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From: wmartin@brl-tgr.ARPA (Will Martin )
Newsgroups: net.movies
Subject: Re: European Vacation
Message-ID: <539@brl-tgr.ARPA>
Date: Thu, 8-Aug-85 16:56:24 EDT
Article-I.D.: brl-tgr.539
Posted: Thu Aug  8 16:56:24 1985
Date-Received: Fri, 9-Aug-85 19:40:35 EDT
References: <317@looking.UUCP>
Reply-To: wmartin@brl-bmd.UUCP
Distribution: na
Organization: USAMC ALMSA, St. Louis, MO
Lines: 23
Summary: Regional marketing?

Note the following two comments:

>     Warner Brothers seems to have little confidence in "European
>Vacation", as they sneaked it out into the theaters without sub-
>stantial advertising.  
>        			Peter Reiher

>I too thought a lot of jokes in European Vacation were spoiled.  I, however,
>attribute this due to the ads and previews for the movie.  How many other
>people out there noticed that a lot of the jokes were spoiled due to the
>ads?  
>					   Jonathan D. Trudel

I have seen quite a bit of TV advertising in the St. Louis, MO area for
"European Vacation"; as we see from the above, two reviewers have seen
diametrically opposed advertising environments for the same movie in
their respective areas. I am guessing that the studio or the distributor
(if they are different) are aiming the movie at different audiences and
tailoring their advertising regionally. Can any of the film-business
experts out there comment on this tactic, and discuss what films are
pushed where?

Will