Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10 5/3/83; site t4test.UUCP Path: utzoo!watmath!clyde!burl!ulysses!mhuxl!ihnp4!zehntel!hplabs!intelca!t4test!chip From: chip@t4test.UUCP (Chip Rosenthal) Newsgroups: net.wines Subject: A Wine Beyond my Budget Message-ID: <375@t4test.UUCP> Date: Tue, 6-Mar-84 12:36:59 EST Article-I.D.: t4test.375 Posted: Tue Mar 6 12:36:59 1984 Date-Received: Thu, 8-Mar-84 08:33:11 EST Organization: Intel, Santa Clara, Ca. Lines: 27 From the San Jose Mercury News, Tuesday/March 6: +------------------------------------------------------------------------------+ | | | Almaden Introduces New Wine | | ======= ========== === ==== | | | | Hoping to reach drinkers who prefer sweet white wines over dry ones, | | Almaden Vineyards of San Jose has introduced Almaden Golden Chablis. | | | | Almaden, a subsidiary of National Distillers, plans to open a | | nine-week, $6 million nationwide advertising campaign on March | | 19 to promote the wine, which is described as "fruiter and fuller- | | bodied" than Almaden's best-selling Almaden Mountain White Chablis. | | | | The suggested price on Golden Chablis is $4.85 for a 1.5 milliliter | | [sic] bottle. | | . | | . | | . | | | | | +------------------------------------------------------------------------------+ I think Almaden should fire their marketing department. I can't see how a mass-market wine will reach the mass market at those prices :-) .