoshes, largely due to their name
recognition and effective advertising and marketing.  They didn't get together
a batch of Mac weenies to design those ads; they paid big bucks for an outside
ad agency to do them.

                        --M

Michael Portuesi / Information Technology Center / Carnegie Mellon University
ARPA/UUCP: mp1u+@andrew.cmu.edu                     BITNET: rainwalker@drycas

"if you ain't ill it'll fix your car"