Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Path: utzoo!mnetor!uunet!seismo!gatech!bloom-beacon!husc6!cmcl2!brl-adm!brl-smoke!gwyn From: gwyn@brl-smoke.ARPA (Doug Gwyn ) Newsgroups: comp.lang.c Subject: Re: Programmers who "aren't allowed" to do things right Message-ID: <6130@brl-smoke.ARPA> Date: Thu, 16-Jul-87 15:20:57 EDT Article-I.D.: brl-smok.6130 Posted: Thu Jul 16 15:20:57 1987 Date-Received: Sat, 18-Jul-87 08:19:50 EDT References: <598@nonvon.UUCP> <2365@bunker.UUCP> <1656@tekig4.TEK.COM> <2396@bunker.UUCP> <277@rruxa.UUCP> Reply-To: gwyn@brl.arpa (Doug Gwyn (VLD/VMB)) Organization: Ballistic Research Lab (BRL), APG, MD. Lines: 10 Another common problem is that companies attempt to provide what the customer THINKS he wants, rather than what the customer REALLY wants. Satisfying the latter need should be the goal of a rational company, but it requires effort to determine what is really needed. I tend to give my business to companies that I perceive taking the latter approach, and I suspect enough other people do also that it would make good business sense for any company with limited clientele. Those selling to the "mass market" cannot of course work directly with their customers, even at the dealer level, so this approach may not make sense for companies in such a position.