Bushnell and ATARI [message #265278] |
Mon, 25 August 2014 15:03 |
Francois LE COAT
Messages: 225 Registered: August 2012
Karma: 0
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Senior Member |
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Hi,
Here is what can be read in the news today, from Nolan Bushnell.
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*Atari "Destroyed" by Sale to Warner, Says Founder*
In <http://www.gamespot.com/> by Eddie Makuch on August 25, 2014
Nolan Bushnell adds, "I think that Atari would still be important today
if that sale hadn't occured."
Atari's decision to sell to Warner Communications in 1976 was a mistake
that cost the iconic Pong company almost everything, according to
founder Nolan Bushnell. During a recent Reddit AMA, Bushnell said the
biggest lesson he learned at Atari was to never sell to "big Hollywood
studios." This sale almost immediately marked the end of Atari, he said.
"Atari had an extraordinary corporate culture that was destroyed within
two years of the sale," Bushnell said. "I think that Atari would still
be important today if that sale hadn't occurred."
Atari lives on today, but only as a shell of its former self, having
undergone numerous splits and acquisitions. The current version of
Atari is still involved in games, having recently announced Roller
Coaster Tycoon World and reboots of Alone in the Dark and Haunted
House for PC.
Bushnell's Reddit AMA also reveals some other interesting highlights
about his personal life and career. First, he says that it is indeed
true that he had a beer tap in his office at Atari, Chuck E. Cheese's,
and every other company he has ever run. Bushnell also points out that
the rights to his image and likeness were optioned by Leonardo
DiCaprio, and reiterates that a movie about his life is currently in
development. Though Bushnell says he thinks DiCaprio would do a fine
job bringing him to life on screen, he would also be happy if
Liam Neeson got the job.
It has also been reported that Apple co-founder founder Steve Jobs in
1976 approached Bushnell and asked if he would invest $50,000 in the
company in exchange for a one-third stake. He declined the offer at the
time. As you might, he now wishes he hadn't. "I regret it. :(" he said.
Finally, Bushnell offered a prediction for where the future of
technology might go. "I think that robots and entertainment will be
very important in the future," he said. "I'm also very interested in
businesses that will be enabled by autonomous or auto-drive cars. There
will also be an interesting intersection between computers and biology.
Harder tech, but important, is nanotech, i.e. micromachines."
Most recently, Atari CEO Frederic Chesnais said in May that the company
wants to get back into hardware, but not with a console.
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May we hope a computer ? ...
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