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From: features@ihuxf.UUCP (M.A. Zeszutko)
Newsgroups: net.women
Subject: Re: _Ms._ Magazine Advertisements
Message-ID: <2513@ihuxf.UUCP>
Date: Mon, 17-Dec-84 11:19:57 EST
Article-I.D.: ihuxf.2513
Posted: Mon Dec 17 11:19:57 1984
Date-Received: Tue, 18-Dec-84 02:44:28 EST
References: <267@decwrl.UUCP>
Organization: AT&T Bell Labs, Naperville, IL
Lines: 21

Jym Dyer and Lisa Chabot brought up their observations that _M_s.
magazine's ads seemed to be out of character for the magazine, 
noting the emphasis on physical appearance in the ads.

They wondered if this is something new.  

It isn't.  I happen to have a copy of the very first _M_s. ever,
the premiere issue from Spring 1972.  That one has ads for things like
makeup, perfume, and other things that people thought  "feminists were
against".  Just because you want to wear eye shadow doesn't mean you're
not feminist!  If you don't want to wear makeup, fine.  That's what it's
all about: the choice is left up to the individual.

One remarkable thing about _M_s., though, is that whatever advertising
they do accept, the sponsors have *no* effect on the editorial copy,
unlike many other magazines (_W_o_m_a_n_'_s _D_a_y, _R_e_d_b_o_o_k, etc.).
-- 

aMAZon @ AT&T Bell Labs, Naperville, IL; ihnp4!ihuxf!features

"Merry Christmas to all and to all a Good Night."