Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/18/84; site peora.UUCP Path: utzoo!watmath!clyde!bonnie!akgua!whuxlm!harpo!decvax!tektronix!uw-beaver!cornell!vax135!petsd!peora!jer From: jer@peora.UUCP (J. Eric Roskos) Newsgroups: net.consumers Subject: Re: New and old Coca-Cola Message-ID: <1139@peora.UUCP> Date: Mon, 24-Jun-85 08:44:45 EDT Article-I.D.: peora.1139 Posted: Mon Jun 24 08:44:45 1985 Date-Received: Thu, 27-Jun-85 06:22:10 EDT References: <2127@sdcc6.UUCP> <1604@hao.UUCP> <239@ttrdc.UUCP> Organization: Perkin-Elmer SDC, Orlando, Fl. Lines: 24 > Is it possible that Coke changed the formula of their soft drink, even know- > ing it would drop in popularity, because it calculated that the new formula > would be so much cheaper to put out than the old that even with the drop in > popularity that could be expected, they STILL would make more profit? Actually, the way Coke is handling complaints is fairly revealing. If someone calls up their toll-free number to complain about the taste, they give him or her some coupons for some free Coke. According to their marketing representative, who was interviewed recently in the local newspaper, Coke only counts the call as being negative if the person won't take the coupons. It appears that maybe their rationale is that people will eventually learn to like the new taste of Coke. And this is probably true... The main flavor missing from the new Coke, in my opinion, is lemon. The old Coke had a distinct lemon taste. I don't know what coca leaves taste like... -- Shyy-Anzr: J. Eric Roskos UUCP: ..!{decvax,ucbvax,ihnp4}!vax135!petsd!peora!jer US Mail: MS 795; Perkin-Elmer SDC; 2486 Sand Lake Road, Orlando, FL 32809-7642 "Erny vfgf qba'g hfr Xbqnpuebzr."