Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.1 6/24/83; site moncol.UUCP Path: utzoo!watmath!clyde!burl!ulysses!mhuxr!mhuxt!houxm!mtuxo!mtunh!mtung!mtunf!ariel!vax135!petsd!moncol!john From: john@moncol.UUCP (John Ruschmeyer) Newsgroups: net.consumers Subject: Re: New and old Coca-Cola Message-ID: <400@moncol.UUCP> Date: Tue, 25-Jun-85 12:34:30 EDT Article-I.D.: moncol.400 Posted: Tue Jun 25 12:34:30 1985 Date-Received: Thu, 27-Jun-85 04:39:10 EDT References: <1139@peora.UUCP> <2127@sdcc6.UUCP> <1604@hao.UUCP> <239@ttrdc.UUCP> Organization: Monmouth College, West Long Branch, NJ 07764 Lines: 35 >From: jer@peora.UUCP (J. Eric Roskos) >Organization: Perkin-Elmer SDC, Orlando, Fl. >Message-ID: <1139@peora.UUCP> > >> Is it possible that Coke changed the formula of their soft drink, even know- >> ing it would drop in popularity, because it calculated that the new formula >> would be so much cheaper to put out than the old that even with the drop in >> popularity that could be expected, they STILL would make more profit? > >Actually, the way Coke is handling complaints is fairly revealing. If >someone calls up their toll-free number to complain about the taste, they >give him or her some coupons for some free Coke. According to their >marketing representative, who was interviewed recently in the local >newspaper, Coke only counts the call as being negative if the person won't >take the coupons. It appears that maybe their rationale is that people >will eventually learn to like the new taste of Coke. And this is probably >true... Also, have you seen the latest Bill Cosby ads for New Coke? In it, he talks about how he always liked the taste of Coke, but now thinks the new stuff is the best Coke ever. It appears that now Coke is resorting to an appeal to the "lost lambs". -- Name: John Ruschmeyer US Mail: Monmouth College, W. Long Branch, NJ 07764 Phone: (201) 222-6600 x366 UUCP: ...!vax135!petsd!moncol!john ...!princeton!moncol!john ...!pesnta!moncol!john Silly Quote: "He doesn't do anything right... He's saving the Old Pepsi." - Johnny Carson New COKE- the refreshment that pauses.