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From: toml@xrxns.UUCP (Tom Love)
Newsgroups: comp.sys.atari.st
Subject: Re: Please use "correct" terminology
Message-ID: <210@xrxns.UUCP>
Date: Tue, 14-Jul-87 13:59:27 EDT
Article-I.D.: xrxns.210
Posted: Tue Jul 14 13:59:27 1987
Date-Received: Thu, 16-Jul-87 07:32:49 EDT
References: <8707131441.AA08574@ucbvax.Berkeley.EDU> <2019@oliveb.UUCP>
Organization: EDDS/CAD, Xerox Corp., Leesburg, Va. (XICTMD)
Lines: 27
Summary: side comment, sorry for the non-st discussion

In article <2019@oliveb.UUCP>, dragon@oliveb.UUCP writes:
> 
> This follows along the lines of saying "xeroxing" instead of "photo-copying";
> as long as Xerox doesn't protest, they are allowing their trademark "Xerox" to
> enter the public domain.  In their case, it's probably worth it, to have their
> corporate name so closely linked in teh public mind with photocopiers.
> 
> Dean Brunette                      {ucbvax,etc.}!hplabs!oliveb!olivej!dragon

god, i hate it when people spout corporate lines, but i must take a company
stand here and differ with the above comment.  xerox actively opposes casual
use of the trademark "xerox" as a verb or in any other non-product-identifying
context.  it does this internally via wholesale execution of employees who
abuse the trademark (just a joke), and externally as well (witness a letter
to the editors of the NY Times when "xerox" was used as a verb in a NYT 
crossword puzzle a year or so ago (shame on you, eugene t. maleska)).
the concept of a close link in the public mind is nice, but the thought of
the japanese introducing "new, improved xerox machines" probably gives our
board of directors heavy duty nightmares.

ok, chet, back to the st discussion.

tom love
xerox edds
leesburg, va 22075
seismo!rochester!rocksanne!xrxns!toml
xns: toml:lsbg-egp/cad:xerox