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From: jer@peora.UUCP (J. Eric Roskos)
Newsgroups: net.misc.coke
Subject: Re: The real choice
Message-ID: <1294@peora.UUCP>
Date: Mon, 15-Jul-85 08:06:28 EDT
Article-I.D.: peora.1294
Posted: Mon Jul 15 08:06:28 1985
Date-Received: Thu, 18-Jul-85 06:38:20 EDT
References: <1685@reed.UUCP>
Organization: Perkin-Elmer SDC, Orlando, Fl.
Lines: 28

> Now, however, the choice is:  Old Coke or New. ...  Coke becomes its own
> rival, and therefore can't lose.

This is somewhat of a new thing, I guess, in cola soft drinks, but has
been commonplace in some other consumer products for a long time.  Look at
antiperspirants, for example.  There are literally dozens of brands -- all
made by 2 or 3 companies.  Thus if you don't like one brand, or decide
to try something new, the probability is fairly high you will just choose
another brand made by the same company...

(It appears to me -- though this is just my observation -- that soft drinks
and "health & beauty aids" are probably the two items with the most clever
marketing.  Both seem in a sense to be involved in the "create a need and
fill it" method of selling products; both use indirect methods to convince
you to buy their product: colas by depicting high-energy people in fast-
moving commercials [which has come a long way from the old sign I saw in an
antique store once for a now-defunct cola, "gives a lift just like
coffee!"], H&BA products by worrying you that you will be socially
unacceptable if you don't use their products.  Maybe this is why recently
so many microcomputer-related companies have hired people from the cosmetic
and soft drink industries into top management positions?)
-- 
Shyy-Anzr:  J. Eric Roskos
UUCP:       ..!{decvax,ucbvax,ihnp4}!vax135!petsd!peora!jer
US Mail:    MS 795; Perkin-Elmer SDC;
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