Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Posting-Version: version B 2.10.1 exptools 1/6/84; site ihldt.UUCP
Path: utzoo!watmath!clyde!burl!mgnetp!ihnp4!ihldt!stewart
From: stewart@ihldt.UUCP (R. J. Stewart)
Newsgroups: net.legal
Subject: Trademark protection
Message-ID: <2381@ihldt.UUCP>
Date: Fri, 15-Jun-84 13:35:12 EDT
Article-I.D.: ihldt.2381
Posted: Fri Jun 15 13:35:12 1984
Date-Received: Sat, 16-Jun-84 04:13:44 EDT
References: <930@eosp1.UUCP> <1116@ihuxr.UUCP> <449@whuxle.UUCP>
Organization: AT&T Bell Labs, Naperville, IL
Lines: 22

All the discussion about how vigorously companies protect their
trademarks reminds me of a Kleenex* TV commercial I once saw.  They
showed a tissue blowing across a park, and the announcer was saying
something like:

    "Most people who see a facial tissue littering the ground
     automatically think of it as a Kleenex brand tissue.  Please
     help protect our good name and don't litter."

On the surface the commercial was an anti-littering campaign, but its
real purpose was surely to protect their trademark by calling attention
to the fact that not all tissues are Kleenex brand.

----------
"Upholstery, when my baby sits up close to me
 That's supposed to be what our life is all about"

Bob Stewart
ihldt!stewart


*Kleenex is a registered trademark of Kimberly-Clark