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From: lauren@vortex.UUCP (Lauren Weinstein)
Newsgroups: net.misc.coke
Subject: Re: This had to be a pre-planned trick
Message-ID: <713@vortex.UUCP>
Date: Mon, 15-Jul-85 15:53:08 EDT
Article-I.D.: vortex.713
Posted: Mon Jul 15 15:53:08 1985
Date-Received: Wed, 17-Jul-85 20:13:48 EDT
References: <62@axiom.UUCP>
Organization: Vortex Technology, Los Angeles
Lines: 12

People I've checked with who know the beverage industry 
tell me that the odds of the Old Coke Comeback being pre-planned
in any signficant way are almost nil.  Among other things, the stock
fluctuations could have gone in either direction--some might
interpret the return of Old Coke as a sign of poor management and
SELL stock on that basis.  Most likely Coke had a contingency 
plan to bring back the old flavor if the figures indicated it would
be worthwhile, but would have rather not have had to do so since it
puts their fountain and other commercial customers in a difficult situation
(having to pick one or the other or find room for both).

--Lauren--