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Path: utzoo!watmath!clyde!cbosgd!ihnp4!ihu1h!effl
From: effl@ihu1h.UUCP (Leason)
Newsgroups: net.misc.coke
Subject: Re: Taste Test
Message-ID: <657@ihu1h.UUCP>
Date: Thu, 15-Aug-85 17:12:19 EDT
Article-I.D.: ihu1h.657
Posted: Thu Aug 15 17:12:19 1985
Date-Received: Sun, 18-Aug-85 04:40:06 EDT
References: <55@tekchips.UUCP>
Organization: AT&T Bell Laboratories
Lines: 51

> In article <490@t12tst.UUCP> chris@t12tst.UUCP (Christopher Paull) writes:
> >
> > When Pepsi first announced their "Pepsi challange", some friends and
> > I did accept.  Our results were just the opposite as theirs.  3/2 
> > people prefered coke to pepsi.  Makes you wonder where Pepsi gets their
> > numbers from???
> 
> How many people took your test?  In order to broadcast their taste test
> commercials, I'm sure that Pepsi had to use a very large sample of the
> population - adding your results to the test would have only a negligible
> effect on the results.  You can also trust Pepsi's numbers - you can bet
> that Coke made every effort to verify them.
> 
> The question is not whether or not more people preferred Pepsi than Coke,
> but whether such a test is valid.  In such tests, people tend to prefer the 
> sweeter drink (Pepsi), while in the long run, this may not be the case.
> In my opinion, Coke made a major error by claiming that Sprite tastes better
> than 7-Up - effectively acknowledging that the taste test is valid.  Perhaps
> this was done with the introduction of the new, sweeter Coke in mind.
> (This still doesn't explain Bill Cosby's adds stating that he likes Coke
> because it wasn't as sweet as Pepsi.)  Anyway, Coke is now eating their
> words in more ways than one.  (And now Bill likes the sweeter taste better!)
> 
> 
>                              Jon Udell
> 
> 
> PS  Has anyone tried LIKE, from 7-Up?  It's the caffeine-free cola that
> started the trend.  I've never had any trouble getting it before (having 
> lived in Madison, WI - one of its test markets), but I haven't seen it
> yet here in Oregon.
> 
> 
> 
> 
> -- 
> ---
> 
> 
>                           Jon Udell
> 
>               jonu@tekchips      until mid-September
>               --------------------------------------
>                          udell@shasta
>                         t.tedium@lotsb

Jon, I've tried LIKE form 7UP.  I think it's great...much better than
the New Coke and much, much better than Pepsi.


Frances Leason