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From: leonardr@uxe.cso.uiuc.edu
Newsgroups: comp.sys.mac.programmer
Subject: Re: Design Philosophy
Message-ID: <226000024@uxe.cso.uiuc.edu>
Date: 7 Jul 88 15:30:00 GMT
References: <434@dogie.edu>
Lines: 43
Nf-ID: #R:dogie.edu:434:uxe.cso.uiuc.edu:226000024:000:2374
Nf-From: uxe.cso.uiuc.edu!leonardr    Jul  7 10:30:00 1988


chow@batcomputer.tn.cornell.edu(Chris Chow) in comp.sys.mac.programmer

>In article <2425@cxsea.UUCP> blm@cxsea.UUCP (Brian Matthews) writes:
>
>|It's clear that if your application (or computer) supports languages
>|other than English (and scripts other than Roman), you have a much bigger
>|potential market. 
>
>In the Macintosh market, is this (the "much" bigger part) really true?  How
>numerious are Macs in Europe/Asia/Africa when compared to the US?  I'm not
>sure about Asia and Africa, but I seem to recall that in Europe Macs cost 
>at least twice that of their American counterparts.  Somehow, with Apple's
>foreign market pricing, I'm not sure if the non American market is that
>large.
>
	Whether the 'non-US' sales are larger than the US sales, I do not know
exactly.  What I do know is that there are A LOT OF MACINTOSHS sold in other
countries.  If you want numbers, call Apple.  But I have seen the figures before
and know that they are out there.  
	The largest target areas are Europe, Japan, and the Middle East. (ie. the 
reasons why the Japanese, Arabic, and Hebrew operating systems came first!)
where many macs are sold.  If you think about it, the Mac is really the 
computer of choice in many of these countries since it give them their native
language in a very nice manner as well as the international business language-
English.  Most other machines that support foreign languages support only one
or two (The native language and maybe English) while the Mac can do multiple
languages which is handy in the middle east.
	Anyway, this is an IMPORTANT market and should be seriously considered.

(Hey Jordan, How'd I do :-)


+---------------------------------+-----------------------------------+
+                                 +  Any thing I say may be taken as  +
+   Leonard Rosenthol             +  fact, then again you might decide+
+   President, LazerWare, inc.    +  that it really isn't, so you     +
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+   leonardr@uxe.cso.uiuc.edu     +                                   +
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