Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site peora.UUCP Path: utzoo!watmath!clyde!burl!ulysses!mhuxr!mhuxn!ihnp4!qantel!hplabs!tektronix!uw-beaver!cornell!vax135!petsd!peora!jer From: jer@peora.UUCP (J. Eric Roskos) Newsgroups: net.misc.coke Subject: Re: The real choice Message-ID: <1294@peora.UUCP> Date: Mon, 15-Jul-85 08:06:28 EDT Article-I.D.: peora.1294 Posted: Mon Jul 15 08:06:28 1985 Date-Received: Thu, 18-Jul-85 06:38:20 EDT References: <1685@reed.UUCP> Organization: Perkin-Elmer SDC, Orlando, Fl. Lines: 28 > Now, however, the choice is: Old Coke or New. ... Coke becomes its own > rival, and therefore can't lose. This is somewhat of a new thing, I guess, in cola soft drinks, but has been commonplace in some other consumer products for a long time. Look at antiperspirants, for example. There are literally dozens of brands -- all made by 2 or 3 companies. Thus if you don't like one brand, or decide to try something new, the probability is fairly high you will just choose another brand made by the same company... (It appears to me -- though this is just my observation -- that soft drinks and "health & beauty aids" are probably the two items with the most clever marketing. Both seem in a sense to be involved in the "create a need and fill it" method of selling products; both use indirect methods to convince you to buy their product: colas by depicting high-energy people in fast- moving commercials [which has come a long way from the old sign I saw in an antique store once for a now-defunct cola, "gives a lift just like coffee!"], H&BA products by worrying you that you will be socially unacceptable if you don't use their products. Maybe this is why recently so many microcomputer-related companies have hired people from the cosmetic and soft drink industries into top management positions?) -- Shyy-Anzr: J. Eric Roskos UUCP: ..!{decvax,ucbvax,ihnp4}!vax135!petsd!peora!jer US Mail: MS 795; Perkin-Elmer SDC; 2486 Sand Lake Road, Orlando, FL 32809-7642 Gur ArgArjf... n qlvat pbzzhavpngvba sbez?