Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site rlgvax.UUCP Path: utzoo!decvax!ucbvax!ucdavis!lll-crg!seismo!trwatf!rlgvax!raghu From: raghu@rlgvax.UUCP (Raghu Raghunathan) Newsgroups: net.nlang.india Subject: Re: A press for Indians in North America Message-ID: <766@rlgvax.UUCP> Date: Mon, 16-Sep-85 22:58:25 EDT Article-I.D.: rlgvax.766 Posted: Mon Sep 16 22:58:25 1985 Date-Received: Thu, 19-Sep-85 01:20:46 EDT References: <516@im4u.UUCP> Distribution: na Organization: CCI Office Systems Group, Reston, VA Lines: 20 > There is a professor of geography here in Austin, a U.S. citizen of Gujarati > origin, who is seriously considering embarking on a rather ambitious but > extremely interesting project: he wants to found a publishing house > producing books for the Indian market in North America. > > --- Prentiss Riddle ("Aprendiz de todo, maestro de nada.") Sounds like a good (and useful) academic project, but I doubt if it is economically feasible (from a business point of view). To me it seems the market of such books would be extremely thin and very selective. In the publishing business, a book has to sell in large quantities (several thousands) if the fixed overhead costs have to be recovered while still keeping the price at reasonable levels. I doubt if the market for books of Indian interests in large enough in North America to make the venture profitable. Also, don't forget that most Indians by nature are very frugal and wouldn't spend money on an entertainment book unless they considered it a really, really good value for their money.