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From: pedz@ctvax
Newsgroups: net.misc.coke
Subject: Trade Secret
Message-ID: <42200001@ctvax>
Date: Mon, 15-Jul-85 12:58:00 EDT
Article-I.D.: ctvax.42200001
Posted: Mon Jul 15 12:58:00 1985
Date-Received: Wed, 17-Jul-85 08:04:56 EDT
Lines: 22
Nf-ID: #N:ctvax:42200001:000:951
Nf-From: ctvax!pedz    Jul 15 11:58:00 1985


I had heard that the whole reason for the new Coke was that Coke
was approaching 99 years old.  This magic number ties in with
the trade-secret laws.  After a point in time, not only will the
fomula for coke not be a trade-secret but the company will be
forced to make the formula available to others.

I got this from a rather questionable source and I am not trying
to say that it is true.  Can anyone comment any of this?  Is
Coke 99 years old?  Are the trade secret laws close to what I
have described above?  Is space REALLY the final fronter?

This theory makes much better sense to me than anything else
including the cost of production theory.  There must be a reason
for coke to have done this since anyone could have told them
that it would hurt sales.  It may have been a big global plan to
start with.  Now that Pepsi has said some things, it would be
very hard for them to come out with a coke look-alike and save
face.

Perry
pedz@ctvax