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Path: utzoo!watmath!clyde!burl!ulysses!allegra!mit-eddie!godot!harvard!seismo!cmcl2!philabs!aecom!berger
From: berger@aecom.UUCP (Mitchell Berger)
Newsgroups: net.singles
Subject: Re: Re: Insecurity
Message-ID: <999@aecom.UUCP>
Date: Tue, 4-Dec-84 16:58:16 EST
Article-I.D.: aecom.999
Posted: Tue Dec  4 16:58:16 1984
Date-Received: Sat, 8-Dec-84 05:23:25 EST
References: <916@aecom.UUCP> <2131@randvax.UUCP>
Distribution: net
Organization: Albert Einstein Coll. of Med., NY
Lines: 31

> >     It bothers me that people using this network are blaming Madison Ave. for
> > their insecurities. To me it seems like pinning the blame. Singles have felt
> > insecure since we came down from the trees, advertising has nothing to do with
> > it. You are confusing the cause with the effect.
> >                                             Micha B @ AECOM
> 
> I don't think it's that simple.  Insecurity is a built-in part of life
> (death being the only state of absolute security I know of).  In fact,
> I think a certain amount of insecurity is a Good Thing.  It shows that
> we are sensitive to our individuality and vulnerability.
> 
> However, Madison Ave. works hard at exacerbating existing insecurities
> or generating new ones, and then exploiting them by creating an image
> that their product relieves that insecurity.  Singles are especially
> sensitive to matters of personal appearance, while, say, businesspeople
> are more sensitive to social status.  (Obviously these catagories inter-
> sect.)  Teams of psychologists work on identifying groups, discovering
> their insecurities (or ``needs'') and developing products to fill those
> needs.
> 
> 		-Ed Hall
> 		decvax!randvax!edhall

*** REPLACE THIS LINE WITH YOUR MESSAGE ***
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micha:
   but that doesn't mean that mad. ave. is producing our insecurities,
just using them to manipulate us.
   if 'style' (i give up trying to spell fasion) wasn't seen on tv, it would be seen elsewhere. the desire to keep up w/ the joneses *did* exist 100 yr.s
ago.
                                              mb