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ATARI hardware [message #252274] Wed, 21 May 2014 17:10
Francois LE COAT is currently offline  Francois LE COAT
Messages: 225
Registered: August 2012
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Hi,

This is what we can read about Frederic Chesnais' talks ...
______________________________________

*Atari wants to get back into hardware, but not with a console*
On <http://www.gamespot.com/> by Chris Pereira on May 19, 2014

Atari's CEO doesn't see the company being limited to just software for
much longer.

Atari might be a fraction of what it was 30 years ago, but its new CEO
has aspirations for an expansion back into the hardware business--
although he doesn't plan to do so with a new game console.

"It's more than a software brand... it's a hardware brand," Frederic
Chesnais said of Atari in an interview with GamesBeat. "I don't want to
say it's a hardware brand first and foremost, but it is also a hardware
brand. So we are carefully looking at... you know... we have a replica
of the initial Atari 2600, but that is also something that we want to
carefully announce in the course of the next few years, which is that
with new licensing with the right partners we build the brand not only
in the software space but also in the hardware space."

Atari was the behemoth of the games industry before the crash of 1983,
when it developed a number of hit games and game consoles including the
Atari 2600. Chesnais isn't seeking to regain its position as the
premier console manufacturer; instead, he has his eyes set on
possibilities that extend beyond gaming.

"I'm not talking about a new console... but, like, a watch. A gamified
watch. It's not what we are going to do, but think about [something
like] that," he said. This isn't to say Atari is necessarily planning
to release a watch with its name on it, as Chesnais added, "Like a new
type of watch is something we 'could do.' A watch, branded, where you
don't have an 'ordinary watch.'"

Chesnais thinks Atari would have a chance with something like this
because, unlike defunct publisher THQ, which he singled out, Atari is
"a generational brand" and "a lifestyle brand."

"To give you another idea of something we could do, you have a jacket.
We have a plug-in so you can power your iPhone or Android. You had a
solar chip on your shoulder so that you power... so that you never run
out of batteries," he explained. "Things like this. Would you buy an
Atari watch? Would you buy an Atari Jacket that you could plug and
repower your iPhone or whatever device you are using? I think you
would... I think you would."

Atari's history has been a long and complicated one, and Chesnais has
been around for much of it over the last 13 years. He served in a
variety of roles for Atari in the 2000s, including CEO of Atari
Interactive. He left in 2007 before returning last year, when he
purchased a significant portion of the company and was named CEO
and Chairman of the Board.

"I didn't buy the company to make T-shirts and stuff like that," he
told GamesBeat. "We are way, way, way beyond that."
______________________________________
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