From: utzoo!decvax!yale-com!death Newsgroups: net.music Title: Re: Commercial Free Summer Article-I.D.: yale-com.715 Posted: Sat Jul 24 09:38:25 1982 Received: Tue Jul 27 01:00:25 1982 References: brl-bmd.267 How can they afford to be commercial free? They can't afford NOT to be commercial free! One of the "principles" of radio (if radio could be said to have principles) is that a listener by and large will just turn on his radio to whatever station it is he is most familiar with BY REFLEX -- and leave it there, unless something really offensive comes on. He then tunes out, goes to another station -- which stays on until something offensive...etc. APP wants to get listeners to develop the reflex to turn to 130.5. Since commercial-free is a great format (for the listeners, at least) people will tune them in and leave them on. All the time. Besides, who would have cared if a new radio station playing bogus 20-year-old rock&roll appeared on the airwaves? No one would have heard of it and no one would have cared -- there are already too many stations playing bogus 20-year-old rock&roll. Would everyone be saying, "wow, let's tune in to that new station, WAPP, and listen to the same Jethro Tull and Led Zepplin albums all day"? NO! BUT they are saying "wow, tune in...no commercials all summer!" and no one seems to notice that they're playing the same Jethro Tull and Led Zepplin albums all day. Marketing. Radio is SALES. That's it. (that's why I got out of it. uch. bleh.) ==DD