From: utzoo!decvax!harpo!npois!cbosgd!mark
Newsgroups: net.auto
Title: Isuzu
Article-I.D.: cbosgd.2377
Posted: Sun Jun 20 21:07:55 1982
Received: Tue Jun 22 02:04:18 1982

As of one year ago, I heard lots of radio & TV commercials in the
San Francisco Bay area for Isuzu's.  The advertizing angle was how
hard the name was to pronounce.  The misguided attempts to pronounce
the name were quite amusing:
	Isupu
	... (several more wrong attempts)
	then the Japanese car salesman says "Don't feel bad, kid,
	I can't say Chevoray!"

The other commercial was for Isuzu of Berkeley, with attempts such as
	Ipuzu of Berkeley
	Isupu of Berkeley
	Isuzu of Broccoli

Anyway, they appeared to be test marketing in California, not as Opel's
or Buicks or anything but Isuzus.  Since I came to the midwest, I
haven't noticed any ads for them, so I don't know how well it's coming.

	Mark