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From: alan@sun.uucp (Alan Marr, Sun Graphics)
Newsgroups: net.misc.coke
Subject: Re: Sugar Association Flame
Message-ID: <2658@sun.uucp>
Date: Sat, 17-Aug-85 18:53:10 EDT
Article-I.D.: sun.2658
Posted: Sat Aug 17 18:53:10 1985
Date-Received: Tue, 20-Aug-85 07:16:07 EDT
References: <677@ttidcc.UUCP>
Reply-To: alan@sun.UUCP (Alan Marr, Sun Graphics)
Organization: Sun Microsystems, Inc.
Lines: 22

> Incidentally,
> the savings on this ingredient change were never passed along to the
> consumer.
> 
> The amazing thing about the quiet change in the taste of Cloke is that
> to use "The Real Thing"--sugar--costs the manufacturer less than a penny
> more per bottle or can, compared to the cheaper sweetener.


This kind of claim is specious on two counts.  First, the savings may
well have been passed on to the consumer if price increases are
delayed.  Second, a cost of a penny to manufacturer can become a cost
of five cents or so to the consumer when the markups attached by the
distributors and vendors are figured in.

Some other thoughts:
1)  Dr. Pepper is the best.
2)  Coke Classic is close enough to the original.
3)  Coke Classic should be called Classic Coke.

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"Extraordinary how potent cheap music is."  Noel Coward