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From: doug@terak.UUCP (Doug Pardee)
Newsgroups: net.music
Subject: Re: Commercial Radio
Message-ID: <267@terak.UUCP>
Date: Thu, 17-Jan-85 13:06:51 EST
Article-I.D.: terak.267
Posted: Thu Jan 17 13:06:51 1985
Date-Received: Mon, 21-Jan-85 02:37:36 EST
References: <2639@dartvax.UUCP> <> <234@nmtvax.UUCP>
Distribution: net
Organization: Terak Corporation, Scottsdale, AZ, USA
Lines: 29

>      I hope that radio stations will consider the consequences of
> program changes very carefully.  Since when does an area need three
> top 40 stations in the same area (One can be found in the Modesto/
> Stockton area of California...)?  Whatever happened to a good old 
> ROCK (Boy George is not what I consider ROCK!) stations like WKRP?

I'm sure that radio stations do consider the consequences.  But an
interesting sidelight (well, I think it's interesting, and I'm in
control here :-)  ...

If you were to take an informal poll to establish radio station ratings,
you would probably be way off from the official ratings.  On Monday
the Arizona Republic had the nerve to report the current Arbitrons
for the Phoenix radio market (one which is overloaded -- too many
stations and not enough listeners).  The results floored me.

The number 1 station in Phoenix was a News/Talk station, on AM! By a
mile!  Number 2 was an elevator-music FM.  Well back in 3rd spot was
a country-music FM.  The rock stations that everyone THINKS are popular
didn't even make the overall top 5.

The local Espanol stations did quite well, coming in 3rd and 5th on
the AM band.  The religious stations did poorly, with the best of
the six coming in 18th overall, and four not even getting one mention.

Just goes to show you never can tell... No wonder the Arbitrons are
supposed to be confidential.
-- 
Doug Pardee -- Terak Corp. -- !{hao,ihnp4,decvax}!noao!terak!doug