Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site brl-tgr.ARPA Path: utzoo!decvax!genrad!panda!talcott!harvard!seismo!brl-tgr!wmartin From: wmartin@brl-tgr.ARPA (Will Martin ) Newsgroups: net.movies Subject: Re: European Vacation Message-ID: <539@brl-tgr.ARPA> Date: Thu, 8-Aug-85 16:56:24 EDT Article-I.D.: brl-tgr.539 Posted: Thu Aug 8 16:56:24 1985 Date-Received: Fri, 9-Aug-85 19:40:35 EDT References: <317@looking.UUCP> Reply-To: wmartin@brl-bmd.UUCP Distribution: na Organization: USAMC ALMSA, St. Louis, MO Lines: 23 Summary: Regional marketing? Note the following two comments: > Warner Brothers seems to have little confidence in "European >Vacation", as they sneaked it out into the theaters without sub- >stantial advertising. > Peter Reiher >I too thought a lot of jokes in European Vacation were spoiled. I, however, >attribute this due to the ads and previews for the movie. How many other >people out there noticed that a lot of the jokes were spoiled due to the >ads? > Jonathan D. Trudel I have seen quite a bit of TV advertising in the St. Louis, MO area for "European Vacation"; as we see from the above, two reviewers have seen diametrically opposed advertising environments for the same movie in their respective areas. I am guessing that the studio or the distributor (if they are different) are aiming the movie at different audiences and tailoring their advertising regionally. Can any of the film-business experts out there comment on this tactic, and discuss what films are pushed where? Will