Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: Notesfiles $Revision: 1.7.0.5 $; site trsvax Path: utzoo!watmath!clyde!cbosgd!ihnp4!inuxc!pur-ee!uiucdcs!convex!trsvax!gm From: gm@trsvax Newsgroups: net.consumers Subject: Why Coke did all of this. Message-ID: <70900040@trsvax> Date: Thu, 11-Jul-85 22:11:00 EDT Article-I.D.: trsvax.70900040 Posted: Thu Jul 11 22:11:00 1985 Date-Received: Sat, 13-Jul-85 15:12:56 EDT Lines: 28 Nf-ID: #N:trsvax:70900040:000:1367 Nf-From: trsvax!gm Jul 11 21:11:00 1985 Well, look at it this way. If back in March, Coke announced that they would be producing a new drink called Yechola, to compete with Pepsi, how many people would buy it? How many would try it? About 3. (The same 3 folks, incidently, who are proud owners of the Brooklyn Bridge). But say some Coke exec (the type who wears gold chains and drives a Corvette with personalized plates reading "Stud") jumps up at one of those famous smoke-filled board room meetings and yells "I've got it!! Let's just stop producing the old Coke and replace it with Yechola in the same cans!! Instant publicity!! Then after a month or two, we'll bring back the old Coke, now called `Coca-Cola Classic'!! We'll be the good guy all of a sudden, because we listened to Joe Consumer (who grew a third arm after drinking Yechola)!! The people who like Yechola will stick with it, and the people who like battery ac -- Old Coke will switch back!!" This executive now gets a heafty raise (enought to buy a Lamborgini with personalized plates reading "Stud"), Coca-Cola Inc. gets free publicity, and Joe Consumer got Old Coke back at a new price (but now can get a job as a window washer because he has three arms). ----------------------------------------------------------------------------- "My hovercraft is full of eels." ------------ George Moore (gm@trsvax.UUCP)