| [OT] Well, THAT was a short ad campaign... [message #166716] |
Thu, 18 September 2008 04:28  |
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Originally posted by: Derek Janssen
(Since I have nowhere else on my group list to turn to, for snarky
current-pop-culture sarcasm...: :) )
http://valleywag.com/5051455/microsoft-to-announce-jerry-sei nfeld-ads-cancelled-tomorrow
"Hi, I'm a Mac."
"And I'm a PC."
"Say, what're you packing up there, PC?"
"Oh, it was going to be this commercial thing, and I was gonna look
really cool and regular-guy...<adjusts tie> Y'know, we got SEINFELD for
it? <frames hands> 'The system about Nothing'! Like it?"
"Didn't work out, huh?"
"Well, people looked at me like they just didn't know what the heck I
was talking about--They just wanted to ask about the *computer*, or
something."
"Sounds like a good idea...Why didn't you just tell them about the
computer?"
"...Excuse me??"
"I mean, what we do, say something good about Vista, or your laptop
sales, or..."
"'Laptop sales'?...'Something good about Vista'?...You're new at this,
aren't you?"
"Sorry, man, I was just--"
"No, no, y'don't understand, we're Microsoft: We don't do that 'New
product' thing every six months, so we have to crush you with our
cultural influence and our power of money--Hey, could *you* afford
Seinfeld? Look, we lost more money on this than you could ever SPEND,
bucko."
"Guess you got a point; mean, I'm just here talking about the Macs."
"And buy a PC!...'Not that there's anything wrong with us!' :) "
"I dunno, that just doesn't sound right."
Derek Janssen (o/`o/`o/`...o/`o/`o/`)
ejanss1@verizon.net
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| Re: [OT] Well, THAT was a short ad campaign... [message #166721 is a reply to message #166716] |
Sat, 20 September 2008 16:51  |
nebusj-
Messages: 623
Registered: September 2012
Karma: 0
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Senior Member |
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Derek Janssen <ejanss1@nospam.verizon.net> writes:
> (Since I have nowhere else on my group list to turn to, for snarky
> current-pop-culture sarcasm...: :) )
> http://valleywag.com/5051455/microsoft-to-announce-jerry-sei nfeld-ads-cancelled-tomorrow
Huh. I'd wondered why they had gone on to that weird sort-of
parody of the 'I'm A Mac' commercials that also didn't work.
I wonder if the whole thing isn't Microsoft trying to beg for
pity, from a commercial campaign nobody likes or even gets to this
'Mojave Project' in which they assert people would love Vista if they
were only lied to about it.
> "Hi, I'm a Mac."
> "And I'm a PC."
> "Say, what're you packing up there, PC?"
> "Oh, it was going to be this commercial thing, and I was gonna look
> really cool and regular-guy...<adjusts tie> Y'know, we got SEINFELD for
> it? <frames hands> 'The system about Nothing'! Like it?"
> "Didn't work out, huh?"
> "Well, people looked at me like they just didn't know what the heck I
> was talking about--They just wanted to ask about the *computer*, or
> something."
> "Sounds like a good idea...Why didn't you just tell them about the
> computer?"
> "...Excuse me??"
> "I mean, what we do, say something good about Vista, or your laptop
> sales, or..."
> "'Laptop sales'?...'Something good about Vista'?...You're new at this,
> aren't you?"
The PC guy would deliver this line really well.
> "Sorry, man, I was just--"
> "No, no, y'don't understand, we're Microsoft: We don't do that 'New
> product' thing every six months, so we have to crush you with our
> cultural influence and our power of money--Hey, could *you* afford
> Seinfeld? Look, we lost more money on this than you could ever SPEND,
> bucko."
> "Guess you got a point; mean, I'm just here talking about the Macs."
> "And buy a PC!...'Not that there's anything wrong with us!' :) "
> "I dunno, that just doesn't sound right."
> Derek Janssen (o/`o/`o/`...o/`o/`o/`)
> ejanss1@verizon.net
Entertaining bit. Thanks for writing it.
Overall I'm still left remembering how one of the Fred Pohl/
Cyril Kornbluth Science Fiction Versus Madison Avenue books (there were
about 285,430,553,502,596,382,378,950 of them written in the 50s) it got
mentioned that all the people who had real, salable talent in poetry
anymore went into advertising where they could earn a decent living and
infest people's brains for decades to come. It was one of those little
science fiction pronouncements that actually felt like it might be
right. It leaves me wondering what the poetry-minded do these days now
that advertising has given up on 'communicating' with audiences.
--
Joseph Nebus
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| Re: [OT] Well, THAT was a short ad campaign... [message #166722 is a reply to message #166721] |
Sat, 20 September 2008 17:26 |
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Originally posted by: Derek Janssen
Joseph Nebus wrote:
>
>> http://valleywag.com/5051455/microsoft-to-announce-jerry-sei nfeld-ads-cancelled-tomorrow
>
> Huh. I'd wondered why they had gone on to that weird sort-of
> parody of the 'I'm A Mac' commercials that also didn't work.
>
> I wonder if the whole thing isn't Microsoft trying to beg for
> pity, from a commercial campaign nobody likes or even gets to this
> 'Mojave Project' in which they assert people would love Vista if they
> were only lied to about it.
The press statement for the Seinfeld ads mention the Apple ads only a
scant six or seven times...
If it's "begging for pity", they've been wearing out their knee pads
trying to combat the market influence of the Apple ads, which, to be
fair, actually DO mention their own product. (Hey, I'm a Mac user, and
even *I* didn't know about the removable plugs, the plain-language error
messages, or the Genius Bar at the Apple Store.)
MS has become obsessed with doing a John McCain on Apple-ad fans, and
seems to be one ad away from telling us that Paris Hilton uses a Mac. 9_9
(Unfortunately, their new "MS Users are People, Too!" ad, which they
brought in to replace Seinfeld, doesn't do much to combat Mac users'
image of MS users as poor little unwitting low-tech sheep led astray...)
>> "Hi, I'm a Mac."
>> "And I'm a PC."
>> "Say, what're you packing up there, PC?"
>> "Oh, it was going to be this commercial thing, and I was gonna look
>> really cool and regular-guy...<adjusts tie> Y'know, we got SEINFELD for
>> it? <frames hands> 'The system about Nothing'! Like it?"
>> "Didn't work out, huh?"
>> "Well, people just stared at me like they didn't know what the heck I
>> was talking about--They just wanted to ask about the *computer*, or
>> something."
>> "Sounds like a good idea...Why didn't you just tell them about the
>> computer?"
>> "...Excuse me??"
>> "I mean, what we do, say something good about Vista, or your laptop
>> sales, or..."
>> "'Laptop sales'?...'Something good about Vista'?...You're new at this,
>> aren't you?"
>
> The PC guy would deliver this line really well.
(As one of the few people with the odd hobby of writing Mac vs. PC
fan-pastiches, had one for the "No games on Mac" whine that was even
funnier for the PC guy, but...nnnah.)
Derek Janssen (often frightened by his odd hobbies)
ejanss1@verizon.net
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