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From: gm@trsvax
Newsgroups: net.consumers
Subject: Re: Coupons and Rebates-- Flame
Message-ID: <70900047@trsvax>
Date: Fri, 13-Sep-85 11:35:00 EDT
Article-I.D.: trsvax.70900047
Posted: Fri Sep 13 11:35:00 1985
Date-Received: Tue, 17-Sep-85 05:03:20 EDT
References: <243@mot.UUCP>
Lines: 18
Nf-ID: #R:mot.UUCP:-24300:trsvax:70900047:000:876
Nf-From: trsvax!gm    Sep 13 10:35:00 1985



60 Minutes did an article on rebates a while back. They went to a big
clearing house which handles the rebates for lots of companies, and
did an interview with a fellow who manages the operation. They ask
the very same question to that fellow. What it boils down to is, if
the manufacturer has a choice of lowering the price by $1 or offering
a $1 rebate, he will choose the rebate. Why? Because it has been proven
that whereas maybe 80% of the people who buy that brand buy it because
of the rebate, only 30% will ever take the trouble to mail in the rebate
slip. So the manufacturer has just made quite a bit of profit at a low
cost.
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	"I don't want to see you in here again, McFly. So why don't you make
	 like a tree and get outta here?"
						------------
						George Moore (gm@trsvax.UUCP)