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From: showard@udenva.UUCP (showard)
Newsgroups: net.consumers,net.flame
Subject: Re: Coupons and Rebates-- Flame
Message-ID: <851@udenva.UUCP>
Date: Wed, 18-Sep-85 18:21:26 EDT
Article-I.D.: udenva.851
Posted: Wed Sep 18 18:21:26 1985
Date-Received: Fri, 20-Sep-85 06:17:29 EDT
References: <243@mot.UUCP>
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Xref: watmath net.consumers:3011 net.flame:11979

> 
> Can anyone explain to me the marketing purpose behind coupons and
> rebates? Why do manufacturers want people to do the idiot-level
> work of cutting out and organizing coupons, or, worse yet, filling
> out rebate applications and sending them in in return for little
> checks in the mail?  WHY DON'T THEY JUST LOWER THE %&##@! PRICES?
> How stupid and idle do they think people are?  How much time is spent
> in this country in the utterly non-productive non-creative activities 
> of clipping, handling, processing, mailing, etc. these stupid pieces of paper?
> 
> --------------------------------
> Alan Filipski, UNIX group, Motorola Microsystems, Tempe, AZ U.S.A
> {seismo|ihnp4}!ut-sally!oakhill!mot!al
> ucbvax!arizona!asuvax!mot!al
> --------------------------------

   They do it for the very reason that you mention.  Because it is a hassle, 
most consumers do not use coupons, so most of the sales are at full price.
This also explains how Colorado Safeways and King Soopers can offer Triple
Coupons.

--Mr. Blore, the DJ who would not die.