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From: chabot@amber.DEC (L 'Deathwish' Chabot)
Newsgroups: net.women
Subject: Re: Interesting TV Exercise
Message-ID: <193@decwrl.UUCP>
Date: Mon, 10-Dec-84 09:31:13 EST
Article-I.D.: decwrl.193
Posted: Mon Dec 10 09:31:13 1984
Date-Received: Tue, 11-Dec-84 07:35:21 EST
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Jim Mayer  ==  >
> Summary: Counting pictures in the Apple Macintosh manual
>
> The Apple Macintosh user manual is a very well done, illustrated, slick
> publication.  It has 7 pictures of men using Macs, about ten examples showing
> apparently male hands, and no pictures featuring women.  All of the men appear
> to be college students or young businessmen.  To be honest I didn't notice the
> discrepency at all -- my girlfriend was leafing through the manual and said
> somthing along the lines of "hmmmm... I thought as much".  I guess Apple knows
> where the money is. 

No, Apple is just deciding what sex of humans it's selling to--I've been turned 
off by just that in Macintosh manuals and ads, and by the ads for other pcs.
I refused touch a copy of Omni for years because of some sexist advertising they
had in a Northwest Computer Show flyer (-: or maybe I picked up the wrong
edition of the flyer--but I didn't see any pink ones for the girls :-).

Sometimes this business of only putting males in pictures (including putting
only or a preponderance of male children in ads for pcs aimed at the home and
home learning) is especially griping if you can catch the slant that they didn't
leave women out of the picture because that way the product is taken to be more
serious, professional, or difficult to learn.  It's really nauseating.

In my case, the advertising is self-fulfilling--they don't have pictures of 
women customers so they don't get any women customers.

L S Chabot
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