| The Real Inside Story of How Commodore Failed [message #354439] |
Sun, 15 October 2017 00:46  |
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Originally posted by: Bobbie Sellers
Hi Amigans,
This was passed to me by a friend from the Team Amiga ml.
It had been on Slash dot but the friend found it on Dave
Haynie's Facebook page.
I am not going to look at it because I personally heard
too much about it at the time but maybe someone in the Commodore
64 newsgroup would be interested as well.
bliss
The Real Inside Story of How Commodore Failed
< https://hardware.slashdot.org/story/17/10/12/2155230/the-rea l-inside-story-of-how-commodore-failed>
(youtube.com)
< https://www.youtube.com/watch?v=BhTNR6XZJd0&feature=shar e>238
< https://hardware.slashdot.org/story/17/10/12/2155230/the-rea l-inside-story-of-how-commodore-failed#comments>
Posted by BeauHD <https://twitter.com/BeauHD> on Friday October 13, 2017
@03:00AM from the what's-inside dept.
dryriver <https://hardware.slashdot.org/~dryriver> writes:
Everybody who was into computers in the 1980s and 1990s
remembers Commodore producing amazingly innovative, capable and
popular multimedia and gaming computers one moment, and
disappearing off the face of the earth the next, leaving
only PCs and Macs standing.
Much has been written about what went wrong
with Commodore over the years, but always by outsiders looking
in -- journalists, tech writers, not people who were on the
inside. In a 34 minute long Youtube interview that surfaced on
October 9th < https://www.youtube.com/watch?v=BhTNR6XZJd0&feature=shar e>,
former Commodore UK Managing Director David John Pleasance and
Trevor Dickinson of A-EON Technology talk very frankly about how
Commodore really failed, and just how crazy bad and preventable
the business and tech decisions that killed Commodore were,
from firing all Amiga engineers for no discernible reason,
to hiring 40 IBM engineers who didn't understand multimedia
computing, to not licensing the then-valuable Commodore Business
Machines (CBM) brand to PC makers to generate an extra
revenue stream, to one new manager suddenly deciding to
manufacture in the Philippines -- a place where the man had a
lady mistress apparently.
The interview is a truly eye-opening preview of an
upcoming book David John Pleasance is writing called
"Commodore: The Inside Story"
< https://www.kickstarter.com/projects/469255657/commodore-the -inside-story>.
The book will, for the first time, chronicle the fall
of Commodore from the insider perspective of an actual
Commodore Managing Director.
< https://www.youtube.com/watch?v=BhTNR6XZJd0&feature=shar e>
< https://www.kickstarter.com/projects/469255657/commodore-the -inside-story>
Selah!
--
bliss dash SF 4 ever at dslextreme dot com
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| Re: The Real Inside Story of How Commodore Failed [message #354442 is a reply to message #354439] |
Sun, 15 October 2017 02:27  |
Your Name
Messages: 910
Registered: September 2013
Karma: 0
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Senior Member |
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On 2017-10-15 04:46:45 +0000, Bobbie Sellers said:
<snip>
>
> ... to not licensing the then-valuable Commodore Business Machines
> (CBM) brand to PC makers to generate an extra revenue stream, ...
<snip>
Licensing out the hardware never works. All that does is cut your own
profits while adding extra profits to the other makers - the licence
fees give you a lot less than you get selling your own hardware.
Apple found out the hard way that licensing the hardware doesn't
actually work. That's why Steve Jobs axed all the licenses on his
return to Apple.
The reason it works with PCs is because the makers build the hardware
and Microsloth licenses out the *software*, therefore they aren't
cutting into each other's profits.
> The book will, for the first time, chronicle the fall of Commodore from
> the insider perspective of an actual Commodore Managing Director.
Hardly an unbiased opinion since it *was* incompetent management that
killed the company.
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