Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Posting-Version: version B 2.10.2 9/5/84; site uwmacc.UUCP
Path: utzoo!watmath!clyde!burl!ulysses!mhuxj!mhuxn!houxm!ihnp4!zehntel!hplabs!hao!seismo!uwvax!uwmacc!demillo
From: demillo@uwmacc.UUCP (Rob DeMillo)
Newsgroups: net.women
Subject: Re: Interesting TV Exercise
Message-ID: <531@uwmacc.UUCP>
Date: Mon, 3-Dec-84 22:06:10 EST
Article-I.D.: uwmacc.531
Posted: Mon Dec  3 22:06:10 1984
Date-Received: Thu, 6-Dec-84 05:40:20 EST
References: <2321@ihnss.UUCP> <429@wlcrjs.UUCP> <10080@watmath.UUCP>
Organization: UWisconsin-Madison Academic Comp Center
Lines: 43

> 
>      I  looked  at  the  ads in five popular magazines.  I chose
> magazines  that  were  not  clearly geared toward one sex or the
> other,  but  were  instead  aimed  at the general public.  These
> were:   Macleans  (May  21,  1984); Psychology Today (August and
> September,  1984);  Newsweek (October 17, 1983); Life (December,
> 1983); and Rolling Stone (November 24, 1983).
> 
> 
>      The  data,  from  all five magazines, exhibit the following
> features.  32% (125) of the 390 people portrayed in magazine ads
> were  women,  68% (265) were men (a ratio of approximately 1:2).
> Women  do  not  appear  in ads as often as men by a wide margin.
> However,  this  margin  increases dramatically when one examines
> occupations:  15%  (23) of the 155 people portrayed in jobs were
> women  and  85%  (132)  were men (a ratio of approximately 1:6).
> Clearly, there is very little portrayal of women in occupations.
>
> marc staveley (Editor's note: The above was written by Marc's wife)
> UUCP:	...!{utzoo,decvax,ihnp4,allegra}!watmath!mstaveley
> ARPA:	mstaveley%watmath%waterloo.csnet@csnet-relay.arpa
> CSNET:	mstaveley%watmath@waterloo.csnet

Although I have no statistics to back this up, the ratio would change
quite sharply, I'd believe you'd find, if you were to examine
magazines aimed at women: Cosmo., Woman's Day, Playgirl, etc...

From what I've seen of those mags, the ads in them are mostly women
in either sexual-suggestive positions, face shots, 
home-maker shots, body-part shots
(legs, arms, chest, etc) or some other "non-career orientated"
position. 

The message? Oh, probably something like: "Women! You must either
be mommies, sexual objects, or hygenically clean."  Or, perhaps,
we are simply getting some idea of what type of person ad people
think read different magazines...or then again...etc.

                --- Rob DeMillo
                    MACC
                    ...seismo!uwvax!uwmacc!demillo

"...I don't know what this is, but it's pointing in your direction..."