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From: jdb@qubix.UUCP
Newsgroups: net.music
Subject: Re: Last (finally!!) article - no flames - Arbitron ratings
Message-ID: <1188@qubix.UUCP>
Date: Fri, 8-Jun-84 23:27:46 EDT
Article-I.D.: qubix.1188
Posted: Fri Jun  8 23:27:46 1984
Date-Received: Tue, 12-Jun-84 00:14:12 EDT
References: <185@ssc-vax.UUCP>
Organization: Qubix Graphic Systems, Saratoga, CA
Lines: 23

> From: stuart@ssc-vax.UUCP
> 
> If you listen to radio a lot, you can almost always tell when there's a rating
> going on - the stations [...] hold some big money give-away in hopes of
> boosting there ratings a couple of points.

One other tipoff that a rating period is on, at least for certain kinds of
stations: All-Beatle {day,weekend} specials. For a station whose format it fits,
this gimmmik is as popular as the Multi-gigabuck "giveaway".

The late lamented KFAT (Gilroy, CA) Had a different way of dealing with a rating
period once. They ANNOUNED on the air that a rating period was on, and offered
to pay each listener 25cents. All you needed to do was send a Self-Addressed-

Stamped-Envelope (total postage cost at the time = 30cents) for it.
A top40 country station publicly accused KFAT of bribing listeners to influence
the ratings! 'Course they were running one of the big-buck-giveaway scams
at the time themselves.

	"Really is that kind of mornin', really was that kind of night"
-- 
	Dr Memory
	...{decvax,ucbvax,ihnp4}!decwrl!qubix!jdb