Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.1 exptools 1/6/84; site ihldt.UUCP Path: utzoo!watmath!clyde!burl!mgnetp!ihnp4!ihldt!stewart From: stewart@ihldt.UUCP (R. J. Stewart) Newsgroups: net.legal Subject: Trademark protection Message-ID: <2381@ihldt.UUCP> Date: Fri, 15-Jun-84 13:35:12 EDT Article-I.D.: ihldt.2381 Posted: Fri Jun 15 13:35:12 1984 Date-Received: Sat, 16-Jun-84 04:13:44 EDT References: <930@eosp1.UUCP> <1116@ihuxr.UUCP> <449@whuxle.UUCP> Organization: AT&T Bell Labs, Naperville, IL Lines: 22 All the discussion about how vigorously companies protect their trademarks reminds me of a Kleenex* TV commercial I once saw. They showed a tissue blowing across a park, and the announcer was saying something like: "Most people who see a facial tissue littering the ground automatically think of it as a Kleenex brand tissue. Please help protect our good name and don't litter." On the surface the commercial was an anti-littering campaign, but its real purpose was surely to protect their trademark by calling attention to the fact that not all tissues are Kleenex brand. ---------- "Upholstery, when my baby sits up close to me That's supposed to be what our life is all about" Bob Stewart ihldt!stewart *Kleenex is a registered trademark of Kimberly-Clark