Path: utzoo!attcan!uunet!nbires!ncar!boulder!sunybcs!ugdill
From: ugdill@sunybcs.UUCP (Peter Dill)
Newsgroups: comp.sys.amiga
Subject: Re: "Units sold" numbers?
Summary: Rythm crazed youth
Message-ID: <12323@sunybcs.UUCP>
Date: 30 Jun 88 20:55:29 GMT
References: <2899@tekig5.TEK.COM> <4142@cbmvax.UUCP>
Reply-To: ugdill@sunybcs.UUCP (Peter Dill)
Organization: SUNY/Buffalo Computer Science and Wholistic Dentistry
Lines: 47

In article <4142@cbmvax.UUCP> daveh@cbmvax.UUCP (Dave Haynie) writes:
>in article <2899@tekig5.TEK.COM>, wayneck@tekig5.TEK.COM (Wayne Knapp) says:


>> If the Amiga is going to survive my bet is that it will be Amiga 2000 and 
>> better machines.  The Amiga 500 and Atari ST both have the same problem of
>> being not quite enough and a little hard to expend. (Hard means $$$)  And
>> neither company has Apple's marketing.  Everyone has heard of Apple and
>> IBM, can't say that for anyone else.  
>
>A recent poll in West Germany, something on the order of "When you think of 
>computers, who comes to mind", had the name "Commodore" come out on top.  On
>the other hand, the 68000 based Mac costs more than a low-end Sun in West Germany,
>and is really only gaining ground in France (possibly helped by it's built-in
>monitor -- France uses Secam instead of PAL video).  Of course, you'll see the
>Commodore name everywhere in Germany, too.  Anyone who watches European soccer
>will probably notice this.


    While I havn't seen any West German ads I'd bet that they were done by a
totally different ad company than did the US ones if they have such a high
impact. Improved market perception of the Amiga will depend to a large part
on the campains for the 2500at and ux configurations so to insure their
quality how a "Marketing"esque Working Group? I know that the intention of
the  Working  Groups was to explore software and hardware concepts, but it is
also to promote the Amiga so a marketing Working Group  wouldn't  be  such  a
perversion.
    A  group of tech types  would  be  much more able to design ads that
appeal to tech type buyers than Ad company types who probally have Macs anyway.
In addition to the improved quality, more ad concepts could be worked into
prototypes for Commodore Marketing to chose from . Also lower concept devolp-
ment costs could mean greater saturation.
    Back in November when the 500/2000 came out the was a flury of ad ideas
on the net. Some of these were B- to B ideas- perhapse they could be refined
to A-/A presentations in a Working Group. If so they could go a long way 
towards selling Commodore's new products and making us all happy campers.


                                              &( Peter Dill) ==


v114nj32@ubvms.cc.buffalo.edu                 | "As a rule of course, we just 
ugdill@joey.cs.buffalo.edu                    |don't care ."
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