Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site uscvax.UUCP Path: utzoo!decvax!tektronix!hplabs!sdcrdcf!oberon!uscvax!kurtzman From: kurtzman@uscvax.UUCP (Stephen Kurtzman) Newsgroups: net.misc.coke Subject: Re: It is just psychological... Message-ID: <838@uscvax.UUCP> Date: Mon, 5-Aug-85 19:29:07 EDT Article-I.D.: uscvax.838 Posted: Mon Aug 5 19:29:07 1985 Date-Received: Fri, 9-Aug-85 08:54:44 EDT References: <2723@wateng.UUCP> Distribution: na Organization: CS&CE Depts, U.S.C., Los Angeles, CA Lines: 26 Xref: tektronix net.misc.coke:00220 > A day later I had a friend prepare a taste test for me. Believing that this was > an easy task I tried it. But after several moments of indecision I admitted to > not knowing which one the old and which one the new stuff was. > Now you may think this lack of taste buds is unique to me, but that is not so. > I took the old and the new stuff to school and convinced my friends to try to > pick the better tasting softdrink. Most of them had already heard of the new > stuff and claimed it to be awful. Here come the fun part.... > Half of the participants picked the New Coke to taste better. The majority of > that half, were at first skeptical of the new taste. But they soon realized > that they enjoyed the new taste of Coke over the old. I prefer THE REAL THING. When New Coke came out my wife challenged me to a blind taste test. In the test we used Pepsi, Like, RC, New Coke and Old Coke. I successfully identified each one - and I do still prefer THE REAL THING. However, after identifying them I thought two of them were very similar. So I took the test again. This time instead of getting them all right I incorrectly identified New Coke as RC and vice versa. These two taste very similar to me. I can't understand why so many people can't taste the difference between New and Old Coke. I definately can. On the subject of taste tests - I believe that the initial taste is only one reason for preferring one cola over another. I personally find that my enjoyment of Pepsi wanes as the bottle empties, whereas I enjoy coke from the first sip to the last.