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From: gwyn@brl-smoke.ARPA (Doug Gwyn )
Newsgroups: comp.lang.c
Subject: Re: Programmers who "aren't allowed" to do things right
Message-ID: <6130@brl-smoke.ARPA>
Date: Thu, 16-Jul-87 15:20:57 EDT
Article-I.D.: brl-smok.6130
Posted: Thu Jul 16 15:20:57 1987
Date-Received: Sat, 18-Jul-87 08:19:50 EDT
References: <598@nonvon.UUCP> <2365@bunker.UUCP> <1656@tekig4.TEK.COM> <2396@bunker.UUCP> <277@rruxa.UUCP>
Reply-To: gwyn@brl.arpa (Doug Gwyn (VLD/VMB) )
Organization: Ballistic Research Lab (BRL), APG, MD.
Lines: 10

Another common problem is that companies attempt to provide what the
customer THINKS he wants, rather than what the customer REALLY wants.
Satisfying the latter need should be the goal of a rational company,
but it requires effort to determine what is really needed.  I tend
to give my business to companies that I perceive taking the latter
approach, and I suspect enough other people do also that it would
make good business sense for any company with limited clientele.
Those selling to the "mass market" cannot of course work directly
with their customers, even at the dealer level, so this approach may
not make sense for companies in such a position.