Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site decwrl.UUCP Path: utzoo!watmath!clyde!burl!ulysses!ucbvax!decwrl!dec-rhea!dec-miles!chabot From: chabot@miles.DEC Newsgroups: net.women Subject: Re: IEEE cover Message-ID: <1132@decwrl.UUCP> Date: Mon, 28-Oct-85 18:24:30 EST Article-I.D.: decwrl.1132 Posted: Mon Oct 28 18:24:30 1985 Date-Received: Wed, 30-Oct-85 06:09:21 EST Sender: daemon@decwrl.UUCP Organization: Digital Equipment Corporation Lines: 23 > The problem with a nude however presented on the cover of an IEEE > publication is the same problem I've seen in ads for some electronic > parts advertised in similar publications: using women's bodies to > sell products. It's certainly a popular advertising technique these > days with all kinds of products. > > Since it's a professional society that some of us belong to maybe we > can have an impact on their policies. I also think it reflects > an attitude that all of the readers they are targeting are > heterosexual males. However, scantily-clad women are rarely seen in ads in IEEE publications these days. When I wrote to IEEE about the woman attired in a "bathing-suit" on a bingo card for a (basic compiler? it wasn't real obvious) this spring, they were rather responsive about the fact that the ad was offensive. And it wasn't in the next set of cards; no ad from that particular company was. Has anyone written to IEEE about this? It took me a couple of weeks to get my reply about the ad. (I haven't seen the IEEE cover in question--I've changed my address and some stuff may never get to me.)