Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.2 9/5/84; site uwmacc.UUCP Path: utzoo!watmath!clyde!burl!ulysses!mhuxj!mhuxn!houxm!ihnp4!zehntel!hplabs!hao!seismo!uwvax!uwmacc!demillo From: demillo@uwmacc.UUCP (Rob DeMillo) Newsgroups: net.women Subject: Re: Interesting TV Exercise Message-ID: <531@uwmacc.UUCP> Date: Mon, 3-Dec-84 22:06:10 EST Article-I.D.: uwmacc.531 Posted: Mon Dec 3 22:06:10 1984 Date-Received: Thu, 6-Dec-84 05:40:20 EST References: <2321@ihnss.UUCP> <429@wlcrjs.UUCP> <10080@watmath.UUCP> Organization: UWisconsin-Madison Academic Comp Center Lines: 43 > > I looked at the ads in five popular magazines. I chose > magazines that were not clearly geared toward one sex or the > other, but were instead aimed at the general public. These > were: Macleans (May 21, 1984); Psychology Today (August and > September, 1984); Newsweek (October 17, 1983); Life (December, > 1983); and Rolling Stone (November 24, 1983). > > > The data, from all five magazines, exhibit the following > features. 32% (125) of the 390 people portrayed in magazine ads > were women, 68% (265) were men (a ratio of approximately 1:2). > Women do not appear in ads as often as men by a wide margin. > However, this margin increases dramatically when one examines > occupations: 15% (23) of the 155 people portrayed in jobs were > women and 85% (132) were men (a ratio of approximately 1:6). > Clearly, there is very little portrayal of women in occupations. > > marc staveley (Editor's note: The above was written by Marc's wife) > UUCP: ...!{utzoo,decvax,ihnp4,allegra}!watmath!mstaveley > ARPA: mstaveley%watmath%waterloo.csnet@csnet-relay.arpa > CSNET: mstaveley%watmath@waterloo.csnet Although I have no statistics to back this up, the ratio would change quite sharply, I'd believe you'd find, if you were to examine magazines aimed at women: Cosmo., Woman's Day, Playgirl, etc... From what I've seen of those mags, the ads in them are mostly women in either sexual-suggestive positions, face shots, home-maker shots, body-part shots (legs, arms, chest, etc) or some other "non-career orientated" position. The message? Oh, probably something like: "Women! You must either be mommies, sexual objects, or hygenically clean." Or, perhaps, we are simply getting some idea of what type of person ad people think read different magazines...or then again...etc. --- Rob DeMillo MACC ...seismo!uwvax!uwmacc!demillo "...I don't know what this is, but it's pointing in your direction..."