Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10 5/3/83; site qubix.UUCP Path: utzoo!linus!genrad!decvax!decwrl!qubix!msc From: msc@qubix.UUCP Newsgroups: net.movies Subject: Re: End of commercials Message-ID: <357@qubix.UUCP> Date: Sun, 3-Jul-83 22:35:29 EDT Article-I.D.: qubix.357 Posted: Sun Jul 3 22:35:29 1983 Date-Received: Mon, 4-Jul-83 07:37:08 EDT References: <469@grkermit.UUCP> <368@mit-eddie.UUCP> Organization: Qubix Graphic Systems, Saratoga, CA Lines: 25 Cinemas in Britain have shown commercials for as long as I can remember (i.e. all my life). I've never met anyone who objected to them. Maybe it's because we are not subjected to an overload of "messages" on tv. The commercial network in Britain is limited to 6 minutes/hour of ads. These must be clearly delimited from the show. This is usually achieved by saying "end of part x" then after the ads. "part x+1". (For me the most objectionable aspect of tv ads. in the U.S. is the cutting from a scene in the show directly into an ad. The ads. in the cinema are typically of higher quality than those on tv. In latter years they tend to be for products which can't be advertised on tv. (i.e. cigarettes). They also show government produced anti-smoking and anti-drunk-driving ads. which are surprisingly well produced. There are 2 companies that make their livelihood distributing ads. to cinemas: Pearl & Dean and Rank Advertising Films Division. Having been brought up with ads in the cinema, I have a hard time understanding the fuss that they cause here in the U.S. -- Mark ...{decvax,ucbvax}!decwrl!qubix!msc ...{ittvax,amd70}!qubix!msc decwrl!qubix!msc@Berkeley.ARPA