Article-I.D.: sdcsvax.1302
Posted: Sun Jan 12 19:51:49 1986
Date-Received: Wed, 15-Jan-86 00:36:24 EST
References: <37@sbcs.UUCP> <402@tekig5.UUCP>
Distribution: net
Organization: EECS Dept. U.C. San Diego
Lines: 33
Summary: **** it's what they call marketing ****

 >       I OWN BOTH THE ST AND AMIGA.  ( so no only one computer flames )
 > 
 >       I'm sure you must be joking and for your sake I hope it is false.  If
 >  the 520st sold for $300 the Amiga would be almost worthless.  So many people
 >  would buy 520's that a huge support market would spring up around it.  The
 >  Amiga market would be stunted to say the least.  Really the Amiga is nice,
 >  but it can compete against a $300 st.
 > 
 >                                        Wayne Knapp

You just don't understand, do you.  You can LOWER the price of a machine
and have your sales go DOWN.  Markets are partially defined by price.  If
you were to lower the price of the ST significantly, it would no longer
compete in the same market as the amiga (not  that it does now).  This
is all textbook marketing.

Companies that don't get into price wars will stay around alot longer.
Remember, a computer is not a commodity.  Software, service, support
the manufacture's financial situation, and advertising are far more
important than price, particularly to businesses.
(the amiga *is* a business machine and would lose that market if it's
price was lowered too much.)

Most people don't understand market positioning.  They think that "you
get what you pay for".  And if machine A costs more, it must be better.
As long as the amiga keeps a unique market position, it will have NO
problem, regardless of what Atari or Apple does.


                                        Roger Bly

"Life is short, standing in line just makes it seem longer."
                                        - An old lady I met once