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From: rcd@opus.UUCP (Dick Dunn)
Newsgroups: net.unix,net.unix-wizards
Subject: Re: AT&T arrogance (and method behind it?)
Message-ID: <971@opus.UUCP>
Date: Sat, 8-Dec-84 01:29:41 EST
Article-I.D.: opus.971
Posted: Sat Dec  8 01:29:41 1984
Date-Received: Mon, 10-Dec-84 02:43:33 EST
References: <> <> <1945@nsc.UUCP>
Organization: NBI,Inc, Boulder CO
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Xref: watmath net.unix:3070 net.unix-wizards:10898

If you were doing marketing at AT&T, and saw all the hell-raising about the
exorbitant price of the recent BLTJ issue, you might be a little stung by
all of the criticism.  In particular, it might hit home that the criticism
is mostly justified.  However, if you're a decent marketeer you'd have
developed a thick skin, and you'd realize that publicity is publicity!
Probably more people are aware of this issue BECAUSE of its price.

This is only a conjecture, of course...but if abrasive, obnoxious marketing
practices can be used to sell TP, deodorant, and plastic hamburgers--why
not technical journals?
-- 
Dick Dunn	{hao,ucbvax,allegra}!nbires!rcd		(303)444-5710 x3086
   ...Are you making this up as you go along?