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From: chabot@miles.DEC
Newsgroups: net.women
Subject: Re: IEEE cover
Message-ID: <1132@decwrl.UUCP>
Date: Mon, 28-Oct-85 18:24:30 EST
Article-I.D.: decwrl.1132
Posted: Mon Oct 28 18:24:30 1985
Date-Received: Wed, 30-Oct-85 06:09:21 EST
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Organization: Digital Equipment Corporation
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> The problem with a nude however presented on the cover of an IEEE
> publication is the same problem I've seen in ads for some electronic
> parts advertised in similar publications:  using women's bodies to
> sell products.  It's certainly a popular advertising technique these
> days with all kinds of products.  
>  
> Since it's a professional society that some of us belong to maybe we
> can have an impact on their policies.  I also think it reflects 
> an attitude that all of the readers they are targeting are
> heterosexual males.

However, scantily-clad women are rarely seen in ads in IEEE publications these
days.

When I wrote to IEEE about the woman attired in a "bathing-suit" on a bingo
card for a (basic compiler?  it wasn't real obvious) this spring, they were 
rather responsive about the fact that the ad was offensive.  And it wasn't
in the next set of cards; no ad from that particular company was.

Has anyone written to IEEE about this?  It took me a couple of weeks to get 
my reply about the ad.  (I haven't seen the IEEE cover in question--I've 
changed my address and some stuff may never get to me.)