Path: utzoo!attcan!uunet!nbires!ncar!boulder!sunybcs!ugdill From: ugdill@sunybcs.UUCP (Peter Dill) Newsgroups: comp.sys.amiga Subject: Re: "Units sold" numbers? Summary: Rythm crazed youth Message-ID: <12323@sunybcs.UUCP> Date: 30 Jun 88 20:55:29 GMT References: <2899@tekig5.TEK.COM> <4142@cbmvax.UUCP> Reply-To: ugdill@sunybcs.UUCP (Peter Dill) Organization: SUNY/Buffalo Computer Science and Wholistic Dentistry Lines: 47 In article <4142@cbmvax.UUCP> daveh@cbmvax.UUCP (Dave Haynie) writes: >in article <2899@tekig5.TEK.COM>, wayneck@tekig5.TEK.COM (Wayne Knapp) says: >> If the Amiga is going to survive my bet is that it will be Amiga 2000 and >> better machines. The Amiga 500 and Atari ST both have the same problem of >> being not quite enough and a little hard to expend. (Hard means $$$) And >> neither company has Apple's marketing. Everyone has heard of Apple and >> IBM, can't say that for anyone else. > >A recent poll in West Germany, something on the order of "When you think of >computers, who comes to mind", had the name "Commodore" come out on top. On >the other hand, the 68000 based Mac costs more than a low-end Sun in West Germany, >and is really only gaining ground in France (possibly helped by it's built-in >monitor -- France uses Secam instead of PAL video). Of course, you'll see the >Commodore name everywhere in Germany, too. Anyone who watches European soccer >will probably notice this. While I havn't seen any West German ads I'd bet that they were done by a totally different ad company than did the US ones if they have such a high impact. Improved market perception of the Amiga will depend to a large part on the campains for the 2500at and ux configurations so to insure their quality how a "Marketing"esque Working Group? I know that the intention of the Working Groups was to explore software and hardware concepts, but it is also to promote the Amiga so a marketing Working Group wouldn't be such a perversion. A group of tech types would be much more able to design ads that appeal to tech type buyers than Ad company types who probally have Macs anyway. In addition to the improved quality, more ad concepts could be worked into prototypes for Commodore Marketing to chose from . Also lower concept devolp- ment costs could mean greater saturation. Back in November when the 500/2000 came out the was a flury of ad ideas on the net. Some of these were B- to B ideas- perhapse they could be refined to A-/A presentations in a Working Group. If so they could go a long way towards selling Commodore's new products and making us all happy campers. &( Peter Dill) == v114nj32@ubvms.cc.buffalo.edu | "As a rule of course, we just ugdill@joey.cs.buffalo.edu |don't care ." ..!{nike|watmath,alegra,decvax}!sunybcs!ugdill|- Logical Design of Digital | Circuits | C.M.Reeves --------------------------------------------------------------------------------