From: utzoo!decvax!harpo!npoiv!npois!cbosgd!nscs!tsd
Newsgroups: net.music
Title: Re: Commercial Free Summer
Article-I.D.: nscs.277
Posted: Fri Jul 30 10:36:30 1982
Received: Sat Jul 31 02:58:55 1982
References: brl-bmd.267

    For those interested, WAPP is owned by Doubleday Broadcasting Company
(Doubleday of publishing and bookselling, now also owner of the New York
Mets). This company also owns WLLZ (Detroit), WAVA (Wash. D.C.), KWK
(St. Louis), KDWB (Twin Cities), and KPKE (Denver). The point is that
while the commercial free summer sounds unbelievable, the bucks to support
the thing should not be a major concern. From a marketing standpoint its
a great gimmick, and time will tell if it was the ticket to break into
the tough New York market.
    The kicker is, I've never heard the station. This info comes from a
friend who sent me a full page WAPP ad out of the New York Times.
Their announcement was "WAPP(FM) IS New York's "Apple"". I'd be real
curious to receive mail from those who have listened to the station
commenting on their format, playlist, personal impressions, etc.
                                            Tim Davidheiser
                                            nscs!tsd