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Ultima IV talk by Lord British [message #283111] Fri, 07 March 1986 10:04 Go to next message
peters is currently offline  peters
Messages: 14
Registered: May 2013
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Article-I.D.: decwrl.1561
Posted: Fri Mar  7 10:04:47 1986
Date-Received: Sun, 9-Mar-86 09:42:42 EST
Sender: daemon@decwrl.DEC.COM
Organization: Digital Equipment Corporation
Lines: 202

Glad to see a note on Ultima IV for the 8-bit Atari. I have it and my
son has spent dozens of hours playing it. As a former Ultima III player,
I find this game supurb.

I also ran into the but - it is on all early-release disks. But getting
a replacement is easy - just contact Origin Systems in Manchester, NH,
for the procedure. They know of the problem and have replacement disks
on hand (thats how I got mine).

While on this subject, I am the librarian for our local Atari user group,
and since we are near the headquarters of Origin, I asked someone from
there to come and speak to our club on the Ultima series of games. And
who should appear but Lord British (real name=Richard Garriott) himself!
He was extremely entertaining, and I jotted down notes as he spoke. The
following is an excerpt, from a full meeting summary, of his talk.

------------------------------------------------------------------------
The highlight of the evening was the talk by Richard Garriott (Lord
British) of Origin Systems, Manchester, NH, who put out the Ultima
series of computer games. That series is probably the best fantasy DND
computer game set published. The quality of his talk was equal to the
quality of his games, and he kept us all entranced for over two hours!
Not only that, but he donated two of the newly released Ultima IV games
for the Atari 800s. We will probably raffle them off the next meeting. 

What follows is a rough translation of the notes I jotted down as he was
talking.

Origin Systems
--------------
 - there are about 24 people inside the company, and 12 outside authors

 - Electronic Arts is their current distributor, but the distribution
   rights to all the Ultima games are coming back to them soon

 - the order of machine availability for these games is Commodore, Atari,
   IBM, and Mac. This ordering is simply due to conversion effort. All
   development is done on a Apple, since Richard is most familiar with it

Development plans
-----------------

 - the ST version of Ultima 3 is being worked on now; the ST version of
   Ultima 4 is coming after that

 - Ultima V, which he is working on now (and which he demoed some initial
   graphics of), may be the last of the 8-bit games since he is pushing
   the current 8-bit hardware to the limit

 - he plans to farm out bits of code in the future

 - contrary to prior plans, there will be no Ultima 4, part 2: he will go
   directly on to Ultima 5.

 - the company just bought several ST systems


Piracy
------
 - he figures half his sales are lost due to piracy 

 - publishers claim Atari users have a reputation for piracy (Tom, from
   Compuclub, mentioned the same thing at our last meeting!)

 - he has tried extensive software anti-pirate measures, but they have been
   defeated by determined hackers

 - the need to transfer his software to RAM disk or hard-disk is apprec-
   iated, and he plans to require a boot disk to start the game, with the
   other disks being able to be copied freely

 - the modified disk (laser zapped track) method is being considered for
   copy protection


General philosophy
------------------
 - he got into the game programming field sort of by accident, and his first
   games were of the "hack and slash" variety

 - he doesn't play his games much! He says after two years of developing a
   game, it gets tiring

 - the plot is the last thing that goes into a game. He likes to program
   "backwards", working on all the details first

 - he strives for an "escapist" atmosphere, so you can "lose yourself in
   the game"

 - If you can design an interesting non-player character and he uses it,
   he will put your name in the game

 - he feels advertising is useless, it is the initial announcement that is
   of crucial importance

 - his primary motivation for writing games is not to make money, but simply
   because he enjoys it

 - at times he was so determined to complete a game that he brought a
   sleeping bag into work and slept there over nite; during these periods
   of intense concentration, he will often "dream Ultima scenarios"

 - he does play games from other authors, and says Karataka is "really
   classy", but that there is lots of sub-standard stuff out

 - he hates to read instructions, and figures you should be able to start
   playing a game right away

 - he doesn't like working with people on making games (he always has the
   final say on the fidelity of a translation) but invites comments, and
   strives to personally answer each letter sent to him


Ultima 4
--------

 - While Ultima 3 was based upon only a half-dozen concepts for completing
   the game, Ultima 4 requires about 3 notebooks of info to complete the game

 - victory over evil is the general goal, so don't kill neutral things
   unless they attack you

 - a major emphasis of Ultima 4 is the demonstration of your virtues (so
   don't steal chests, kick beggars, etc!)

 - rather than a roll of the (computer) dice determining your starting
   attributes, you are questioned regarding your actions in certain
   hypothetical situations, and your beliefs determine your starting
   attributes

 - in Ultima 4, you can converse more with the players (but not nearly to
   the extent that you can in Infocom games)

 - Some versions of Ultima 4 have a few bugs, and if your version is one
   of them, you can exchange your disk for a new one

 - an attempt was made to eliminate all forms of cheating, and an especially
   strong effort was made to make it impossible to kill Lord British, as
   you can do in Ultima 3 under some unusual circumstances.

 - the strange writing he uses, called Runes, comes from Tolkein's Lord
   of the Rings series, who in turn got them from old German writings

 - if you take an action by mistake, hit the space bar to abort it

 - if you need a ship, stay near the water when you travel

 - when you get a vision at a shrine, write it down

 - if you get stuck, type control-S and call Origin Systems. The counters
   displayed will enable them to tell you what you are doing wrong

Sales
-----

 - they do market games for authors, but the gaming market is presently
   hard to break into. He suggests first putting together a preliminary
   game, and then going and getting a publishers comments.

 - they do play testing on games, and most anyone can do this play testing.
   BUT, you have to do it in their office and there is no pay (except an
   occasional free lunch). Therefore, their play testers tend to be local

 - while some games companies are in financial trouble, his company is
   doing fine

 - in 6 months, Ultima 4 has already outsold Ultima 3

 - Up to recently, Apple sales lead Commodore, which lead Atari. With
   the mass merchandisers getting more involved in sales, Apple and
   Commodore sales are now close, and lead another group split between
   IBM, Atari, and the Mac.

 - the company bias toward computer hardware is toward monetary payback,
   meaning the sales potential of software on a particular computer


Game programming
----------------

 - a game translation to another machine costs about $100k.

 - the routine(s) to draw a graphics window are a very time critical part
   of the programming effort

 - the ST and Amiga versions of Ultima will be written in C

 - due to the CPU similarity, Commodore and Atari translations are 
   relatively easy


He then discussed the game Road Warrier, which his company also markets,
but I didn't take any notes on it. I figured the above would just about
saturate any reader!

----------------------------------------------------------
I hope you found that as interesting as our Atari club did! If you want
to call Origin Systems, their phone is (603) 644-3360.

     /Don Peters, Digital, 617-689-1242/

        ...decvax!decwrl!dec-rhea!dec-pulman!peters
Re: Ultima IV talk by Lord British [message #283123 is a reply to message #283111] Mon, 10 March 1986 11:43 Go to previous message
jhs is currently offline  jhs
Messages: 26
Registered: May 2013
Karma: 0
Junior Member
Article-I.D.: mitre-be.8603101603.AA03799
Posted: Mon Mar 10 11:43:55 1986
Date-Received: Wed, 12-Mar-86 05:41:14 EST
References: <1561@decwrl.DEC.COM>
Sender: daemon@ucbvax.BERKELEY.EDU
Organization: The MITRE Corp., Bedford, MA
Lines: 42

This ought to start a nice controversy...

Tsk, tsk! These allegations that Atari users would pirate software!
I guess it just means Atari owners are recognized as being the most
knowledgeable personal computer users.  (After all, they DID select the Atari,
didn't they?)

In my experience it is true that no measures whatsoever that depend only on
software shipped to a user on a disk can prevent a determined and
knowledgeable systems programmer from breaking the protection on a program.
You have to rent the user a sealed computer or something.  As long as THEY own
the computer and can do what they will with it, there's no way.

The same goes for cartridges unless you seal them up so they will
self-destruct on opening.  But of course you can up the ante a little because
the only convenient way to copy a cartridge might be with some hardware, not
software.

If I were in the software business, I think I would take a different approach.
Practically give away the machine-readable code.  Invite everyone to copy it
or to buy it from you for $5.00 or whatever.  Include in each copy a polite
message telling the viewer how to get the documentation by mailing you $15 or
so.  (Much more than that and they will try to copy it illegally.)
This approach would turn the whole copying scene into a source of free
advertising!

I think the whole problem is that people are charging too much for software,
especially for the home market.  Charge less and you will find that more
people are willing to pay it.  There will be an optimal price for maximum
revenues, and it is a LOT less than most vendors are now charging for their
software.  Especially for the "junk" software, which includes all but a small
percentage of all games, and a fair amount of non-game software.

If a user wouldn't be willing to pay a nickel for your software, you aren't
losing a nickel if he has a free copy of it.  If he decides he likes it, he
will probably be willing to pay for the documentation to make it more useful.

For the business market, where the software is being use to make money, a
tougher approach to the problem is in order.

						-John Sangster
						jhs at mitre-bedford.arpa
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