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From: rob@ctvax.UUCP
Newsgroups: net.politics
Subject: Re: Dumb Politics - (nf)
Message-ID: <6170@uiucdcs.UUCP>
Date: Wed, 14-Mar-84 03:53:28 EST
Article-I.D.: uiucdcs.6170
Posted: Wed Mar 14 03:53:28 1984
Date-Received: Fri, 16-Mar-84 00:32:07 EST
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#R:uicsl:16300055:ctvax:40500002:000:612
ctvax!rob    Mar 12 10:58:00 1984

Problem:
  Write the copy for a commercial for the Democratic Party.
  Your audience is an electorate that three and a half years ago
  gave Ronald Reagan a "mandate".
  You have thirty seconds.

What can you expect but something short and catchy such as the implication
that Ronald's the president of the rich?

This, I think, is going to be Gary Hart's problem. To explain his new 
ideas in short slogans that people can remember.
He can't say "Read my book". What percentage of Americans read ONE
non-fiction book per year?

Rob Spray
uucp:     ... {decvax!cornell!|ucbvax!nbires!|allegra!parsec!}ctvax!rob