Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10 5/3/83; site pyuxll.UUCP Path: utzoo!linus!wivax!decvax!harpo!floyd!whuxlb!pyuxll!pmk From: pmk@pyuxll.UUCP Newsgroups: net.jokes Subject: Re: Direct Translations Message-ID: <362@pyuxll.UUCP> Date: Thu, 30-Jun-83 09:51:39 EDT Article-I.D.: pyuxll.362 Posted: Thu Jun 30 09:51:39 1983 Date-Received: Fri, 1-Jul-83 01:06:24 EDT References: utcsstat.721, <841@burdvax.UUCP> Organization: American Bell, South Plainfield NJ Lines: 24 The actual reason that ESSO became EXXON was because Uncle Sam told them (Standard Oil of New Jersey) they could not use this name any more. It seems that there are more Standard Oils than Just NJ. These other Standard Oil companies used to belong to Standard Oil of NJ but in an anti-trust suit ESSO was forced to split up (that sounds familiar). I speculate that these other Standard Oil companies brought Standard Oil of NJ to court in order to bar them from using the ESSO logo. These companies were forced to use other names, such as SOHIO, STANDARD, and others. This is how it was explained by my father, an employee of EXXON Research and Engineering. I remember when I was young he brought home a small metal dish with the EXXON logo on it. This was at least a year or two before the change was made. The US ruling did not bar Standard Oil of New Jersey from using the ESSO name overseas so the name wasn't changed. From a marketing standpoint this is a wise choice. Remember when Datsun was making the change to its real name, NISSAN? They made it a point to associate the name Nissan with Datsun. EXXON thought it would be easier to leave well enough alone. I don't know if ESSO means anythihg in any other language; I just thiught I would set the record straight. Pat Kelliher American Bell S. Plainfield, NJ .