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From: gm@trsvax
Newsgroups: net.consumers
Subject: Why Coke did all of this.
Message-ID: <70900040@trsvax>
Date: Thu, 11-Jul-85 22:11:00 EDT
Article-I.D.: trsvax.70900040
Posted: Thu Jul 11 22:11:00 1985
Date-Received: Sat, 13-Jul-85 15:12:56 EDT
Lines: 28
Nf-ID: #N:trsvax:70900040:000:1367
Nf-From: trsvax!gm    Jul 11 21:11:00 1985



Well, look at it this way. If back in March, Coke announced that they would
be producing a new drink called Yechola, to compete with Pepsi, how many
people would buy it? How many would try it? 

About 3. (The same 3 folks, incidently, who are proud owners of the Brooklyn
Bridge). 

But say some Coke exec (the type who wears gold chains and drives a Corvette
with personalized plates reading "Stud") jumps up at one of those famous
smoke-filled board room meetings and yells "I've got it!! Let's just stop
producing the old Coke and replace it with Yechola in the same cans!! 
Instant publicity!! Then after a month or two, we'll bring back the old
Coke, now called `Coca-Cola Classic'!! We'll be the good guy all of a sudden,
because we listened to Joe Consumer (who grew a third arm after drinking
Yechola)!! The people who like Yechola will stick with it, and the people
who like battery ac -- Old Coke will switch back!!"

This executive now gets a heafty raise (enought to buy a Lamborgini with
personalized plates reading "Stud"), Coca-Cola Inc. gets free publicity,
and Joe Consumer got Old Coke back at a new price (but now can get a job
as a window washer because he has three arms).
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					"My hovercraft is full of eels."
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						George Moore (gm@trsvax.UUCP)