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Path: utzoo!decvax!tektronix!uw-beaver!ssc-vax!mcrae
From: mcrae@ssc-vax.UUCP (Brian Mcrae)
Newsgroups: net.micro.amiga
Subject: Re: Arggh!  Shoot the advertising agency!
Message-ID: <244@ssc-vax.UUCP>
Date: Thu, 26-Sep-85 16:54:05 EDT
Article-I.D.: ssc-vax.244
Posted: Thu Sep 26 16:54:05 1985
Date-Received: Sat, 28-Sep-85 19:17:02 EDT
References: <2715@vax4.fluke.UUCP>
Distribution: na
Organization: Boeing Aerospace Co., Seattle, WA
Lines: 39
Xref: tektronix net.micro.amiga:00234 

> Cripes.  Saw the TV ad for the Amiga last night -- someone trying to imitate
> Apple's Mac ads on a low budget.  Guy walks through futuristic block-like
> room (looks cheap) and we see a long shot of the Amiga.  Comes up to it,
> hits a key -- and we never see the screen!  Just some light that apparently
> turns him into a 2001/2010 Dave Bowman future-baby.
> 
> If I wanted people running off the streets for Amiga, I'd show 5 seconds of
> the graphics demo.  THAT'D impress 'em, not this quick 'n dirty excuse for a
> marketing ploy...
> 
>                                 "I'm going to have you wrapped in a U.S. 
>                                  flag and burned personally by the President,
>                                  in high octane American gasoline!"
> 
>                                         Moriarty, aka Jeff Meyer
> ARPA: fluke!moriarty@uw-beaver.ARPA
> UUCP: {uw-beaver, sun, allegra, sb6, lbl-csam}!fluke!moriarty
> <*> DISCLAIMER: Do what you want with me, but leave my employers alone! <*>

*** REPLACE YOUR FACE ***

I couldn't agree more.  Why do computer marketing people treat us like
the idiots like THEY are.  What do they think?  That we won't understand
computer graphics?  Perhaps this is because the Amiga was not really 
done yet when they made the commercial,  but the LEAST they could do 
is explain what the computer was meant to do.   Beleive me, nothing 
in this industry turns people off faster than broad glib empty statements 
about "the future".  They want to know facts and why its better than 
brand x.  Heck even CAR commercials understand the importance of at 
least demoing the product so that people can get a rough idea of what it 
does and looks like.


				"don't kiss aluminium doors in 
				the winter time..."
					
					Brian McRae
					Boeing Aerospace
					(which has nothing to do with anything)