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From: rosen@gypsy.UUCP
Newsgroups: net.consumers
Subject: Re: "Classic" propaganda
Message-ID: <42400005@gypsy.UUCP>
Date: Wed, 17-Jul-85 11:07:00 EDT
Article-I.D.: gypsy.42400005
Posted: Wed Jul 17 11:07:00 1985
Date-Received: Thu, 18-Jul-85 08:35:59 EDT
References: <542@hou2g.UUCP>
Lines: 33
Nf-ID: #R:hou2g:-54200:gypsy:42400005:000:1781
Nf-From: gypsy!rosen    Jul 17 11:07:00 1985



Propaganda you bet!  Coca-Cola is pulling off one of the most clever
marketing schemes in history.  I am sure this is all part of one big plan
and I have good reason to believe this.  I don't know if the new Coke will
cost any more, but it certainly wouldn't surprise me!  It seems were simply
preparing to exploit the supply vs. demand law.

The reason that I am led to believe this is all part of a major marketing
strategy is simple.  First, reading the net for the past few months, I have
heard NOBODY favor the new Coke over the old Coke.  There were a few people
who said they liked it in the beginning, but they sure disappeared fast.  By
far, opinions have shown that the new Coke just doesn't cut it.  Keeping
this fact in mind, consider the following.  When a company as big as
Coca-Cola decides to put a new product on the market, regardless of what it
is, they have to spend millions of dollars to correctly test and market it.
Don't you think that Coke tested this product to see if people would like
it?  Surely if they did test it and people would say they didn't like it just
like the majority of people are saying now.  Why would they go ahead and put
a product on the market that was not going to be approved by the general
public?

The only possibility is that they were in such a hurry they did not take the
time to test market it which would imply a big mistake (and the new Coke
obviously was a big mistake).  Anyway, now Coke has you just where they want
you - dying for their product and when they bring it back you will buy it by
the barrel!  Look at all the free publicity they got.  They changed their
product for a few months and few don't stop talking about for the next few
years!  

Steve Rosen
rosen@siemens
{ihnp4|princeton|adrvax}!siemens!rosen