From: utzoo!decvax!yale-com!death
Newsgroups: net.music
Title: Re: Commercial Free Summer
Article-I.D.: yale-com.715
Posted: Sat Jul 24 09:38:25 1982
Received: Tue Jul 27 01:00:25 1982
References: brl-bmd.267

How can they afford to be commercial free? They can't afford
NOT to be commercial free! 

One of the "principles" of radio (if radio could be said
to have principles) is that a listener by and large will
just turn on his radio to whatever station it is he is
most familiar with BY REFLEX -- and leave it there, unless
something really offensive comes on. He then tunes out, goes
to another station -- which stays on until something offensive...etc.
APP wants to get listeners to develop the reflex to turn to 130.5.
Since commercial-free is a great format (for the listeners, at least)
people will tune them in and leave them on. All the time.

Besides, who would have cared if a new radio station playing 
bogus 20-year-old rock&roll appeared on the airwaves? No one
would have heard of it and no one would have cared -- there
are already too many stations playing bogus 20-year-old rock&roll.
Would everyone be saying, "wow, let's tune in to that new station,
WAPP, and listen to the same Jethro Tull and Led Zepplin albums all day"?
NO! BUT they are saying "wow, tune in...no commercials all summer!"

and no one seems to notice that they're playing the same
Jethro Tull and Led Zepplin albums all day.

Marketing. Radio is SALES. That's it.
(that's why I got out of it. uch. bleh.)

                           ==DD