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From: ech@spuxll.UUCP (Ned Horvath)
Newsgroups: net.micro,net.micro.apple
Subject: Re: Apple dropping Lisa II
Message-ID: <486@spuxll.UUCP>
Date: Wed, 6-Jun-84 01:11:37 EDT
Article-I.D.: spuxll.486
Posted: Wed Jun  6 01:11:37 1984
Date-Received: Thu, 7-Jun-84 07:03:22 EDT
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Organization: AT&T Information Systems, South Plainfield NJ
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The figures quoted don't make a lot of sense; 2000 units per month at a
minimum of $5000/unit equates out to $120 Million/year, hardly a "negligible"
fraction of $1 Billion.

On a different level (and I do NOT claim to be a marketing expert!) it seems
to me that a decision to kill the LISA II would be SILLY.  At 2000 units
a month it is certainly repaying its development cost.  Prior to January 24,
I would have EXPECTED a discontinuation of the LISA I - too high a price for
a "weird" machine (only the PARC freaks could get excited, and they knew it
wasn't REALLY a "Dolphin").

But the II's are more machine for less money than the I's, and more to the
point, the Macintosh ANCHORS the whole "Apple 32" line.  This is even more
the case if (as expected) the Mac drops into the $2k range to make room for
the "fat mac" around the end of the year.

Where does one go when one outgrows one's Macintosh?  The popularity of the
Mac makes that question inevitable, and only Apple has an answer today
(no doubt I will read in the WSJ tomorrow that Big Blue has announced
windowing software for the PC, available 1Q86!).

(*sigh*) oh, damn...to any sensible observer it seems ridiculous that
Apple would kill the LISA.  Guess that means it's gonna happen any minute...

=Ned=