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From: howard@sfmag.UUCP (H.M.Moskovitz)
Newsgroups: net.rec.photo
Subject: Re: film sharpness
Message-ID: <614@sfmag.UUCP>
Date: Mon, 24-Jun-85 14:19:31 EDT
Article-I.D.: sfmag.614
Posted: Mon Jun 24 14:19:31 1985
Date-Received: Wed, 26-Jun-85 05:39:31 EDT
References: <2807@decwrl.UUCP>
Organization: AT&T Information Systems, Summit, NJ
Lines: 34

> Someone was wondering whether Kodachrome was really all that much
> more fine-grained than the other available color films.  I went
> down to the local camera store and looked in a Kodak book called
> the Professional Dataguide (I'm too cheap to buy one), which
> lists film data for all of Kodaks color and black and white films.
> 
> Not included were any Ektachrome films.
> 

I have had an opportunity to work professionally in my spare time and have met
and talked with some of New York's best professionals from the advertising
world. The common factor that I've heard is that if you insist on shooting
35mm for magazines, they will only accept Kodachrome 25 or 64 and prefer the
newer Professional emulsions (which have guaranteed optimal color balance).
Ektachrome is out of the question for 35mm because it is relatively grainy
and COOL. In general there is no 35mm film that can be reproduced and enlarged
and still retain the sharpness and color SNAP that magazines require. If
you want to use any other film (and mags generally only want slides, no negs),
you are going to have to use a larger format and probably Ektachrome.

Basically the rule of thumb that I've seen is:
	Fashion		Kodachrome 35mm
	General Ads	    "       "
	Portaits	Medium format (2.25x2.25, 6x7, etc...) Vericolor prints
	Glamour		Medium/Ektachrome or 35mm/Kodachrome
	Products	Large format (4"x5", 8x10) and Ektachrome
	Weddings	Medium and Vericolor prints

I feel that the professional standards speak for themselves.

					Howard Moskovitz
					AT&T Info. Systems
					(& Phantasm Studios)
					attunix!howard