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From: kurtzman@uscvax.UUCP (Stephen Kurtzman)
Newsgroups: net.misc.coke
Subject: Re: It is just psychological...
Message-ID: <838@uscvax.UUCP>
Date: Mon, 5-Aug-85 19:29:07 EDT
Article-I.D.: uscvax.838
Posted: Mon Aug  5 19:29:07 1985
Date-Received: Fri, 9-Aug-85 08:54:44 EDT
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Organization: CS&CE Depts, U.S.C., Los Angeles, CA
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Xref: tektronix net.misc.coke:00220 

> A day later I had a friend prepare a taste test for me.  Believing that this was
> an easy task I tried it.  But after several moments of indecision I admitted to
> not knowing which one the old and which one the new stuff was.
> Now you may think this lack of taste buds is unique to me, but that is not so. 
> I took the old and the new stuff to school and convinced my friends to try to
> pick the better tasting softdrink.  Most of them had already heard of the new
> stuff and claimed it to be awful.  Here come the fun part....
> Half of the participants picked the New Coke to taste better.  The majority of
> that half, were at first skeptical of the new taste.  But they soon realized
> that they enjoyed the new taste of Coke over the old.

I prefer THE REAL THING. When New Coke came out my wife challenged me to a
blind taste test. In the test we used Pepsi, Like, RC, New Coke and Old Coke.
I successfully identified each one - and I do still prefer THE REAL THING.
However, after identifying them I thought two of them were very similar.
So I took the test again. This time instead of getting them all right I
incorrectly identified New Coke as RC and vice versa. These two taste very
similar to me.

I can't understand why so many people can't taste the difference between
New and Old Coke. I definately can.

On the subject of taste tests - I believe that the initial taste
is only one reason for preferring one cola over another. I personally
find that my enjoyment of Pepsi wanes as the bottle empties, whereas I
enjoy coke from the first sip to the last.