| SCI FI Channel Becomes Syfy On 7/7, Presents "House of Imagination" [message #175731] |
Fri, 03 July 2009 17:40  |
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Originally posted by: jason.cinema
Here's SCI FI/Syfy's new brand film to promote their *ahem* name
change.
http://www.syfy.com/imaginegreater
A press release? Why, I thought you'd never ask.
Jason
(Wow, I've been away for a while...I love what you all have done with
the place...the new carpeting, drapes....wow.)
MST#16103
http://nbcumv.com/scifi/release_detail.nbc/scifi-20090630000 000-tomarkjuly7thbra.html
NEWS TO MARK JULY 7TH BRAND EVOLUTION TO SYFY IMAGINATION CELEBRATIONS
KICK OFF WITH COAST TO COAST MARKETING CAMPAIGN
Published: 06/30/2009 02:16 PM
TO MARK JULY 7TH BRAND EVOLUTION TO SYFY IMAGINATION CELEBRATIONS KICK
OFF WITH COAST TO COAST MARKETING CAMPAIGN
Includes Free Wyfy By Syfy At New York City Landmarks, Syfy
Imagination Park At Rockefeller Center, Sponsorships Of Tim Burton's
Retrospective At The Museum Of Modern Art And Brooklyn Bridge Movie
Festival
New York, NY — June 30, 2009 — As SCI FI becomes Syfy on July 7th, a
marketing campaign designed to celebrate imagination will also launch.
The multi-platform initiative will embrace consumers online, on-air,
on the streets, at New York City landmarks, movies and museums, parks,
ice skating rinks, or while strolling through the specially created
Syfy Imagination Park at Rockefeller Center, where the groundbreaking
Syfy Brand Film "House of Imagination" comes alive.
The event kicks off the morning of Tuesday, July 7. Dave Howe,
President, Syfy along with top Syfy talent, will officially open Syfy
Imagination Park at Rockefeller Center, where branded Syfy flags will
fly around The Rink to mark the occasion.
As part of the national marketing campaign, Syfy will bring its new
brand identity to San Diego's Comic Con, the world's largest science
fiction and comic book convention (July 22-26). Syfy will present a
slate of fan-favorite panels featuring talent from its original
series' Sanctuary, Stargate Universe, Eureka, Warehouse 13, Caprica
and the 2-hour special event Battlestar Galactica: The Plan airing
this fall. Said Blake Callaway, Vice President, Brand Marketing, Syfy:
"To support the launch of Syfy, we want to encourage consumers to
Imagine Greater. We are actively encouraging people to use their
imagination across all of our content, events, and marketing. We want
people to think of Syfy in a broad way reflecting the brand's popular
appeal. The new brand will be visible on-air, on-line, and at live
events throughout the year. Turn on the television, click on to
Syfy.com, stop by Rockefeller Center, MoMA, or San Diego's Comic Con,
and Syfy will be there. While the channel has been an amazing success
the past 17 years, we're excited for the next chapter; July 7th is
only the beginning.
NEW YORK CITY EVENTS
In addition to free Wyfy hotspots at Rockefeller Center and other
pedestrian hot spots, the celebration includes Syfy Imagination Park
at Rockefeller Center. The centerpiece of the Park, open from July
7-12, will be interactive set pieces inspired by the Syfy Brand Film
"House of Imagination," including a Giant Viewmaster® and a Larger
than Life Lollipop.
The midtown celebration includes branding and signage around
Rockefeller Plaza and Top of the Rock.
Clips of the Syfy Brand Film "House of Imagination" on the video wall.
Syfy-branded skating rink flags.
"HOUSE OF IMAGINATION"
The look and feel of Syfy will be reflected in a groundbreaking two-
minute brand film, "House of Imagination," that celebrates Syfy's
unique spin on imagination, starring talent from Warehouse 13, Eureka,
Ghost Hunters, Caprica, Sanctuary, Stargate Universe, Destination
Truth, and ECW. The film invites viewers into a celebratory house
party populated with rooms inspired by the Channel's original programs
and characters. Goldfrapp's "Happiness" provides the soundtrack for
the trip through the never-ending house where anything can and does
happen in each one-of-a-kind room. Through high concept visual
storytelling, each scene fuses a bold complement of visual effects
with practical set design. "House of Imagination" was designed to be
modularly deconstructed into a dynamic, long-running campaign of 10
and 5-second network identifications.
BROOKLYN BRIDGE: MOVIES WITH A VIEW
As another way to introduce New Yorkers to Syfy, the network will for
the second straight year sponsor The Brooklyn Bridge Park
Conservancy's 10th annual "Movies With a View" outdoor summer series.
Held in the Empire-Fulton Ferry State Park section of Brooklyn Bridge
Park, the eight-week festival starts Thursday, July 9, showing classic
films such as Edward Scissorhands.
AM NY/STREET TEAMS
Street Teams will distribute the specially branded AM New York July 7
issue commemorating Warehouse 13 and Day 1 of the new brand, including
a map of New York targeting opportunities around the city to Imagine
Greater.
ON-AIR
A campaign of :05 to :15 spots called "Word Play" will offer Syfy
viewers their first taste of the network's new brand on-air. Inspired
by a whole new look and feel, the spots use playful language and
simple animations to announce the new name.
COMIC CON (July 22-26, San Diego)
Comic Con Flyaway Sweepstakes with the winner receiving a trip for two
to the convention as well as admission to the Syfy/EW party.
Syfy panels include Sanctuary, Stargate Universe, Caprica, Warehouse
13 and Eureka (Showcasing Ronald D. Moore, Robert Carlyle, Edward
James Olmos, Amanda Tapping, Salli Richardson-Whitfield, Eddie
McClintock and Joanne Kelly, among other panelists).
Syfy will take over a restaurant at the Hard Rock Café, rebranding it
as Eureka's "Cafe Diem" for the duration of the convention. The
fictional local hot spot heavily featured in the popular dramedy,
Café Diem will be the hub of all Syfy activities during the week.
Special Friday Night preview screenings of Warehouse 13 and Eureka.
Video coverage of all events on Syfy.com.
THE MUSEUM OF MODERN ART
Syfy will serve as the presenting sponsor of "Tim Burton" at The
Museum of Modern Art. The retrospective exhibition of the acclaimed
director's work runs from November 22, 2009 through April 26, 2010. On-
air, Syfy is marking the "light switch" to its new brand identity with
the premiere of the highly anticipated series Warehouse 13. Debuting
Tuesday, July 7, with the two-hour pilot at 9PM (ET/PT), Warehouse 13
stars Eddie McClintock and Joanne Kelly as two Secret Service agents
who find themselves abruptly transferred to a massive, top-secret
storage facility in windswept South Dakota which houses every strange
artifact, mysterious relic, fantastical object and supernatural
souvenir ever collected by the U.S. government.
Syfy -- unlike the generic entertainment category "sci-fi" -- firmly
establishes a uniquely ownable trademark that is portable across all
non-linear digital platforms and beyond, from Hulu to iTunes. Syfy
also creates an umbrella brand name that can extend into new adjacent
businesses under the Syfy Ventures banner, such as Syfy Games, Syfy
Films and Syfy Kids.
As the Channel's footprint expands rapidly around the globe, aiming to
reach more than 50 international channels by the end of next year,
Syfy meets the need of a globally relevant, trademarkable brand that
stands for something unique to the brand in each territory.
Syfy is a media destination for imagination-based entertainment. With
year round acclaimed original series, events, blockbuster movies,
classic science fiction and fantasy programming, a dynamic Web site
(www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures),
Syfy is a passport to limitless possibilities. Originally launched in
1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a
network of NBC Universal, one of the world's leading media and
entertainment companies. (Syfy. Imagine greater.)
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| Re: SCI FI Channel Becomes Syfy On 7/7, Presents "House of Imagination" [message #175733 is a reply to message #175731] |
Sun, 05 July 2009 12:06  |
Jonah Falcon
Messages: 213
Registered: August 2003
Karma: 0
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Senior Member |
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SyFy = Oneders
"jason.cinema" <jason.cinema@gmail.com> wrote in message
news:fb76202f-94f4-4064-81db-e6f4a00713ab@l31g2000yqb.googlegroups.com...
Here's SCI FI/Syfy's new brand film to promote their *ahem* name
change.
http://www.syfy.com/imaginegreater
A press release? Why, I thought you'd never ask.
Jason
(Wow, I've been away for a while...I love what you all have done with
the place...the new carpeting, drapes....wow.)
MST#16103
http://nbcumv.com/scifi/release_detail.nbc/scifi-20090630000 000-tomarkjuly7thbra.html
NEWS TO MARK JULY 7TH BRAND EVOLUTION TO SYFY IMAGINATION CELEBRATIONS
KICK OFF WITH COAST TO COAST MARKETING CAMPAIGN
Published: 06/30/2009 02:16 PM
TO MARK JULY 7TH BRAND EVOLUTION TO SYFY IMAGINATION CELEBRATIONS KICK
OFF WITH COAST TO COAST MARKETING CAMPAIGN
Includes Free Wyfy By Syfy At New York City Landmarks, Syfy
Imagination Park At Rockefeller Center, Sponsorships Of Tim Burton's
Retrospective At The Museum Of Modern Art And Brooklyn Bridge Movie
Festival
New York, NY — June 30, 2009 — As SCI FI becomes Syfy on July 7th, a
marketing campaign designed to celebrate imagination will also launch.
The multi-platform initiative will embrace consumers online, on-air,
on the streets, at New York City landmarks, movies and museums, parks,
ice skating rinks, or while strolling through the specially created
Syfy Imagination Park at Rockefeller Center, where the groundbreaking
Syfy Brand Film "House of Imagination" comes alive.
The event kicks off the morning of Tuesday, July 7. Dave Howe,
President, Syfy along with top Syfy talent, will officially open Syfy
Imagination Park at Rockefeller Center, where branded Syfy flags will
fly around The Rink to mark the occasion.
As part of the national marketing campaign, Syfy will bring its new
brand identity to San Diego's Comic Con, the world's largest science
fiction and comic book convention (July 22-26). Syfy will present a
slate of fan-favorite panels featuring talent from its original
series' Sanctuary, Stargate Universe, Eureka, Warehouse 13, Caprica
and the 2-hour special event Battlestar Galactica: The Plan airing
this fall. Said Blake Callaway, Vice President, Brand Marketing, Syfy:
"To support the launch of Syfy, we want to encourage consumers to
Imagine Greater. We are actively encouraging people to use their
imagination across all of our content, events, and marketing. We want
people to think of Syfy in a broad way reflecting the brand's popular
appeal. The new brand will be visible on-air, on-line, and at live
events throughout the year. Turn on the television, click on to
Syfy.com, stop by Rockefeller Center, MoMA, or San Diego's Comic Con,
and Syfy will be there. While the channel has been an amazing success
the past 17 years, we're excited for the next chapter; July 7th is
only the beginning.
NEW YORK CITY EVENTS
In addition to free Wyfy hotspots at Rockefeller Center and other
pedestrian hot spots, the celebration includes Syfy Imagination Park
at Rockefeller Center. The centerpiece of the Park, open from July
7-12, will be interactive set pieces inspired by the Syfy Brand Film
"House of Imagination," including a Giant Viewmaster® and a Larger
than Life Lollipop.
The midtown celebration includes branding and signage around
Rockefeller Plaza and Top of the Rock.
Clips of the Syfy Brand Film "House of Imagination" on the video wall.
Syfy-branded skating rink flags.
"HOUSE OF IMAGINATION"
The look and feel of Syfy will be reflected in a groundbreaking two-
minute brand film, "House of Imagination," that celebrates Syfy's
unique spin on imagination, starring talent from Warehouse 13, Eureka,
Ghost Hunters, Caprica, Sanctuary, Stargate Universe, Destination
Truth, and ECW. The film invites viewers into a celebratory house
party populated with rooms inspired by the Channel's original programs
and characters. Goldfrapp's "Happiness" provides the soundtrack for
the trip through the never-ending house where anything can and does
happen in each one-of-a-kind room. Through high concept visual
storytelling, each scene fuses a bold complement of visual effects
with practical set design. "House of Imagination" was designed to be
modularly deconstructed into a dynamic, long-running campaign of 10
and 5-second network identifications.
BROOKLYN BRIDGE: MOVIES WITH A VIEW
As another way to introduce New Yorkers to Syfy, the network will for
the second straight year sponsor The Brooklyn Bridge Park
Conservancy's 10th annual "Movies With a View" outdoor summer series.
Held in the Empire-Fulton Ferry State Park section of Brooklyn Bridge
Park, the eight-week festival starts Thursday, July 9, showing classic
films such as Edward Scissorhands.
AM NY/STREET TEAMS
Street Teams will distribute the specially branded AM New York July 7
issue commemorating Warehouse 13 and Day 1 of the new brand, including
a map of New York targeting opportunities around the city to Imagine
Greater.
ON-AIR
A campaign of :05 to :15 spots called "Word Play" will offer Syfy
viewers their first taste of the network's new brand on-air. Inspired
by a whole new look and feel, the spots use playful language and
simple animations to announce the new name.
COMIC CON (July 22-26, San Diego)
Comic Con Flyaway Sweepstakes with the winner receiving a trip for two
to the convention as well as admission to the Syfy/EW party.
Syfy panels include Sanctuary, Stargate Universe, Caprica, Warehouse
13 and Eureka (Showcasing Ronald D. Moore, Robert Carlyle, Edward
James Olmos, Amanda Tapping, Salli Richardson-Whitfield, Eddie
McClintock and Joanne Kelly, among other panelists).
Syfy will take over a restaurant at the Hard Rock Café, rebranding it
as Eureka's "Cafe Diem" for the duration of the convention. The
fictional local hot spot heavily featured in the popular dramedy,
Café Diem will be the hub of all Syfy activities during the week.
Special Friday Night preview screenings of Warehouse 13 and Eureka.
Video coverage of all events on Syfy.com.
THE MUSEUM OF MODERN ART
Syfy will serve as the presenting sponsor of "Tim Burton" at The
Museum of Modern Art. The retrospective exhibition of the acclaimed
director's work runs from November 22, 2009 through April 26, 2010. On-
air, Syfy is marking the "light switch" to its new brand identity with
the premiere of the highly anticipated series Warehouse 13. Debuting
Tuesday, July 7, with the two-hour pilot at 9PM (ET/PT), Warehouse 13
stars Eddie McClintock and Joanne Kelly as two Secret Service agents
who find themselves abruptly transferred to a massive, top-secret
storage facility in windswept South Dakota which houses every strange
artifact, mysterious relic, fantastical object and supernatural
souvenir ever collected by the U.S. government.
Syfy -- unlike the generic entertainment category "sci-fi" -- firmly
establishes a uniquely ownable trademark that is portable across all
non-linear digital platforms and beyond, from Hulu to iTunes. Syfy
also creates an umbrella brand name that can extend into new adjacent
businesses under the Syfy Ventures banner, such as Syfy Games, Syfy
Films and Syfy Kids.
As the Channel's footprint expands rapidly around the globe, aiming to
reach more than 50 international channels by the end of next year,
Syfy meets the need of a globally relevant, trademarkable brand that
stands for something unique to the brand in each territory.
Syfy is a media destination for imagination-based entertainment. With
year round acclaimed original series, events, blockbuster movies,
classic science fiction and fantasy programming, a dynamic Web site
(www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures),
Syfy is a passport to limitless possibilities. Originally launched in
1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a
network of NBC Universal, one of the world's leading media and
entertainment companies. (Syfy. Imagine greater.)
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| Re: SCI FI Channel Becomes Syfy On 7/7, Presents "House of Imagination" [message #175841 is a reply to message #175731] |
Sun, 05 July 2009 20:26 |
Doug Elrod
Messages: 402
Registered: September 2012
Karma: 0
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Senior Member |
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On Jul 3, 5:40 pm, "jason.cinema" <jason.cin...@gmail.com> wrote:
[snip]
> ON-AIR
>
> A campaign of :05 to :15 spots called "Word Play" will offer Syfy
> viewers their first taste of the network's new brand on-air. Inspired
> by a whole new look and feel, the spots use playful language and
> simple animations to announce the new name.
Ah, given that "SciFi" was short for Science Fiction, no doubt we'll
learn what SyFy is short for. Perhaps Sylvan Fyestore? (As in an
F.Y.E. store, except for ELVES!) Or maybe Sybaritic Fynbos? (as in
the rather RANDY nature of previously-thought INNOCUOUS African
bushes!) Oh, there must be dozens of possible interpretations!
-Doug Elrod (dre1@cornell.edu)
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