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Path: utzoo!utcs!mnetor!mot!fred
From: fred@mot.UUCP (Fred Christiansen)
Newsgroups: net.consumers
Subject: who buys generics and storebrand items?
Message-ID: <271@mot.UUCP>
Date: Mon, 16-Sep-85 15:16:29 EDT
Article-I.D.: mot.271
Posted: Mon Sep 16 15:16:29 1985
Date-Received: Mon, 16-Sep-85 21:17:28 EDT
Organization: Motorola Microsystems, Phoenix AZ
Lines: 17

[]
	it was while i was in grad school (77-79) that generic products came
into vogue.  for tight budgets, they were a boon.  i was therefore surprised
to read (MacLean's in Canada? sometime in 78) of some study on buying practices
where the investigators found that middle class folk bought generics (and/or
store brands) while lower income folk stuck with name brands.
	the investigator's opinion on this phenomena was that middle class
people would take the "risk" of the product maybe being deficient, while the
lower class could not afford to take the risk.
	i would have opined that the lower class is more susceptible to
advertising hype by the name brands.
	does anyone know of any recent studies on this?  results?
-- 
<< Generic disclaimer >>
Fred Christiansen ("Canajun, eh?") @ Motorola Microsystems, Tempe, AZ
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