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From: msc@qubix.UUCP
Newsgroups: net.movies
Subject: Re: End of commercials
Message-ID: <357@qubix.UUCP>
Date: Sun, 3-Jul-83 22:35:29 EDT
Article-I.D.: qubix.357
Posted: Sun Jul  3 22:35:29 1983
Date-Received: Mon, 4-Jul-83 07:37:08 EDT
References: <469@grkermit.UUCP> <368@mit-eddie.UUCP>
Organization: Qubix Graphic Systems, Saratoga, CA
Lines: 25

Cinemas in Britain have shown commercials for as long as I can remember
(i.e. all my life).  I've never met anyone who objected to them.  Maybe
it's because we are not subjected to an overload of "messages" on tv.
The commercial network in Britain is limited to 6 minutes/hour of ads.
These must be clearly delimited from the show.  This is usually achieved
by saying "end of part x" then after the ads. "part x+1".  (For me the
most objectionable aspect of tv ads. in the U.S. is the cutting from a
scene in the show directly into an ad.

The ads. in the cinema are typically of higher quality than those on
tv.  In latter years they tend to be for products which can't be
advertised on tv. (i.e. cigarettes).  They also show government
produced anti-smoking and anti-drunk-driving ads. which are surprisingly
well produced.

There are 2 companies that make their livelihood distributing ads.
to cinemas: Pearl & Dean and Rank Advertising Films Division.

Having been brought up with ads in the cinema, I have a hard time
understanding the fuss that they cause here in the U.S.
-- 
	Mark
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