Path: utzoo!utgpu!water!watmath!clyde!bellcore!rutgers!cmcl2!nrl-cmf!ukma!tut.cis.ohio-state.edu!bloom-beacon!mit-eddie!uw-beaver!ubc-cs!alberta!calgary!maloff
From: maloff@calgary.UUCP (Sheldon Maloff)
Newsgroups: comp.sys.amiga
Subject: The Best Ad Yet
Message-ID: <1656@vaxb.calgary.UUCP>
Date: 4 Jun 88 08:46:00 GMT
Organization: U. of Calgary, Calgary, Ab.
Lines: 47

I've got a subscription to Applied Arts Quarterly.  For those not in the Know
AAQ is a magazine for the Graphics Arts industry and is published for the
world in Canada of all places.  This is a ritzy magazine, its pages are
printed on very smooth 100 pound paper stock (card board) and its
advertisers place no holds barred on taking out adds that feature
pull-out-3-d-pop-up-when-you-open-pages ads (you know, the type of
things you see in fancy childrens story books).  There are a couple
of ads in here for dealers of the Macin-something-or-other-computer.

And to my suprise this issue featured the best Commodore-Amiga
print add I've seen yet.  Full page, four colour, and attention grabbing.
In big bold 1 inch high print:

		AMIGA MAKES YOUR MOUSE ROAR

With a picture in the backround of an A2000 whose monitor shows a
picture, aptly titled, `the universe', and in the forground a near
actual size mouse.

The ad was brief:

The opening paragraph:  `THE COMMODORE AMIGA 2000 is not for the faint-hearted.
Behind its friendly facade beats a powerful pulse'

the add told that `desk top video and desk top publishing
are handled with equal brilliance', `expandable to a mighty 9 megabytes',
`configure for 3 floppy and 2 hard drives' `optional pc/xt,at or 68020 cards'
and the paragraph that caught my attention:

	`Since the Amiga has multitasking, you can work on four or five
projects at once.  Not just display them.  Work on them.  Try that on
your present PC.'

To me that summed up multitasking better than the add with a tiny
photo of `the juggler' with the word multitasking beneath it.  Its
too bad all Commodore adds couldn't pack this much punch.

Then again I suppose a ritzy 11 inch wide by 14 inch high magazine
whose pages are printed on card stock, simply demands a ritzy powerful add.

I hope this type of advertising continues.

|| Sheldon                               ----========== \\        -----======||
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