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From: kaufman@uiucdcs.Uiuc.ARPA
Newsgroups: net.flame
Subject: Re: "Classic" propaganda
Message-ID: <36200226@uiucdcs>
Date: Fri, 12-Jul-85 12:12:00 EDT
Article-I.D.: uiucdcs.36200226
Posted: Fri Jul 12 12:12:00 1985
Date-Received: Sat, 13-Jul-85 15:13:26 EDT
References: <542@hou2g.UUCP>
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Nf-ID: #R:hou2g.UUCP:-54200:uiucdcs:36200226:000:1813
Nf-From: uiucdcs.Uiuc.ARPA!kaufman    Jul 12 11:12:00 1985


/* Written  7:58 am  Jul 11, 1985 by scott@hou2g.UUCP in uiucdcs:net.flame */

And for those of you who think "consumer pressure" did the
trick, wait until you find out how they'll PRICE the stuff
before you congratulate each other.  Someone earlier theorized
that the only reason Coke did this was so they could "miraculously"
bring back the "good ol' stuff" due to "popular demand" and
charge an arm and a leg for it.  Maybe I'm cynical (Hell! I KNOW
I'm cynical), but that's what this looks like it to me.

The new coke will be around forever, as well (just watch) because
it's cheaper.  If they got rid of it and charged, say, 20% more
for the "classic" stuff, they might STILL lose customers to Pepsi..
/* End of text from uiucdcs:net.flame */

It won't be so easy.  Over the past year or so, I've seen 2 liter Cokes
regularly going for anywhere from $.99 to $1.99, so a markup of a few cents
will depend on which price they're marking over.   I was also wondering when
I heard the announcement whether a "classic" price would be hooked on, but
as an old Cokie, I'll be happy to see the stuff on the shelves, and to be able
to make the choice between Coke at the price they offer, and any other soft
drink.

BTW, since this is net.flame, a related flame:
We've recently beaten the subject to death how if you order a Coke and some
other brand is served, they have to inform you of the fact.  Now, how come is
it that whenever I go into a Pizza The Hut and see Pepsi on the menu, and when
I order "a cola" with my meal (I don't like saying the "P" word), they still
ask if Pepsi will be ok?  In making my order, I'm implicitly agreeing to
whatever brand is being carried.  Does Pepsi not consider itself a cola?  Has
Coke also copyrighted that word????

Ken Kaufman (uiucdcs!kaufman)
"Dial 1-800, toll-free!"