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From: lmc@denelcor.uucp
Newsgroups: net.unix-wizards
Subject: Re: UNIX trademark
Message-ID: <6579@brl-tgr.ARPA>
Date: Sun, 9-Dec-84 21:12:28 EST
Article-I.D.: brl-tgr.6579
Posted: Sun Dec  9 21:12:28 1984
Date-Received: Tue, 11-Dec-84 07:32:33 EST
Sender: news@brl-tgr.ARPA
Organization: Ballistic Research Lab
Lines: 13

> You can establish a common law trademark (marked with TM) by simply using a
> distinctive mark on your product, and defend it by demonstrating your prior
> use of the mark in a geographic and/or product area.  You generally are not
> viewed as infringing a trademark in there is no possibility of confusion
> with another use (e.g. you could likely market you own Unix brand ice cream
> since it's so remote from phones and computers).

There was an amusing instance of this here in Denver a while back, wherein
the Denver Broncos were marketing Orange Crush t-shirts and such. Orange
Crush (Coca-Cola?) lost the battle, not being in the novelty business.
-- 
		Lyle McElhaney
		(hao,brl-bmd,nbires,csu-cs,scgvaxd)!denelcor!lmc