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From: raghu@rlgvax.UUCP (Raghu Raghunathan)
Newsgroups: net.nlang.india
Subject: Re: A press for Indians in North America
Message-ID: <766@rlgvax.UUCP>
Date: Mon, 16-Sep-85 22:58:25 EDT
Article-I.D.: rlgvax.766
Posted: Mon Sep 16 22:58:25 1985
Date-Received: Thu, 19-Sep-85 01:20:46 EDT
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> There is a professor of geography here in Austin, a U.S. citizen of Gujarati
> origin, who is seriously considering embarking on a rather ambitious but
> extremely interesting project: he wants to found a publishing house
> producing books for the Indian market in North America.
> 
> --- Prentiss Riddle ("Aprendiz de todo, maestro de nada.")

	Sounds like a good (and useful) academic project, but I doubt
	if it is economically feasible (from a business point of view).
	To me it seems the market of such books would be extremely thin
	and very selective. In the publishing business, a book
	has to sell in large quantities (several thousands) if the fixed
	overhead costs have to be recovered while still keeping the price
	at reasonable levels. I doubt if the market for books of Indian
	interests in large enough in North America to make the venture
	profitable.

	Also, don't forget that most Indians by nature are very frugal
	and wouldn't spend money on an entertainment book unless they
	considered it a really, really good value for their money.