Wednesday, June 8, 2011

AMD and Nintendo Join Forces in Creating a New Way to Enjoy Console Gaming Entertainment

AMD’s Custom HD Graphics Processor Enables Immersive HD Multimedia Gaming Entertainment for Nintendo’s New Wii UTM Console

LOS ANGELES, CA–(Marketwire - Jun 7, 2011) - Today at E3, AMD (NYSE: AMD) announced its support for Nintendo’s newly-announced Wii U™ system, as a new way to enjoy HD console gaming entertainment. The custom AMD Radeon™ HD GPU reflects the best characteristics of AMD’s graphics technology solutions: high-definition graphics support; rich multimedia acceleration and playback; and multiple display support. As an industry leader, AMD has supplied the game console market with graphics expertise and ongoing support for more than 10 years.

“We greatly value our synergistic relationship with the AMD design team. The AMD custom graphics processor delivers the best of AMD’s world-class graphics expertise. AMD will support our vision of innovating play through unique entertainment experiences,” said Genyo Takeda, senior managing director, Integrated Research & Development of Nintendo Co. Ltd.

“AMD shares Nintendo’s excitement for the new HD entertainment experience planned for the Wii U console,” said David Wang, corporate vice president of Silicon Engineering, AMD. “We’re proud to provide our leading-edge HD multimedia graphics engine to power the new entertainment features of the console. Nintendo is a highly-valued customer and we look forward to the launch in 2012.”

AMD custom graphics enable the new Nintendo system to provide exciting, immersive game play and interaction for consumers around the world. The AMD custom graphics processor features a modern and rich graphics processing core, allowing the new console to shine with new graphics capabilities.

http://www.marketwir … nyse-amd-1523972.htm

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