Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/17/84; site opus.UUCP Path: utzoo!watmath!clyde!bonnie!akgua!sdcsvax!sdcrdcf!hplabs!hao!cires!nbires!opus!rcd From: rcd@opus.UUCP (Dick Dunn) Newsgroups: net.unix,net.unix-wizards Subject: Re: AT&T arrogance (and method behind it?) Message-ID: <971@opus.UUCP> Date: Sat, 8-Dec-84 01:29:41 EST Article-I.D.: opus.971 Posted: Sat Dec 8 01:29:41 1984 Date-Received: Mon, 10-Dec-84 02:43:33 EST References: <> <> <1945@nsc.UUCP> Organization: NBI,Inc, Boulder CO Lines: 13 Xref: watmath net.unix:3070 net.unix-wizards:10898 If you were doing marketing at AT&T, and saw all the hell-raising about the exorbitant price of the recent BLTJ issue, you might be a little stung by all of the criticism. In particular, it might hit home that the criticism is mostly justified. However, if you're a decent marketeer you'd have developed a thick skin, and you'd realize that publicity is publicity! Probably more people are aware of this issue BECAUSE of its price. This is only a conjecture, of course...but if abrasive, obnoxious marketing practices can be used to sell TP, deodorant, and plastic hamburgers--why not technical journals? -- Dick Dunn {hao,ucbvax,allegra}!nbires!rcd (303)444-5710 x3086 ...Are you making this up as you go along?