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From: john@moncol.UUCP (John Ruschmeyer)
Newsgroups: net.consumers
Subject: Re: New and old Coca-Cola
Message-ID: <400@moncol.UUCP>
Date: Tue, 25-Jun-85 12:34:30 EDT
Article-I.D.: moncol.400
Posted: Tue Jun 25 12:34:30 1985
Date-Received: Thu, 27-Jun-85 04:39:10 EDT
References: <1139@peora.UUCP> <2127@sdcc6.UUCP> <1604@hao.UUCP> <239@ttrdc.UUCP>
Organization: Monmouth College, West Long Branch, NJ 07764
Lines: 35

>From: jer@peora.UUCP (J. Eric Roskos)
>Organization: Perkin-Elmer SDC, Orlando, Fl.
>Message-ID: <1139@peora.UUCP>
>
>> Is it possible that Coke changed the formula of their soft drink, even know-
>> ing it would drop in popularity, because it calculated that the new formula
>> would be so much cheaper to put out than the old that even with the drop in
>> popularity that could be expected, they STILL would make more profit?
>
>Actually, the way Coke is handling complaints is fairly revealing.  If
>someone calls up their toll-free number to complain about the taste, they
>give him or her some coupons for some free Coke.  According to their
>marketing representative, who was interviewed recently in the local
>newspaper, Coke only counts the call as being negative if the person won't
>take the coupons.  It appears that maybe their rationale is that people
>will eventually learn to like the new taste of Coke.  And this is probably
>true...

Also, have you seen the latest Bill Cosby ads for New Coke? In it, he talks
about how he always liked the taste of Coke, but now thinks the new stuff
is the best Coke ever.

It appears that now Coke is resorting to an appeal to the "lost lambs".

-- 
Name:		John Ruschmeyer
US Mail:	Monmouth College, W. Long Branch, NJ 07764
Phone:		(201) 222-6600 x366
UUCP:		...!vax135!petsd!moncol!john	...!princeton!moncol!john
						   ...!pesnta!moncol!john
Silly Quote:
		"He doesn't do anything right...
			He's saving the Old Pepsi."	- Johnny Carson

		New COKE- the refreshment that pauses.