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From: lmc@denelcor.UUCP (Lyle McElhaney)
Newsgroups: net.unix-wizards
Subject: Re: UNIX trademark
Message-ID: <612@denelcor.UUCP>
Date: Thu, 6-Dec-84 09:21:04 EST
Article-I.D.: denelcor.612
Posted: Thu Dec  6 09:21:04 1984
Date-Received: Sun, 9-Dec-84 03:34:24 EST
References: <6012@brl-tgr.ARPA> <426@elecvax.OZ> <1529@sdcrdcf.UUCP>
Organization: Denelcor, Aurora, Colorado
Lines: 13

> You can establish a common law trademark (marked with TM) by simply using a
> distinctive mark on your product, and defend it by demonstrating your prior
> use of the mark in a geographic and/or product area.  You generally are not
> viewed as infringing a trademark in there is no possibility of confusion
> with another use (e.g. you could likely market you own Unix brand ice cream
> since it's so remote from phones and computers).

There was an amusing instance of this here in Denver a while back, wherein
the Denver Broncos were marketing Orange Crush t-shirts and such. Orange
Crush (Coca-Cola?) lost the battle, not being in the novelty business.
-- 
		Lyle McElhaney
		(hao,brl-bmd,nbires,csu-cs,scgvaxd)!denelcor!lmc