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From: jer@peora.UUCP (J. Eric Roskos)
Newsgroups: net.consumers
Subject: Re: New and old Coca-Cola
Message-ID: <1139@peora.UUCP>
Date: Mon, 24-Jun-85 08:44:45 EDT
Article-I.D.: peora.1139
Posted: Mon Jun 24 08:44:45 1985
Date-Received: Thu, 27-Jun-85 06:22:10 EDT
References: <2127@sdcc6.UUCP> <1604@hao.UUCP> <239@ttrdc.UUCP>
Organization: Perkin-Elmer SDC, Orlando, Fl.
Lines: 24

> Is it possible that Coke changed the formula of their soft drink, even know-
> ing it would drop in popularity, because it calculated that the new formula
> would be so much cheaper to put out than the old that even with the drop in
> popularity that could be expected, they STILL would make more profit?

Actually, the way Coke is handling complaints is fairly revealing.  If
someone calls up their toll-free number to complain about the taste, they
give him or her some coupons for some free Coke.  According to their
marketing representative, who was interviewed recently in the local
newspaper, Coke only counts the call as being negative if the person won't
take the coupons.  It appears that maybe their rationale is that people
will eventually learn to like the new taste of Coke.  And this is probably
true...

The main flavor missing from the new Coke, in my opinion, is lemon.  The
old Coke had a distinct lemon taste.  I don't know what coca leaves taste
like...
-- 
Shyy-Anzr:  J. Eric Roskos
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