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From: afc@pucc-i (Greg Flint)
Newsgroups: net.misc.coke
Subject: The fight is NOT over!
Message-ID: <1073@pucc-i>
Date: Tue, 16-Jul-85 11:56:43 EDT
Article-I.D.: pucc-i.1073
Posted: Tue Jul 16 11:56:43 1985
Date-Received: Thu, 18-Jul-85 04:21:12 EDT
Organization: Purdue University Computing Center
Lines: 34

Okay, everyone knows that Classic Coke is returning.  Great!

BUT!  To where will it return?

   Supermarkets?
	Sure, most have plenty of shelf space.

   Fountain outlets (e.g., McDonalds)?
	Maybe, but only if we push for it.  Most fountain machines have only
	4 taps (Coke, Diet Coke, Sprite, and Orange/Root Beer - or some
        similar setup).  Where will Classic Coke go?  Probably not in a 4-tap
	outlet.

   Vending machines (the most important source)?
	Again, maybe.  Some of the old vending machines have only 4 choices.
	Other have 6, 8 or more, but still it may not be enough.  With the
	addition of Classic Coke and Cherry Coke to the present lineup of
	New Coke, Diet Coke, Tab, Mellow Yellow, Sprite, Diet Sprite and
	the various decaf versions, something has to be left out.

In all the reports that I have heard/read, the Coke company says that New
Coke will still be the flagship version and that Classic Coke will be just
another drink, competing for space with the various other Coke company
products.  So a battle has been won, BUT NOT THE WAR.  We need to keep the
pressure on the company, its bottlers, the merchants and vendors to insure
that Classic Coke doesn't just fade away ("Out of sight, out of mind").

Greg Flint
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