Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site watarts.UUCP Path: utzoo!watmath!watarts!mupmalis From: mupmalis@watarts.UUCP (M. A. Upmalis) Newsgroups: net.rumor Subject: Re: Why *did* they change Coke? Message-ID: <8489@watarts.UUCP> Date: Tue, 9-Jul-85 11:53:06 EDT Article-I.D.: watarts.8489 Posted: Tue Jul 9 11:53:06 1985 Date-Received: Thu, 11-Jul-85 00:59:39 EDT References: <2509@topaz.ARPA> Reply-To: mupmalis@watarts.UUCP (M. A. Upmalis) Organization: U of Waterloo, Ontario Lines: 16 Summary: Two quick comments, usually when a product is changed, it gets test marketed, coke did not do that, coke went for the change right away this suggests that they are not as concerned about the vocal, but small (25+ years) cola market, they are looking at the big market, the kids. Coke probably anticipated a loss to pespi in the younger market where the future lies, (habits of my youth are customs of my dotage) and Coke want to grab the attention and tastebuds of the "new generation" Coke doesn't care, about the Old Coke drinkers, they want to secure the new New cola drinkers.... -- Mike Upmalis (mupmalis@watarts)ihnp4!watmath!watarts!mupmalis