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From: lindy@vienna.UUCP (John Lindquist)
Newsgroups: net.followup
Subject: Re: "New Coke" Alternative
Message-ID: <155@vienna.UUCP>
Date: Fri, 12-Jul-85 12:53:02 EDT
Article-I.D.: vienna.155
Posted: Fri Jul 12 12:53:02 1985
Date-Received: Wed, 17-Jul-85 05:31:59 EDT
References: <683@lll-crg.ARPA>
Distribution: net
Organization: Silicon Graphics, Mountain View, CA
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> For all of you out in netland who are as offended as I am
> at the New Coke and don't like the way it tastes, .......
> Art Sorkin
> sorkin@lll-crg.arpa

Well last night on 20/20 the did a segment about coke.  The interesting
thing is that the consumer won (in a limited sort of way).  The NEW coke
stays, however they will be introducing something called "COKE CLASSIC"
which is the old coke.  Interestingly enough they (20/20) had a
taste tests performed and the results, if I remember them correctly are:
New Coke:	29%
Pepsi:		26%
RC Cola:	26%
Old Coke:	19%

Another interesting point looked at very briefly was:  Was the whole
thing, removing the old coke, generating all that PR, then bringing it
back planned.  They came to the conclusion that is was not because Coca-Cola
is having a hard time getting the cans and whatnot for the Coke Classic into
production.  But because of all the hoopla - I'm sure coke will still
come out the winner - moneywise.

john lindquist
{ucbvax,hplabs}!olympus!lindy