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Posting-Version: version B 2.10.2 9/18/84; site watarts.UUCP
Path: utzoo!watmath!watarts!mupmalis
From: mupmalis@watarts.UUCP (M. A. Upmalis)
Newsgroups: net.rumor
Subject: Re: Why *did* they change Coke?
Message-ID: <8489@watarts.UUCP>
Date: Tue, 9-Jul-85 11:53:06 EDT
Article-I.D.: watarts.8489
Posted: Tue Jul  9 11:53:06 1985
Date-Received: Thu, 11-Jul-85 00:59:39 EDT
References: <2509@topaz.ARPA>
Reply-To: mupmalis@watarts.UUCP (M. A. Upmalis)
Organization: U of Waterloo, Ontario
Lines: 16
Summary: 

Two quick comments, usually when a product is changed, it gets test
marketed, coke did not do that, coke went for the change right away
this suggests that they are not as concerned about the vocal, but small
(25+ years) cola market, they are looking at the big market, the kids.
Coke probably anticipated a loss to pespi in the younger market
where the future lies, (habits of my youth are customs of my dotage)
and Coke want to grab the attention and tastebuds of the "new generation"

Coke doesn't care, about the Old Coke drinkers, they want to
secure the new New cola drinkers....


-- 
Mike Upmalis	(mupmalis@watarts)

		ihnp4!watmath!watarts!mupmalis