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From: trudel@topaz.RUTGERS.EDU (Jon)
Newsgroups: net.movies
Subject: Re: European Vacation
Message-ID: <3254@topaz.RUTGERS.EDU>
Date: Mon, 12-Aug-85 15:09:36 EDT
Article-I.D.: topaz.3254
Posted: Mon Aug 12 15:09:36 1985
Date-Received: Tue, 13-Aug-85 20:56:13 EDT
References: <317@looking.UUCP> <539@brl-tgr.ARPA>
Distribution: na
Organization: Sirius Cybernetics Complaints Planet #2
Lines: 19
Summary: Many theatres

In article <539@brl-tgr.ARPA>, wmartin@brl-tgr.ARPA (Will Martin ) writes:
> 
> I have seen quite a bit of TV advertising in the St. Louis, MO area for
> "European Vacation"; as we see from the above, two reviewers have seen
> diametrically opposed advertising environments for the same movie in
> their respective areas. I am guessing that the studio or the distributor
> (if they are different) are aiming the movie at different audiences and
> tailoring their advertising regionally. Can any of the film-business
> experts out there comment on this tactic, and discuss what films are
> pushed where?
> 
> Will

Well, I live in NJ, and I find that I discriminate heavily when it comes
to moviegoing.  Within 15 minutes of New Brunswick, I can think of at least
twenty-count 'em-twenty movie screens.  There are a lot of movies to choose 
from, and I can bet that advertising for a movie will be quite extensive 
due to this large amount.  One other thing of note is that in the theatres,
they also show a lot of minute-long+ previews.  Is this true elsewhere too?