Path: utzoo!utgpu!water!watmath!clyde!att!rutgers!rochester!pt.cs.cmu.edu!andrew.cmu.edu!mp1u+ From: mp1u+@andrew.cmu.edu (Michael Portuesi) Newsgroups: comp.sys.amiga Subject: Re: "Units sold" numbers? Message-ID:Date: 6 Jul 88 15:19:38 GMT References: <2899@tekig5.TEK.COM> <4142@cbmvax.UUCP>, <12323@sunybcs.UUCP> Organization: Carnegie Mellon Lines: 32 In-Reply-To: <12323@sunybcs.UUCP> > *Excerpts from ext.nn.comp.sys.amiga: 30-Jun-88 Re: "Units sold" numbers?* > *Peter Dill@sunybcs.UUCP (2689)* > While I havn't seen any West German ads I'd bet that they were done by a > totally different ad company than did the US ones if they have such a high > impact. Probably. But Commodore's popularity in West Germany could be due to totally different factors, for example the fact that Macs cost as much as workstations there. > A group of tech types would be much more able to design ads that > appeal to tech type buyers than Ad company types who probally have Macs > anyway. I disagree. I don't think a group of techies would do as well at reaching a computer-novice public as well as a good ad agency with people actually trained to do this sort of stuff. To suggest that we can do a better job of designing advertisements than those who spend their lives doing it is pretty presumptuous and underestimates the difficulties involved in producing effective advertising. Apple manages to sell lots of Macintoshes, largely due to their name recognition and effective advertising and marketing. They didn't get together a batch of Mac weenies to design those ads; they paid big bucks for an outside ad agency to do them. --M Michael Portuesi / Information Technology Center / Carnegie Mellon University ARPA/UUCP: mp1u+@andrew.cmu.edu BITNET: rainwalker@drycas "if you ain't ill it'll fix your car"